WordPress vs. Website Builders – Which Tool Should You Use?

WordPress is one of the most powerful tools for building a website for your small business — but it isn’t for everyone. WordPress is a content management system (CMS), whereas most website builders work by providing templates to quickly add elements to your website.

The difference between the two really comes down to what you’re looking for when building a website for your small business. Do you want a program that will allow for in-depth customizations and a wide array of integrations? Or are you looking for something simple to get the job done quickly?

In this article, we will compare and contrast WordPress with other website builders to help you decide which platform is right for your small business.

Need more guidance on finding a website builder for your small business? Check out our Best Website Builder review to learn more.

Best WordPress Alternative: GoDaddy

These two platforms could be called perfect opposites. The strengths of one platform are the other’s weaknesses. WordPress is a powerful tool with a variety of customizations and integrations, whereas the GoDaddy Website Builder is intentionally pared down to make it one of the simplest platforms around. Deciding which one is better for your business will depend on your priorities.

GoDaddy Ease of Use

The competition isn’t even close when it comes to ease of use. GoDaddy was designed specifically to be the simplest platform in the industry. Once you choose an industry, you can modify prefilled templates to have a website for your small business up and running in as little as five minutes.

Although using WordPress isn’t as complex as designing a website from scratch, it still presents some unique challenges for inexperienced users and comes with a substantial learning curve if you’ve never dabbled in web design. Part of this is because the feature-rich platform was designed to be dense. WordPress is intended to be used by those with experience in building websites, not your average small business owner looking for a simple, cost-effective way to build a digital touchpoint for their company.

GoDaddy Templates and Themes

We’re calling this match a tie. Why? Because you can’t really compare the thousands of WordPress themes — from both the free WordPress theme repository and paid third-party sellers — to the handful of GoDaddy templates that have been designed specifically with speed and simplicity in mind. The superior option is the one that works for your small business.

There’s no question that skilled users can make their websites look exactly how they want using WordPress. However, an inexperienced user is more likely to create an unbalanced and cluttered mess if they try this. With GoDaddy, templates are designed to look balanced and gorgeous, as well as provide an elegant and simple online space for your clients and customers.

Recommended: Want to design a great-looking website for your business? Check out our article on How to Design a Website for tips on customizing your theme or template for success.

GoDaddy Apps and Plugins

When it comes to apps and plugins, WordPress not only blows GoDaddy out of the water, it beats out essentially every other platform in the industry. WordPress has thousands of apps and plugins that allow you to do just about everything you can think of when it comes to adding elements and functionality to your website. While GoDaddy has a few handy integrations, it can’t even come close to matching WordPress’ selection.

With that being said, it’s important to bear in mind that this is intentional on GoDaddy’s part. It’s difficult to design a simple platform with an easy-to-navigate layout if it’s cluttered with a lot of extraneous features. With GoDaddy, you get just the essentials — and for most small business owners, that’s all you’ll need.

GoDaddy Ecommerce Features

The GoDaddy ecommerce plan comes with a few basic features such as the ability to add products and take payments using third-party gateways. WordPress is free but has a few apps that can help you add ecommerce functionality to your website. The real clincher that wins this battle for WordPress is the ability to easily integrate with popular ecommerce platforms like Shopify or WooCommerce.

GoDaddy Pricing

Although WordPress is technically free, you will need to purchase hosting services from a company like Bluehost. While this option is fairly inexpensive — just $5.45 a month for Bluehost’s Choice Plus plan — there are other operational costs associated with the WordPress website’s software.

For instance, many templates can be quite pricey and the free templates tend to be poorly designed in comparison. In addition, the cost of buying apps and plugins to do what GoDaddy’s website builder can do at a flat rate can quickly add up, making your initial investment quite high.

With GoDaddy, you get everything you need at a predictable monthly or annual rate, and the pricing on GoDaddy plans is some of the most affordable in the industry.

Note: If you want to learn more about GoDaddy’s pricing and plans, read our GoDaddy Pricing and Plans article.

Here is a general overview of the pricing strategy for each platform:

Wordpress versus other website builders review.

Using GoDaddy

If you’re looking for a platform with predictable fees that allows you to quickly create a website for your small business, you can’t go wrong with GoDaddy. If you need more advanced customizations and plugins, WordPress may be a good option. Just be prepared for a learning curve if you’re unfamiliar with CMS programs, as well as unexpected costs incurred in the process of creating your site.

Ready to get started with GoDaddy? Click the link to sign up for a free plan today!

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Best WordPress Website Builder: Bluehost

Bluehost has long been a tried-and-true web hosting company, one that many WordPress users relied upon to host their websites. However, the company recently launched its own website builder that combines some of the power of WordPress’ CMS software with the simplicity and ease of use of website builders.

Bluehost Ease of Use

There’s no question that website builders are easier to use than CMS software, but with Bluehost, you get a little bit of both. The main editing dashboard is set up much like GoDaddy or any other ultra-simple website building tool. However, you’re only ever a click away from your WordPress administrator control panel. Here, you can add some of the additional features associated with WordPress software, such as integrations with ecommerce platforms like WooCommerce.

Bluehost Templates and Themes

The template selection with Bluehost’s website builder is pared down significantly from what is available to users of the traditional WordPress software. While there is still a decent selection of templates categorized by industry, few platforms can compare with the thousands of options available to you with WordPress.

However, too many options can feel overwhelming for users who are simply looking for a platform that will match them with the correct template for their goals and allow gentle modifications for consistent branding. If you’re not someone with a clear vision of how you want your website to look, WordPress’ abundance of options may be overkill for you.

Bluehost Apps and Plugins

With the Bluehost website builder, you’ll gain access to WordPress’ extensive library of plugins. This is where the blended element of this platform really comes in handy. While the actual process of creating your website is simpler and uses drag-and-drop technology, you will still be able to harness some of the power of WordPress to add functionality and integrations to your website.

Bluehost Ecommerce Features

It’s difficult to make much of a distinction between these two in the ecommerce department, as they both provide essentially the same tools to build an online store. Particularly, the ability to easily integrate with third-party ecommerce platforms like WooCommerce. For businesses that do significant ecommerce operations, this is the option we recommend.

However, we have to give Bluehost a slight edge here due to the fact it does include an ecommerce plan as part of its offerings. While this plan is best for companies that don’t conduct much online business, it does allow users to add products and take payments directly from their websites.

Bluehost Pricing

Bluehost wins in terms of pricing for the same reasons that GoDaddy does. The platform is set up to have a predictable flat rate. While additional features are still available in the form of plugins, which sometimes require purchasing a subscription, everything you need to build your website and get it online will be included with whichever premium plan you purchase.

Note: If you want to learn more about Bluehost’s pricing and plans, read our Bluehost Pricing and Plans article.

Bluehost Pricing:

Wordpress versus other website builders review.

Bluehost Pricing for WordPress:

Wordpress versus other website builders review.

Using Bluehost

If you’re looking for a website builder that incorporates some of the power of WordPress’ CMS software, Bluehost is one of the only platforms of its kind in the industry. If you need some of the advanced customizations that WordPress allows, you can download the original software and host your website using Bluehost. The difference will really come down to your skill level — if you’re an experienced web designer, the latter option may not intimidate you. If you’re a novice, better to stick with the former.

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Ready to get started with Bluehost? Click the link to sign up today!

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Final Thoughts

Whether this article convinced you to sign up for Bluehost or GoDaddy or made you decide to stay with WordPress, we hope it was useful.

If you need more information on Bluehost or GoDaddy, read our Bluehost Website Builder Review and GoDaddy Website Builder Review articles.