What Is Your Blog About?

Since you are reading this right now, chances are you already know what you want your blog to be about - you want to write a mom blog! However, you will need to get a bit more detailed and decide what you want your blog to accomplish if you are going to differentiate yourself. Are you writing a single mom blog? A blog for adoptive moms? A mom blog for college students?

Deciding the finer details of what you want to create with your blog will help you focus. It will also allow you to stand out from the crowd.

There’s a quote that fits this situation perfectly:

"If you try to be everything for everbody, you will be nothing to no one."

Establish Your Niche

When creating a new blog, you need to find your niche. This is the corner of the market that you have the most knowledge about, the place you can establish yourself as an absolute authority. If you try to take on Very Well Family right out the gate, you are going to find yourself outmatched and may wind up quitting in frustration.

You need to find the sweet spot for your blog niche - not too wide, not too narrow. You want something narrower than “moms” but wider than “house shoes for moms”. Trying to go too wide will keep you from ever attracting attention, while trying to go too narrow may keep you from finding a big enough audience to sustain your blog. 

Some examples of niche mom blogs are:

  • Mom Travel Blog - SweetesKapes
  • Mom Blog from a Dermatologist - A Little Bit of Lacquer
  • Mom Party Planning Blog - At Home With Natalie

Name Your Blog

Once you’ve found your niche, it’s a great time to start brainstorming a name for your blog. You’ll want to pick a name that’s brandable and available. Use our domain name tool to check if your name is available. If it is, scoop it up before someone else gets to it first.

Find a Domain Now

Powered by GoDaddy.com

After registering a domain name, consider setting up a professional email account (@yourcompany.com). Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free

Finding Your Audience

Having a good sense of who is going to be reading your blog is one of the best ways to know what type of content to create, how to shape it, and, ultimately, how to grow your following. With a clear understanding of your niche, understanding your audience should come more naturally.

Finding your target audience - the people you want hanging out on your blog - isn’t only statistics and demographics. It requires a deeper understanding of who these people are and what they want. Your target audience is the people you’re writing to when you write your blog.

You can choose from so many different audiences for your blog - but you need to choose an audience, you cannot write to all of them. Are you writing to soon-to-be moms, moms of toddlers, or are you writing to moms concerned with healthy kids' meals? By deciding who you want to reach, you can more easily tailor your tone and content to those you want to read your blog.

Create a Persona

One way to understand your audience is to create a persona of your perfect target audience member. This essentially means creating a mock-up of the ideal person you hope to reach with your blog.

Here is an example of a target audience persona:

Having a persona for your perfect audience member helps you to visualize and understand who you are writing for and provides important direction to your content.

Be Your Own Persona

Another popular way to find your perfect target audience is to be your own persona. Many of the best products and services come from scratching your own itch. It’s possible you’ve searched for the perfect mom blog to read, came up short, and decided to create it yourself. This makes you the perfect audience member for your own blog.

This can be a great strategy for creating highly effective content. If you’ve noticed a meaningful omission in blog content, chances are you are not alone. By writing personally satisfying content you are likely to reach an audience in search of the same things.

Where Is Your Audience Hanging Out?

No web content exists in a vacuum. While you should strive to create uniquely entertaining content for your blog, your target audience is almost certainly already out there reading other blogs, engaging on specialized forums, and using social media. Finding the sites where your audience already mingles is a great way to discover what topics they are most interested in, what language they are using, and what valuable content you can add to that mix.

Some examples for your mom blog may include:

  • VeryWellFamily.com
  • FairyGodBoss.com
  • WorkingMother.com
  • ImperfectlyPerfectMama.com

Visiting these sites is also a great way to begin engaging with your audience before your blog has even gone live. Jump into conversations on forums and in comments sections and get to know the people you’ll be writing for. This is a great, organic way to build relationships and direct people to your blog in its early days. Sharing your passion with like-minded people will make them more excited and passionate about supporting you in your blogging endeavor.

How Will You Present Your Work?

Traditionally, when most people think about a blog they picture written content on a page. However, there are several different ways to present your ideas on your blog, depending on your subject matter and target audience. Every blog will thrive with different formats, so it’s important to think carefully about how to best showcase your content before you start.

There are several effective methods of presenting the material on your mom blog. They include:

Evergreen Articles

As the name suggests, evergreen articles are composed of content that lasts. These articles are designed to have a long shelf life and continue drawing readers to your blog over time. They are typically long-form, text-based articles that delve more deeply into a particular topic.

Reviews are a great form of evergreen content for a mom blog. There are so many different products out there that you can review - books, toys, educational products, clothing, and so on. If you mix up your reviews with new products and some that are considered more classic, you can attract a wide variety of readers looking for more information on those items. Some things are recommended year after year, decade after decade. Having reviews of those products is an effective way to draw new readers.


While the video format is not new, the explosive growth of YouTube and the advent of new and innovative video-based tech like Snapchat and TikTok have shown the true power of video as an online medium. While you may think that creating video is much more difficult and expensive than writing your content, you have access to all the technology you need to make high-quality video content right on your smartphone.

How-to videos are one type of video content that everyone seems to appreciate. If your mom blog offers advice and guidance in different areas, such as teaching moms how to make their own cleaning products or baby food, you can make video how-tos of those tasks to really help your audience learn to do it themselves. Don’t worry if your videos are not professional-looking, especially at first. You will get better at taking video and editing. It just takes practice!

News-type Articles

News articles or other “announcement” type content can be a great way to gather new readers. One benefit of news content is the short-term but powerful increase in search volume during an event. While this bump may be temporary, it can be a great tool for grabbing new readers who end up coming back for more.

Writing about current events or new happenings also means there will typically be less competition for readers. Other blogs and media sources are all getting the information as it develops. Since the base of knowledge available is smaller, this gives you a good opportunity to add your own flavor to the article.

The downside to news-type articles is that they tend to lose popularity much more quickly than evergreen content. While the interest for an event may be very large one day, the next day people may already be moving on to the next shiny object.

You are going to be doing plenty of research to find topics and write your blogs. While doing your research, you will find a variety of topics that should work for news-type blogs. You may find announcements of upcoming products, recent research about motherhood and children, and so on. Keep track of the topics that spark your interest and use them to write news-type posts. If they warrant it, you can then go back and write full blogs about those same topics later on.

Image-heavy Content

While most people expect to be reading when they visit a blog, image-heavy content can be very appealing and break up your text-focused posts to keep people’s attention. Depending on the topic of your post, displaying multiple images per page on a single subject can give your audience a better sense of what you are trying to convey.

While some topics may take to images very easily, like a car blog or a celebrity gossip site, others may require some deeper thinking to make this strategy work.

Creating image-heavy content may seem like a breeze or a chore, depending on your personality and skills. If it does seem challenging, take heart, because anyone can become good at producing image-heavy content, regardless of their blog’s niche.

Whatever your mom blog focuses on, you can find or capture images that will make your content more compelling. If you are writing about products that you are excited about, you can usually find images of those products online that you can use. If you are writing a how-to blog on making baby food, you can take photos of your process and use those. You will get better at collecting images and taking pictures as you write more blogs, and getting the right images will become a part of your writing process.

Mix and Match

To keep your blog exciting and fresh - both for your audience and for you - mixing and matching your content delivery strategies is a must. It is natural to have preferred content that you like to create. You might love writing news-type blogs, or you might prefer longer how-to articles. Try to step outside of your comfort zone regularly to tackle new content types, though. You will get better with practice, even if a particular type seems daunting at first. Who knows? You may come to love making a type of content that you hate right now!

How To Make Money From A Mom Blog

One of the main reasons people start blogs is to generate some sort of profit. Whether you’re looking for a few hundred dollars per month or a job-replacing income, blogging is still an excellent way to make those dreams a reality.

There are a few great ways to make money from a mom blog:

Display Ad Networks

Display ads are the simplest way for websites to generate any sort of income. Ad networks, like Google Adsense, are fairly simple to be accepted into, and implementation onto your site is streamlined and clean. If you’re just beginning to see some traffic to your blog and want to turn this into dollars, display ads are where most people start.

There are a few downsides to display ads, however. The first is that some feel they detract from the user experience on your blog. Most people have been to a site where large ads pop up and block the content in the middle of reading. This can be distracting, frustrating, and even drive people away from your blog. While it’s possible to clean up and control the type of ads you use, it can be a constant battle to balance effective ad placement with aesthetics and readability.

The other main downside is that they don’t pay a lot. These networks generally use a pay-per-click (PPC) model which, depending on the niche, can pay anywhere from $0.01 to $1.50 per click, most on the lower end.

While display ads are a great way to make your first dollars, you’ll want to make sure any negatives they bring are worth the profits they provide. Once you develop a solid following, you can consider moving on to more lucrative and effective profit-making options.

Affiliate Marketing

Affiliate marketing programs like Amazon Affiliate have become much more popular over the past few years, as they take the payment model from pay-per-click to cost-per-acquisition (CPA). This means you can refer as many users to an advertiser’s product as you want, but will only get paid when the user makes a purchase.

Both advertisers and publishers benefit from an affiliate marketing setup. The advertiser pays nothing until a sale is made and the publisher enjoys much higher commissions than the pay-per-click model.

There are a variety of affiliate programs that mom bloggers take advantage of. You can research each program to decide if it fits with your niche and your audience, then incorporate it into your blog. 

One popular affiliate program is Ultimate Bundles. These bundles are collections of products based on a theme, such as herbs or homemaking, and may include dozens or even hundreds of products in a single bundle. Various bloggers who are considered experts in the field recommend a product that goes into the bundle, the Ultimate Bundles sells the bundles for surprisingly cheap - often for the price of a single product in the bundle. The bundles are so inexpensive because they serve as marketing tools for the manufacturers that have products in the bundles. 

The coolest thing about Ultimate Bundles for affiliates is that they get a 40% commission!

Sell Digital Products

Digital products are an online entrepreneur's dream. You create the item once, then sell it as many times as you can, with little to no cost of reproduction. This means that you can scale your business to infinity.

Examples of digital products are:

  • Ebooks - A piece of writing, generally in PDF format. These can contain literally anything that your audience would want. They can either be true book-length all the way down to a few pages of content. Depending on your niche, audience, and subject, these can run from $1 to $100 per sale fairly easily.

  • Gated Content - This is content that is served on your website just like any other article, except that is behind a “paywall”. If you are creating content that you don’t want to be released to anyone but your true followers, you have them sign up for an account on your site and charge them a subscription fee for access. Generally, authors charge anywhere from $5 to $200 per month for access to gated content.

  • Online Courses - If you can teach a skill that your audience wants to learn, you can create an online course to sell to them. These courses can be formatted in whatever way makes the most sense to you, but most nowadays are video courses. Online courses can sell from $10 to well over $10,000 per course, obviously depending on the subject matter and audience.

Digital products are a great fit for mom bloggers. You can decide on an idea that fits your blog niche and your audience, then design a product that you think will excite your audience. If you write about making your own baby food, you could create an online course in baby food making. Your video modules could cover all the aspects of creating your own baby food. A well-produced course in this niche could sell for $200 or more.

Sell Physical Products

Selling physical products is the original money-making strategy. You gather an audience that is hungry for something, you sell it to them, and everyone wins. You don’t have to be an inventor, designer, or manufacturer to sell products. Sites like Alibaba and AliExpress import already-made items into the United States and sell them for a markup.

The two main methods for the distribution of these items are: dropshipping and self-fulfilled.

Dropshipping is a method where you advertise a product on your site that you do not own. Once you make the sale, you inform the manufacturer, who will handle the shipping and handling to the end-user. While this is simple because you don’t have to worry about storing or shipping any items yourself, you’ll find that the margins can be quite slim.

Self-fulfilled sales are much more of a hands-on approach to sales. You buy the item from the manufacturer, store it, then ship it to the end-user once you have made the sale. While there is much more work involved, you’ll find that the margins per sale are much higher.

Product sales for a mom blog vary based on the niche, but it should not be too difficult to come up with some products that your audience will want. To begin with, you could purchase journals, stickers, and other inexpensive items with your logo on them, then mark them up significantly and sell them to your readers. Once you gain a bigger following you could partner with manufacturers and/or design your own products to sell on your blog.

While it can be very profitable when done well, selling products is not generally recommended for the beginner blogger. It’s best to secure an audience that you know will be receptive to the product before making a large investment in product development or acquisition.

Create A Service

Providing a service is another very basic money-making plan. If you can provide a service that you know your audience needs, you have a viable business on your hands.

Whether this service is delivered through one-on-one interaction with the user, through a piece of software that you develop, or by directly completing a task for the user, this is a great way to monetize your skillset and your blog.

You are establishing yourself as an expert in your niche with every blog that you write. Over time, you can build an audience that will gladly jump at the chance to buy a service from you, whatever your mom blog niche happens to be. 

You could put on seminars on mom-related topics for groups of moms, or you could offer one-on-one coaching with a similar focus. You could even offer phone coaching if it fits your skills and your audience's needs. Just keep in mind that your blog is what drives all the traffic to your services - so you need to keep your blog going strong if you want to keep people purchasing your services, whatever they happen to be.

Next Steps To Get Your Mom Blog Started

Now that you have the strategies in place to build and grow your own blog, check out our free course: How To Start A Blog.

This course includes all the essentials on how to get your blog out of your head and onto its own website. Starting a blog is simple and inexpensive, so there’s no reason that you shouldn’t start today!