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This article is a great place to learn the strategy of a women's blog. If you want step-by-step instructions on how to start your own women's blog, check out our free blogging course.
What Is Your Blog About?
You are here and reading this article, so you have a good idea of what you want your blog to be about - you are starting a women’s blog! But you will need to dig deeper to decide exactly what you want your blog to accomplish. Are you writing a blog for single women? A blog for women in loving relationships? A blog for women in college?
You need a subject that will help you focus and stand out, which means choosing something that is a little more refined than just “women’s blog”.
There’s a quote that fits this situation perfectly:
"If you try to be everything for everybody, you will be nothing to no one."
Establish Your Niche
When creating a new blog, you need to find your niche. This is the corner of the market that you have the most knowledge about, the place you can establish yourself as an absolute authority. If you try to take on Cosmopolitan all at once, you will find yourself overwhelmed and squarely outmatched.
The key is to find a subject that is more narrow than, “books”, but wider than “my review of To Kill A Mockingbird”. If your topic is too wide, you won’t stand out. If it’s too narrow you’ll quickly run out of things to say or never establish a large enough audience to sustain your blog.
The key is to find a subject that is more narrow than, “women's blog”, but not as narrow as “women’s shoe stores in Pueblo, Colorado.” Going too broad will leave you unable to stand out. Going to narrow will leave you with not enough to write about. You want a niche that hits the sweet spot, somewhere in the middle.
Some examples of niche women's blogs are:
Name Your Blog
Once you’ve found your niche, it’s a great time to start brainstorming a name for your blog. You’ll want to pick a name that’s brandable and available. Use our domain name tool to check if your name is available. If it is, scoop it up before someone else gets to it first.
Brand Your Blog
The strongest and most memorable businesses are built on a solid brand. When developing your brand, think about what your business stands for. Customers and clients are looking for companies that have a compelling brand, as much as they are shopping for high-quality products and services.
Creating a logo for your business is vital for increasing brand awareness. You can design your own unique logo using our Free Logo Generator. Our free tool will help you brand your business with a unique logo to make your business stand out.
Finding Your Audience
Having a good sense of who is going to be reading your blog is one of the best ways to know what type of content to create, how to shape it, and, ultimately, how to grow your following. With a clear understanding of your niche, understanding your audience should come more naturally.
Finding your target audience - the people you want hanging out on your blog - isn’t only statistics and demographics. It requires a deeper understanding of who these people are and what they want. Your target audience is the people you’re writing to when you write your blog.
Are you writing to teen girls who are on the cusp of entering adulthood, or are you writing to elderly women who are entering the last stage of their lives - or to someone in between? Whatever your content is going to focus on, you have to decide on an audience so you can use the appropriate voice and write about the things that matter to that audience.
Create a Persona
One way to understand your audience is to create a persona of your perfect target audience member. This essentially means creating a mock-up of the ideal person you hope to reach with your blog.
Here is an example of a target audience persona:
Having a persona for your perfect audience member helps you to visualize and understand who you are writing for and provides important direction to your content.
Be Your Own Persona
Another popular way to find your perfect target audience is to be your own persona. Many of the best products and services come from scratching your own itch. It’s possible you’ve searched for the perfect women's blog to read, came up short, and decided to create it yourself. This makes you the perfect audience member for your own blog.
This can be a great strategy for creating highly effective content. If you’ve noticed a meaningful omission in blog content, chances are you are not alone. By writing personally satisfying content you are likely to reach an audience in search of the same things.
Where Is Your Audience Hanging Out?
No web content exists in a vacuum. While you should strive to create uniquely entertaining content for your blog, your target audience is almost certainly already out there reading other blogs, engaging on specialized forums, and using social media. Finding the sites where your audience already mingles is a great way to discover what topics they are most interested in, what language they are using, and what valuable content you can add to that mix.
Some examples for your women's blog may include:
Visiting these sites is also a great way to begin engaging with your audience before your blog has even gone live. Jump into conversations on forums and in comments sections and get to know the people you’ll be writing for. This is a great, organic way to build relationships and direct people to your blog in its early days. Sharing your passion with like-minded people will make them more excited and passionate about supporting you in your blogging endeavor.
How Will You Present Your Work?
Traditionally, when most people think about a blog they picture written content on a page. However, there are several different ways to present your ideas on your blog, depending on your subject matter and target audience. Every blog will thrive with different formats, so it’s important to think carefully about how to best showcase your content before you start.
There are several effective methods of presenting the material on your women's blog. They include:
As the name suggests, evergreen articles are composed of content that lasts. These articles are designed to have a long shelf life and continue drawing readers to your blog over time. They are typically long-form, text-based articles that delve more deeply into a particular topic.
One great option for evergreen content on a women's blog is reviews of products, whether they be clothing, books, movies, or anything else that fits within your niche. Reviews are evergreen because your opinion tends to remain consistent on something that you review, and if you review the right things then you can attract new readers over and over with the same review. Try to review both new and old products. Reviews of tried and true products can attract more long-term traffic than you might expect.
While the video format is not new, the explosive growth of YouTube and the advent of new and innovative video-based tech like Snapchat and TikTok have shown the true power of video as an online medium. While you may think that creating video is much more difficult and expensive than writing your content, you have access to all the technology you need to make high-quality video content right on your smartphone.
The audience you bring to your blog will appreciate video content, so it is worthwhile to think of subjects that make the most sense based on your niche. If you teach women how to dress for business, you could create how-to videos explaining your process and helping to demonstrate the ideas you want to get across. Your videos may not be amazing at the beginning, but regular effort in video will pay back in dividends as you get more comfortable with the medium and more familiar with what works - and what doesn’t.
News articles or other “announcement” type content can be a great way to gather new readers. One benefit of news content is the short-term but powerful increase in search volume during an event. While this bump may be temporary, it can be a great tool for grabbing new readers who end up coming back for more.
Writing about current events or new happenings also means there will typically be less competition for readers. Other blogs and media sources are all getting the information as it develops. Since the base of knowledge available is smaller, this gives you a good opportunity to add your own flavor to the article.
The downside to news-type articles is that they tend to lose popularity much more quickly than evergreen content. While the interest for an event may be very large one day, the next day people may already be moving on to the next shiny object.
The news topics that make sense for your blog will come from your niche. If you talk about women’s fashion or women celebrities, you will never have a shortage of news topics. But even if you cover less sensational information, such as women’s self-care, you can still find new research studies and other announcements that fit the concept of newsworthy. Write your news content quick, because it will attract the most traffic while it is new.
While most people expect to be reading when they visit a blog, image-heavy content can be very appealing and break up your text-focused posts to keep people’s attention. Depending on the topic of your post, displaying multiple images per page on a single subject can give your audience a better sense of what you are trying to convey.
While some topics may take to images very easily, like a car blog or a celebrity gossip site, others may require some deeper thinking to make this strategy work.
You have options when it comes to creating image-heavy content. Some niches lend themselves to image-heavy content more than others, but with a little creativity, you can make just about any subject more interested with the right images.
Many women’s bloggers take their own photographs for posting on their blog. Taking your own photos gives you more control over what images you can use and helps you avoid needing to pay for good quality images. You can take photos of your projects, such as decorating your home, your travels, and anything else that makes sense. Practice will make you better at photography, particularly if you combine that practice with study in the form of a class or online instruction.
Mix and Match
Your blog needs variety to be competitive. While you may have a single type of content you are most comfortable creating, such as long-form articles or news-type posts, you will need to step outside your comfort zone occasionally to bring in different types of content. You can try making videos, taking photos, and creating other types of content to keep things interesting for you and your audience. Remember, you don’t have to be good at it to start. You will get better as you practice.
How To Make Money From A Women's Blog
One of the main reasons people start blogs is to generate some sort of profit. Whether you’re looking for a few hundred dollars per month or a job-replacing income, blogging is still an excellent way to make those dreams a reality.
There are a few great ways to make money from a women's blog:
Display Ad Networks
Display ads are the simplest way for websites to generate any sort of income. Ad networks, like Google Adsense, are fairly simple to be accepted into, and implementation onto your site is streamlined and clean. If you’re just beginning to see some traffic to your blog and want to turn this into dollars, display ads are where most people start.
There are a few downsides to display ads, however. The first is that some feel they detract from the user experience on your blog. Most people have been to a site where large ads pop up and block the content in the middle of reading. This can be distracting, frustrating, and even drive people away from your blog. While it’s possible to clean up and control the type of ads you use, it can be a constant battle to balance effective ad placement with aesthetics and readability.
The other main downside is that they don’t pay a lot. These networks generally use a pay-per-click (PPC) model which, depending on the niche, can pay anywhere from $0.01 to $1.50 per click, most on the lower end.
While display ads are a great way to make your first dollars, you’ll want to make sure any negatives they bring are worth the profits they provide. Once you develop a solid following, you can consider moving on to more lucrative and effective profit-making options.
Affiliate marketing programs like Amazon Affiliate have become much more popular over the past few years, as they take the payment model from pay-per-click to cost-per-acquisition (CPA). This means you can refer as many users to an advertiser’s product as you want, but will only get paid when the user makes a purchase.
Both advertisers and publishers benefit from an affiliate marketing setup. The advertiser pays nothing until a sale is made and the publisher enjoys much higher commissions than the pay-per-click model.
The Amazon Affiliate program is an excellent fit for a women's blog. The platform is very easy to incorporate into your blog and there is never a shortage of things that you can recommend on Amazon since the company sells practically everything.
Your readers expect you to link to products that you are writing about, especially those that you are recommending to them. They will appreciate the ease that the link offers for their purchases, and each time you facilitate a purchase you will get a small commission through the affiliate program. Whether you are writing book reviews, fashion articles, or covering some other topic related to your niche, you can utilize the Amazon Affiliate program.
Many women’s bloggers start with the Amazon Affiliate program and stick with it for the long-term. A small blog may make a few dollars a month, while a big blog with plenty of traffic can bring in thousands a month.
Sell Digital Products
Digital products are an online entrepreneur's dream. You create the item once, then sell it as many times as you can, with little to no cost of reproduction. This means that you can scale your business to infinity.
Examples of digital products are:
- Ebooks - A piece of writing, generally in PDF format. These can contain literally anything that your audience would want. They can either be true book-length all the way down to a few pages of content. Depending on your niche, audience, and subject, these can run from $1 to $100 per sale fairly easily.
- Gated Content - This is content that is served on your website just like any other article, except that is behind a “paywall”. If you are creating content that you don’t want to be released to anyone but your true followers, you have them sign up for an account on your site and charge them a subscription fee for access. Generally, authors charge anywhere from $5 to $200 per month for access to gated content.
- Online Courses - If you can teach a skill that your audience wants to learn, you can create an online course to sell to them. These courses can be formatted in whatever way makes the most sense to you, but most nowadays are video courses. Online courses can sell from $10 to well over $10,000 per course, obviously depending on the subject matter and audience.
Online courses are great for many women’s bloggers because they give you an opportunity to go in-depth to teach a topic that you and your audience are passionate about. If you write about making your own clothing, you could create a course that shows the ins and outs of the process for beginners. A quality course in this niche could sell for $150 or more, so it is worth your time to create something that you and your audience will love.
Sell Physical Products
Selling physical products is the original money-making strategy. You gather an audience that is hungry for something, you sell it to them, and everyone wins. You don’t have to be an inventor, designer, or manufacturer to sell products. Sites like Alibaba and AliExpress import already-made items into the United States and sell them for a markup.
The two main methods for the distribution of these items are: dropshipping and self-fulfilled.
Dropshipping is a method where you advertise a product on your site that you do not own. Once you make the sale, you inform the manufacturer, who will handle the shipping and handling to the end-user. While this is simple because you don’t have to worry about storing or shipping any items yourself, you’ll find that the margins can be quite slim.
Self-fulfilled sales are much more of a hands-on approach to sales. You buy the item from the manufacturer, store it, then ship it to the end-user once you have made the sale. While there is much more work involved, you’ll find that the margins per sale are much higher.
You can come up with products to sell on your blog based on your niche - just try to start small at first, because investing heavily in products without a guaranteed demand can be financially risky. Start with inexpensive products like branded apparel, notebooks, and stickers, which you can mark up significantly before selling. If your audience loves your products, you can decide if you need to make something more expensive to sell.
While it can be very profitable when done well, selling products is not generally recommended for the beginner blogger. It’s best to secure an audience that you know will be receptive to the product before making a large investment in product development or acquisition.
Create A Service
Providing a service is another very basic money-making plan. If you can provide a service that you know your audience needs, you have a viable business on your hands.
Whether this service is delivered through one-on-one interaction with the user, through a piece of software that you develop, or by directly completing a task for the user, this is a great way to monetize your skillset and your blog.
If your women’s blog focuses on women’s fashion, you could offer seminars on fashion or one-on-one wardrobe improvements. If you write about retirement for women, you could offer retirement planning services or teach courses on sound money management. It all depends on your niche and your skills.
Try to avoid overcommitting, especially early on. You may find that demand is high and you can charge a premium due to the popularity of your blog. However, you need to keep up with the blog to keep your audience happy and keep driving your business. Learning to balance service offerings and a blog can be challenging, but when you master it you will be on a sure path to success.
Next Steps To Get Your Women's Blog Started
Now that you have the strategies in place to build and grow your own blog, check out our free course: How To Start A Blog.
This course includes all the essentials on how to get your blog out of your head and onto its own website. Starting a blog is simple and inexpensive, so there’s no reason that you shouldn’t start today!
Free Course: How To Start A Blog
Free Course: How To Start A Blog
Get your blog up and running today with our step-by-step course.