How to Create a QR Code for My Website

Creating a QR code for a website as a business is a simple process:

  • Find an online QR code generator
  • Choose the type of QR code that you want to create
  • Customize your QR code
  • Download the QR code and share it

This guide explores what QR codes should be used in a business website, how you can go about making them for free, and how they can best be used to maximize their efficacy.


What Kind of QR Code Should I Use for My Website?

A URL QR code tends to work best with websites, but you can also consider other QR code options such as:

URL QR Code

A URL QR code for a website is a QR code that, when scanned, directs users towards a specific website. 

URL QR codes can provide businesses with increased traffic, sales, and revenue. This is particularly the case when they are included in printed advertising (e.g., flyers, brochures, etc.) because they can serve as a virtually instant way through which interested users can be directed to a website where they can make a purchase. 

This means that a QR code for a website can enable businesses to achieve a much higher return-on-investment (ROI) holistically when it comes to their marketing campaigns.

vCard QR Code

A vCard QR code directs users towards your virtual business card, known as a vCard. This will usually detail information that relates to your employment status and/or business, including your:

  • First and last name
  • Work position
  • Name of organization
  • Contact information (e.g., email, phone number, etc.). 
  • Address 
  • Business website

vCard QR codes can be included in your website in order to let your customers know that they are valued and that you want them to have your contact details and information in case they want to offer feedback or request assistance with a particular topic.

Including a vCard QR code within your website can also lead to increased recruitment opportunities if you add it to a “Careers” page, as all interested candidates will be able to get in contact with you easily.

PDF QR Code

PDF QR codes can be scanned to direct users towards a specific PDF document. 

As a business owner, this can be very convenient if you want to provide your consumers with an easy way to obtain a more in-depth overview of a particular topic (e.g., product specifications, new releases, etc.). 

At the same, it can be used to direct prospective employees towards a PDF document that details the job requirements of a role or any other sensitive company information that you would not want anyone to be able to change. 

Phone Number QR Code

A phone number QR code allows your target audience to dial your business phone number without needing to dial it manually. 

As soon as the QR code is scanned, a phone call will be initiated between yourself and the party scanning the code. 

Generally, phone number QR codes can be very helpful when it comes to making sure that users can always get in contact with you and/or your business. This is because any instance of human error (i.e., where a different phone number is dialed or saved) is minimized. 

Furthermore, phone number QR codes tend to offer consumers a more user-friendly experience because it ensures that they do not need to spend time and effort actually finding your business phone number.

Email QR Code

Email QR codes work in a virtually identical manner to phone number QR codes. 

Simply put, including them within your website can allow users to get in contact with you and/or your business without them needing to find and type in your email address. 

This can be beneficial for the following reasons:

  • Improved brand image
  • Increased user interaction and engagement
  • Increased error prevention
  • Increased ability to build your email list

Social Media QR Codes

Using our QR code generator, you can make a QR code that directs your audience towards your profile on any of the following social media platforms:

  • Instagram
  • Twitter
  • Facebook
  • YouTube

Once again, the benefit of including these within your business website is ensuring that your target audience can easily find and follow you on any of these platforms. At the same time, it can act as a promotional tool for promoting your social media accounts, which can then improve your social media marketing

Tip: Ready to start marketing your small business? Check out our guide on digital marketing for businesses

How to Make a URL QR Code

Making a URL QR code can be done by following these steps:

  • Find an online QR code generator: There are several to choose from, all offering a variety of different features and prices. When it comes to URL QR codes, you should be able to make them for free with most QR code generators, as they are extremely common. 
  • Include the required information: This should be limited to your business website’s URL link. 
  • Choose your QR code’s colors: You should choose colors that align with your brand image. Keep in mind, however, that QR code readers were made to recognize a specific color contrast (i.e., a white background and a dark foreground. Changing this contrast can result in QR code scanning problems.
  • Download your QR code: After you have customized your URL QR code, all that is left is to click the “download” button. Depending on the QR code generator that you use, you may be able to download it in several formats (e.g., SVG, EPS, PNG, etc.)

After you have created and downloaded your URL QR code, you will be able to share it on your online and offline platforms. These include:

  • Brochures
  • Flyers
  • Billboards
  • Social media
  • Business websites

How to Best Use a URL QR Code to Help My Website Business

You can use URL QR codes to direct users towards your website; this can increase your total traffic and benefit you in the following ways:

  • Increased advertising power
  • Increased sales
  • Increased revenue
  • Improved customer experiences 

Similarly with most — if not all — QR codes, URL QR codes are great for taking traffic from your print advertising and directing them towards your online platforms where they can make purchases and further inquiries. 

Frequently Asked Questions

What is a multi-URL QR code?

A multi-URL QR code is a dynamic QR code that entails multiple URL links, meaning that it can direct users towards different online resources based on their location, number of scans, language, and operating system (e.g., Android or iOS)

Multi-URL QR codes are generally used by businesses who want to run marketing campaigns in multiple states (or even internationally).

Will my QR code still be scannable if it is not black and white?

Yes, but your audience may experience scanning difficulties if your QR code does not have a similar color contrast to the traditional black and white one. 

This means that you will ideally choose light background colors and dark foreground module colors.

Do I need to use a dynamic QR code?

No. Dynamic QR codes do offer a few benefits that static QR codes do not — such as remaining editable post-print — but they are generally quite expensive, and their use is situational. Small businesses with tight budgets will likely prefer free static QR code generators. 

For more information on finding the right QR code generator for your business, see our guide on the best QR code generators for 2022.

Can I check how many people have scanned my QR code?

You will only be able to track your QR code’s performance if you are using a dynamic QR code. 

This is because the traditional static QR codes are simply a coded representation of a specific website or file document link, meaning that they do not have the technology to support such a feature. 

For more information, see our guide on the differences between a static and dynamic QR code.

How can dynamic QR codes be changed post-print?

Dynamic QR codes can be edited post-print because the data that dictates where users are directed towards after a scan is not stored within the actual QR code.

Dynamic QR codes entail a small URL link that directs users towards an online dynamic QR code generator — where the information is stored. 

This means that dynamic QR codes remain fully editable even after they have been printed and shared because users can still be directed to the same online source of information.