When we started researching ZenBusiness and Northwest, we focused on three main questions:

  • Is this a good deal?
  • Is there a better deal?
  • Who uses this service and how was their experience?

Answering these questions will boost your confidence so you can choose the best service to get your business formed and running.

Is This a Good Deal?


ZenBusiness offers an exceptional value. Their plans are completely transparent, with no upsell tactics. Also, in their basic plan, they’ll form your LLC, offer one year of registered agent service, provide you with a free Operating Agreement, and include a Worry Free CPA Assessment; this feature will provide you with an evaluation of your company finances and recommend the proper licensed CPA for your specific needs at no charge. The suggested accounting services are a great way to keep track of your company’s monetary flow, file taxes, and stay organized.

If you choose their most popular package (ZenBusiness Pro), you’ll get the Worry Free Compliance Guarantee (also included in their Premium plan), which will ease your stress and allow you to focus solely on growing your business.


Northwest is pricier than ZenBusiness when it comes to LLC formation. They have one LLC service package starting at $225 plus state fees. Also, regarding registered agent services, ZenBusiness only charges $119/year after included services in the first year, while Northwest charges $125/year. An advantage of Northwest is the company’s simple and straightforward checkout process.

Who Uses ZenBusiness and Northwest?


ZenBusiness is used by entrepreneurs who appreciate convenient and reliable services. Users are quick to compliment the company’s highly professional customer support and reasonable prices.

Here are some verified reviews (from Trustpilot) by people who used ZenBusiness to help launch their businesses:

“I am extremely happy with the service. They are reasonably priced and professional and really make things easy for you to form an LLC . They also offer a variety of services. They completed my order much quicker than I had planned. I really think if you are starting a business, there is no better way to go! I will be using their services again!”

“I thought this was too good to be true, but it was completely legit. I was very pleased with how quick and easy ZenBusiness made the process of becoming an LLC. They offer plenty of helpful add-on options that you can pay for, but they don't push them on you. It's also nice that everything is conveniently in a dashboard on their site for me. When I want to get an EIN or make amendments or anything, I can do it super easily from their site. Definitely would recommend.”


Those who want to start their own business, or just need a new registered agent, use Northwest. The company has built a strong reputation and trust with their customers.

Here are some verified reviews (pulled from Better Business Bureau) by people who used Northwest to help launch their businesses:

“I LOVE Northwest. They handled my LLC filing efficiently, and answered all of my questions in a timely manner ( there were many, and they responded within 24hours). Well worth the money for their expertise. I couldn’t have done it without them. I highly recommend their services.”

“Down-to-earth pricing with no hidden gotchas, fast turnaround, responsive customer service and all round pleasurable company/service to deal with.”

Is There a Better Deal to Form My LLC?

There isn't much of a better deal than ZenBusiness, which offers affordable LLC formation packages and registered agent services.


Overall, we recommend choosing ZenBusiness because they offer more features in their formation packages.

A cube with LLC printed on its sides

Our Recommendation: ZenBusiness


Need more details? Read on for a more in-depth breakdown of our research on ZenBusiness and Northwest.


After addressing key considerations, we completed a more comprehensive analysis of ZenBusiness and Northwest based on:

  • Value
  • Customer Service
  • Ease of Use
  • Features
ZenBusiness vs Northwest Overview
ZenBusiness Northwest
Overall 4.7/5 3.8/5
Cost Value 5/5 3/5
Customer Service 5/5 5/5
Ease of Use 3.9/5 3.5/5
Included Features 5/5 3.5/5


When considering the ratio of products and services to cost, ZenBusiness offers a better overall deal.
ZenBusiness’s Pro package includes their Worry Free Compliance Guarantee, domain name, and expedite filing, while their Premium plan includes rush filing speed, domain name privacy, domain website, and business email address. All of these valuable features would be more expensive to purchase individually.

Customer Service

The customer support reps from Northwest are knowledgeable and consistent. You can even choose to work with a rep you’ve worked with before if you had a good experience.

ZenBusiness also rates well with regard to customer service, so either company will be sure to satisfy your needs. 

Ease of Use

Both services are easy to use and have efficient checkout times.
ZenBusiness and Northwest also offer personalized online dashboards; this feature acts as a central location for important documents that the user can access at any time.

Included Features

ZenBusiness stands alone in this category. 
The company offers LLC business formation packages with features such as a year of registered agent services, a free Operating Agreement, and a Worry Free CPA Assessment in all their plans.

Business email, website, and domain privacy are add-on features that are included in ZenBusiness’s Premium package. These are great products that can help your business so your clients can easily contact you, gain visibility, and protect your private information.

See our top 5 service reviews

four point seven out of five ZenBusiness ($39 + State Fees)

Four point 5 out of Five Stars Rocket Lawyer ($349.99 + State Fees)

four point six out of five Incfile ($0 + State Fees)

four point six out of five Inc Authority ($0 + State Fees)

Three out of Five Stars LegalZoom ($79 + State Fees)


ZenBusiness and Northwest offer additional services beyond forming your LLC. Some features can be purchased independently, offering even more pricing flexibility. NOTE: ZenBusiness offers three business formation packages; however, we will not be covering what all of these packages include below. Instead, since Northwest Registered Agent only offers one filing option, we will compare it to ZenBusiness's basic LLC package.

Please note that the service costs for each plan do not include the state filing fees which vary by state.

Basic Plan Comparison

ZenBusiness vs Northwest Registered Agent Side by Side Comparison
ZenBusiness Northwest Registered Agent
ORDER PROCESSING TIME 2-3 weeks 1-3 business days
REGISTERED AGENT Included for one year, then $119 per year $125/year
ANNUAL COMPLIANCE $110/year Included with their registered agent
WEB DOMAIN $25 domain name registration, $10 domain name privacy No