Our Pick for Best Website Builder: Pagecloud
We choose Pagecloud as the better option for small business owners. Though both of these programs offer some fantastic features, we believe that the Pagecloud website builder is simply a more powerful program, with better apps and a wider range of ecommerce options. That being said, Squarespace is the more affordable option of the two and offers a lot of great features for the price. For more information on both, read our Pagecloud Website Builder Review and Squarespace Website Builder Review articles.
Squarespace vs. Pagecloud: Ease of Use
A key factor influencing which website building platform busy small business owners choose is the ease of use. If you’re looking for a platform that will let you create a website for your small business quickly and without having to spend hours learning a new program, keep reading to see how these two options stack up against each other.
Ease of Use: Squarespace
Squarespace makes the sign-up and launch process fairly easy. Getting started, Squarespace will have you answer several questions to help find the right template to match your needs, which can be customized in the website editor later on. If you would like a little help customizing your template, Squarespace has designers standing by, but this service comes at an additional cost.
Squarespace does use drag-and-drop functionality, but it’s section-based, meaning you can’t place elements wherever you want. Getting your site up, running, and looking the way you’d like is pretty painless with Squarespace. However, because of a few hamstrings in the editor’s functionality, it may take a bit more time than some other platforms.
Ease of Use: Pagecloud
Pagecloud is an easy-to-use website builder that utilizes drag-and-drop functionality to allow users to create a website from pre-made templates. This platform effectively strikes a balance between offering a range of editing tools to allow you to fully customize your website, while still maintaining enough simplicity so beginners will not get overwhelmed.
While no website builder can offer the degree of customizations that a content management system (CMS) like WordPress can, many large companies have demonstrated that Pagecloud can be used to create a website that is beautifully matched with their brand personalities. To see some of these websites, read our article on Beautiful Pagecloud Website Examples.
Squarespace vs. Pagecloud: Templates and Themes
It’s not enough to build a functional website — to attract customers, you need to build a beautiful one. To convey your brand’s personality, you need a platform that allows you to fully customize your template to meet your needs.
Templates and Themes: Squarespace
If nothing else, Squarespace certainly has a decent selection of beautiful templates. Squarespace will automatically suggest templates suited for your needs based on your responses to a few preliminary questions. After that, all that’s left is to customize them by filling them with content that is specific to your business and brand personality.
Squarespace recently updated its software. In this update, different templates serve different functions. This has also made it easier to add extra features and to connect your site to Amazon, OpenTable, and more — albeit, at an additional cost. However, some options — like changing font color and style — have become more limited. You are also no longer able to switch templates, meaning it’s important to choose the correct one for your business when setting up your website.
Templates and Themes: Pagecloud
Pagecloud templates are undoubtedly beautiful and allow users to create a modern website for their small businesses. While these templates are easily customized to suit the needs of your small business and sorted by industry, Pagecloud trails behind some other platforms in the number of templates to choose from, at the time this article is being written. That being said, the platform’s template roster is continually growing, with new templates being added on a fairly regular basis.
Squarespace vs. Pagecloud: Apps and Plug-Ins
Apps can help add functionality to your website, as well as help you integrate your site with your social media, marketing, and search engine optimization (SEO) efforts.
Apps and Plug-Ins: Squarespace
Squarespace offers extensions, which are all created and handled by third parties. Squarespace does not offer support for these extensions and, although it may not charge you to use them, you may incur an additional cost from the third-party provider. Connecting extensions to your site can also prove to be difficult as Squarespace has added some unnecessary steps to the process. However, the ones available have proven popular and useful.
Apps and Plug-Ins: Pagecloud
Pagecloud easily allows users to integrate their websites with a wide variety of commonly used apps. These include analytics, chat, forms, donations, social media, events, music, podcasts, and more. Many of these can be accessed for free directly from the platform’s responsive editing tool and can easily be dragged and dropped wherever you would like on your page.
Squarespace vs. Pagecloud: Ecommerce
Regardless of the size of your business, if you sell a product, you will undoubtedly be in the market for a website-building platform with at least a few ecommerce features. Both Pagecloud and Squarespace offer plans that include ecommerce.
Squarespace offers two plans for ecommerce: Basic Commerce and Advanced Commerce. Users can also take advantage of a few limited ecommerce features, like the ability to take payments in-house, with the platform’s business plan. To see our full analysis of what Squarespace has to offer, read our Squarespace Review.
The core offerings of Squarespace’s ecommerce tools include the ability to create menus for restaurants teaming up with OpenTable, as well as integrations for businesses looking to sell products on Amazon. As you move up the tiers, Squarespace also offers integrations with point-of-sale (POS) systems like Square, as well as social media tagging for products, customer accounts, and more in-depth analytics to enable you to grow your reach.
Pagecloud offers three tiers of ecommerce plans, allowing users to expand their sites as their businesses grow. The Advanced plan will provide most business owners with all of the features they will need, including the ability to add up to 2,500 products, email integrations, integrations with third-party vendors like Amazon and eBay, product filtering, discounts and coupons, and more.
Smaller business owners in need of fewer features may be satisfied with the Starter plan, which lacks most of the aforementioned features, but still allows users to add up to 100 products and take payments in-house and using third-party payment gateways like PayPal.
Squarespace vs. Pagecloud: Pricing
Balancing cost vs. benefit is important for small business owners, many of whom operate on thin margins. It’s important to find a program that will get you the most bang for your buck.
Squarespace has four main plan tiers — these include Personal, Business, Basic Commerce, and Advanced Commerce. Squarespace’s features scale according to tier, with the Advanced Commerce plan offering all of the features available on the platform. For an in-depth discussion of each, check out our Squarespace Website Builder Review.
Pagecloud has a dual pricing strategy — the first plan only includes website-building capabilities. The second includes ecommerce. Each offers three tiers and all ecommerce plans come with all of the features of the equivalent website-building tier. Website-building plans include Small Business, Business, and Pro. Ecommerce plans include Starter, Advanced, and Unlimited.
Website Plans – Pagecloud Pricing and Features
Business & E-commerce Plans – Pagecloud Pricing and Features
Squarespace Pros and Cons
- Simple, drag-and-drop functionality
- Affordable pricing
- Plenty of beautiful templates
- Ecommerce plans available for small business owners
- Editor can be tricky to use at times
- Limited app selections
Pagecloud Pros and Cons
- High marks for ease of use
- Beautifully designed templates
- Plenty of apps to choose from
- A fairly wide range of ecommerce features
- The Small Business plan is a fairly affordable option
- Somewhat limited template selection
- No free plan is available
The Bottom Line: Squarespace vs. Pagecloud
Both of these platforms are a great choice for beginners, but we feel that Pagecloud is the all-around better option for small business owners. This will vary depending on your priorities, but while Squarespace is more affordable, it simply doesn’t pack as big of a punch as Pagecloud in the ecommerce and app departments. If you’re ready to build your Pagecloud website, check out our step-by-step guide to creating a Pagecloud website for your small business.
Overall, we were very impressed with Pagecloud’s website builder. It’s a great option for small business owners who can’t afford the time or money required to work with a professional website designer. With Pagecloud, you can quickly and cost-effectively build a high-performance website for your small business.