How to Name Your Utah Business
Our TRUiC Utah Business Name Generator can help you find an unique name for your small business. It uses AI technology to help give you the best results for your local area and industry.
Naming your Utah business is the most important step for starting an Utah business. How you decide to brand your business plays a critical role in the success it will have.
Here are the 3 steps to naming your Utah business:
- Step 1: Optimize Your Utah Business Name for SEO
- Step 2: Follow the Utah Business Naming Rules
- Step 3: Form Your Utah Business
Step 1: Optimize Your Utah Business Name for SEO
To generate a great business name for your Utah business, consider doing the following:
- Select your industry
- Add a city name to the search field above
Select Your Industry
Choosing your business industry will help our AI tool generate much better names. Also, having the industry keyword in your name will help customers easily find your business.
For example, if you’re selling lawn care services, include the industry keyword “lawn care” in your Utah business name; if you’re a tour guide, include the keyword “tours.” Doing this will greatly help with local search engine optimization (SEO).
Selecting Your City or County
Lots of customers will find you by searching Google, and adding a city to your business name will help users easily find your company.
Examples of Local Utah Business Names:
Step 2: Follow the Utah Business Naming Rules
When naming businesses, you must follow the naming guidelines for Utah, which depend on the type of business structure you have.
Utah Naming Rules for Limited Liability Companies (LLCs):
- Your name must include the phrase “limited liability company” or one of its abbreviations (e.g., LLC or L.L.C.).
- Your name cannot include words that could confuse your LLC with a government agency (e.g., FBI, Treasury, State Department, etc.).
- Restricted words (e.g., Bank, Attorney, University, etc.) may require additional paperwork and a licensed individual, such as a doctor or lawyer, to be part of your LLC.
For a complete list of naming rules in Utah, you can read the Business Name Conventions and Policies guidelines.
Utah Naming Rules for Corporations:
- Your name must contain the word “corporation,” “company,” “incorporated,” or an abbreviation of one of these terms.
- Your name cannot include words that could confuse your corporation with a federal government agency (e.g., FBI, Treasury, State Department, etc.).
- Your name cannot suggest in any way that the corporation is an agency of the state or any of its political subdivisions.
- Your name cannot imply that the corporation was organized for a purpose other than the one outlined in its articles of organization.
- You need approval from certain agencies to include certain restricted words in your name.
- Utah Division of Consumer Protection: College, Institute, University, Institution
- United States Olympic Committee: Olympic, Olympiad, Citius Altius Fortius
- Department of Financial Institutions: Bank, Banker, Banking, Banc, Banque, Banco, Bancorp, Bancorporation, Bankcard, Bancard, Savings Association, Building Association, Savings and Loan Assoc., Building and Loan Assoc., Savings Bank, Industrial Loan Corp., ILC, Thrift, Credit Union, Trust, Trustee, Trust Company, ESCROW, escrow
- Your name must be distinguishable from any existing business in the state. This includes Utah reserved names. We will help with this step in the search for your business name section below.
You can read the Utah state statute about corporation naming guidelines for more information.
Once you have a name, you can use the Utah business name search to see if your desired name is available.
Step 3: Form Your Utah Business
Here are links to help you form your business.
If you are still unsure which business formation structure will work best for you and your small business, check out our Choosing a Business Structure guide for more detailed information.
If you would like a service provider to form your business for you, see our best Utah business formation services.
Our Other Business Name Generators
We have multiple business name generators. If you want a business name generator that is good for SEO, LLCs, or domains, check out our guides below:
If you're searching for a specific business name generator by industry, check out our guides below:
After You Have a Name for Your Utah Business:
- Get a free logo using our Logo Generator.
- Use our How to Build a Website guide for your new Utah small business.
