How to Use QR Codes for Real Estate

Real estate is one of the most dynamic client engagement and inventory management industries. Real estate agents often have mountains of paperwork to keep on top of alongside networking, but now there’s technology that makes it easier than ever to both stay in touch with your clients while also showing current listings: QR codes.

We’ve compiled the best tips for how to use a QR code for real estate marketing as a tool to grow your real estate business successfully.

How to Best Use a QR Code to Help Grow Your Real Estate Business

If you’re ready to generate your first QR code but aren’t sure how to use it, here are a few ideas to get you started.

Current Real Estate Listings

If your website has a page dedicated to your current available listings, a QR code is the perfect marketing tool. Add your URL QR code to a business card to make it easier for current and potential clients to view your active listings without needing to remember a long or complicated URL.

Virtual Business Cards

Business cards can get lost or damaged easily, so many agents now use a vCard QR code for real estate agent contact information. These codes automatically pull up any information you want, including your name, phone number, email address, social media handles, allowing your client to automatically store it as a new contact in their phone’s address book.

Customer Service

If you want your clients to reach out without much effort, set up a QR code that’s linked to your email address. When a client opens the code with their camera phone, the QR code will pull up their email client with your email address pre-filled and ready to send.

Links to Your Social Media

If social media is a primary way that you market your business, using a QR code that’s linked to your main account is a great, low-cost way to funnel your potential clients where you want them to go.

Payment Gateways

If you collect any sort of payments through apps or Bitcoin, your unique QR code can automatically send customers to your payment gateway while you’re with them. This eliminates the chance of losing the sale due to long, complicated URLs or having your invoice mistakenly end up in the spam folder.


No advertising is better than word-of-mouth, so setting up a new QR code that directs satisfied clients to a review site will allow them to leave a testimonial about their experience working with you.

What Is a QR Code, and How Does It Work?

Quick response (QR) codes are unique codes that smartphones and tablets can scan with their built-in cameras. These codes are used for a variety of reasons, including but not limited to:

  • Sending a client to a URL
  • Sending an email to a specified address
  • Showing an image or video

Your imagination only limits the possibilities of using a QR code for real estate.

Static QR Codes vs. Dynamic QR Codes


Static codes direct a person to a permanent URL or action and cannot be changed. Static codes are a popular QR code option for real estate agents and are great for new users who want to test how well they work with their clients.


Dynamic codes can be edited and re-edited as needed — even after printing.

How to Make QR Codes for a Real Estate Company

Making a QR code is easy! Here’s how to do it using our QR code generator:

  1. Select the type of code you’d like to make. Some of the options we provide include:
  2. Enter your content
  3. Customize the code with your brand colors or use a gradient to make your code pop.
  4. Add your logo or another image to help better brand your unique code.
  5. Customize the design with the right weight and style.
  6. Click “Create QR Code,” and you’ll receive a unique, ready-to-use code.
  7. Test your QR code to ensure it works correctly by aiming your smartphone camera at the code.

Should I Use a QR Code for My Real Estate Business?

Using a QR code for your real estate agency is a fantastic, free way to use technology as a marketing tool that keeps your clients up-to-date and ensures you’re able to provide the best customer service possible. 

Ready to get started? Use our free QR code generator to create a unique QR code for your real estate business.

Frequently Asked Questions

Can I change where the QR code sends my clients?

If you create a dynamic QR code, you’ll have the ability to update the action scanning your code takes. However, this can be hard to manage when you have multiple codes. Instead, if you want to change where a QR code goes, you can create a new static QR code.

How easy is it to use a QR code?

Both iOS and Android smartphones have built-in technology that automatically recognizes a QR code through their camera apps. So, all your client has to do is open their camera and scan the code; their phone will do the rest.

Do I need a special printer or format to print my QR code?

No. A standard inkjet or laser printer can easily print a QR code, provided that the image resolution is high quality. You can also resize your code to be as small or large as you need; just remember to keep the same 1:1 ratio so that it remains square.

Where should I put my new QR code?

Many real estate agents will put QR codes on their business cards, billboards, ads, banners, and other marketing materials. Some agents have even had success putting them on clothing.