How to Use QR Code Tracking for Your Business

QR code tracking can be a pivotal part of any business’s marketing strategy. This is particularly the case for businesses that rely on printed advertising. 

In this guide, we take a look at what QR code tracking actually is, how it can be incorporated into your small business, and what advantages it includes. 

Recommended: Use our free QR code generator to create your own QR codes — no sign-ups or personal information required.

What Is QR Code Tracking?

QR code tracking is the use of dynamic QR codes in order to track a QR code’s statistics in real-time. This means that businesses can see:

  • The location with the most scans
  • The most popular operating system (OS) 
  • The most popular time of the day 
  • The most effective type of QR code

In turn, businesses and marketers can use these statistics to extrapolate what changes to make — if any — in their future marketing campaigns. 

Keep in mind that only dynamic QR codes can be tracked. This is because conventional, static QR codes do not have the technology to support such a feature. They are merely a coded representation of a specific URL or file document. 

On the other hand, dynamic QR codes include a small URL link that directs users to information stored within a dynamic QR code generator. This means that a dynamic QR code can be:

  • Edited after it has been created
  • Tracked 
  • Linked with Google Analytics

In practice, QR codes — both static and dynamic — are used to bridge the gap between physical and digital advertising. 

Businesses can use them to direct users from offline marketing (e.g., billboards, flyers, brochures, product packaging, etc.) into online platforms where additional sales can be made (e.g., business websites, social media platforms, etc.).

Which Industries Use QR Code Tracking?

QR code tracking can be used in virtually any industry where printed marketing campaigns are used. 

This is because it allows businesses and marketers to distinguish between effective and ineffective advertising approaches extremely accurately by enabling them to track pivotal elements of marketing campaigns. These include:

  • The type of QR codes that were the most popular
  • The type of QR codes that led to the most conversions
  • The location of the best-performing QR codes
  • The OS that was used to scan the most QR codes

Examples of industries that use QR code tracking include:

  • Ecommerce businesses
  • Shopping malls
  • Real estate agencies
  • Marketing agencies
  • Online businesses
  • Manufacturing businesses
  • Supermarkets

Note: Depending on the dynamic QR code generator that you choose to create your QR codes, you may be able to integrate Google Analytics into the mix. This can allow you to see a more holistic overview of your audience’s behaviors, including:

  • The type of browser used
  • The type of device used
  • The demographics of your visitors

How to Use QR Tracking for my Small Business

You can use QR tracking in your small business by following these steps:

  • Find a dynamic QR code generator: There are many available, all offering varying features, user experiences, and prices. We recommend QR Creator because it allows users to create free dynamic QR codes without signing or including any personal information.
  • Create a QR code: You will need to decide the type of QR code that you want to create (e.g., URL QR code, YouTube QR code, PDF QR code, etc.). Before downloading it, make sure you have imported your logo and chosen the colors that best match your brand. 
  • Track QR code statistics: After you have created and published your QR code, you will be able to revert back to your online QR code generator and “edit” or “track” its performance. This will allow you to examine your target audience’s behavior. For example, you will be able to see:
    • The most popular form of QR code
    • The most popular time of the day
    • The most popular location
    • The effectiveness of the scans (e.g., the number of conversions per scan, etc.).

From there, you will be able to accurately extrapolate any changes that you need to implement in your future marketing campaigns, improving your efficiency. 

Other popular metrics that you can track using dynamic QR codes include:

  • The type of devices used by your scanners (e.g., iOS, Android, etc.).
  • Google Analytics data. This can be exported on a CSV file which you can then share with your employees and/or stakeholders.

Frequently Asked Questions

What is a QR code generator?

A QR code generator is a powerful tool that is used to generate QR codes. Online QR code generators can vary significantly when it comes to the number of features and the pricing that they offer. 

TRUiC’s QR code generator is completely free of charge and allows users to create and download multiple fully-customizable QR codes without requiring any personal information. 

For a look at some of our other top generators, see our review on the best QR code generators for 2024.

How do I scan a QR code?

You can scan a QR code using your mobile phone’s built-in QR code reader. If this is not a possibility for you, you can install a QR reader from your device’s app store. 

Generally, scanning QR codes can be done by opening your QR reader and pointing your QR reader at the QR code. You may have to play around with your device a bit in order to find the perfect distance.

The QR code's desired outcome (e.g., app download, URL direction, etc.) will then appear on your mobile device’s screen.

Can QR codes be tracked?

Yes and no. Dynamic QR codes can be tracked because all of their information is stored in an online format within a QR code generator. 

On the other hand, traditional static QR codes cannot be tracked because they are simply a coded version of a URL or file link.

Can QR codes track you?

Dynamic QR codes can track the location of where your scan was made, along with the time, the operating system of your device, and the number of scans, but they cannot track any information that relates to you personally. 

Static QR codes cannot track any information.

Can I track static QR codes?

No, static QR codes do not have the necessary technology to allow businesses to track their performance. 

How many times can I scan a QR code before it expires?

Static QR codes are limitless. This is the case even if you want them to expire. 

Dynamic QR codes can — and usually do — expire, but this is only because most QR code generator providers offer them on a limited basis with their monthly packages. 

For more information, see our guide on the difference between a static and a dynamic QR code.

What type of QR codes can I create?

This will depend on the QR code generator provider that you use to create your QR codes. 

TRUiC’s QR code generator can be used to create the following types of QR codes: