A horse derby is a horse race that is traditionally for three-year-old horses only. Horse racing is more than just a sport; it is a lifestyle. Some fans of horse racing have become so invested in the sport that they want to start their own horse derby business. Horse racing is regulated by the government, which means there are strict guidelines and restrictions businesses must follow.
Continue reading to learn more about how to start your own horse derby and find out if it is right for you.
Learn how to start your own Horse Derby Business and whether it is the right fit for you.
Ready to form your LLC? Check out the Top LLC Formation Services.
Start a Horse Derby Business by following these 10 steps:
- Plan your Horse Derby Business
- Form your Horse Derby Business into a Legal Entity
- Register your Horse Derby Business for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Horse Derby Business
- Get the Necessary Permits & Licenses for your Horse Derby Business
- Get Horse Derby Business Insurance
- Define your Horse Derby Business Brand
- Create your Horse Derby Business Website
- Set up your Business Phone System
We have put together this simple guide to starting your Horse Derby Business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What will you name your business?
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
Luckily we have done a lot of this research for you.
What will you name your business?
Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.
What are the costs involved in opening a Horse Derby Business?
You need to secure a horse racing property. If you do not own or rent your own space, you need to secure a space for racing. If you need to secure a location for just a weekend, it could cost anywhere from $2,500 to $50,000, depending on the size and location. The licensing needed costs anywhere from $50 to $100 depending on the state in which you are licensed.
What are the ongoing expenses for a Horse Derby Business?
You can expect the expenses to include:
- Location costs
- Grounds and building upkeep
- Salary for the staff
If you own your own racehorse, there are additional costs:
- Medical care
- Insurance on the horse
Who is the target market?
The target market of a horse derby includes three different people: those that enjoy gambling and come just to gamble, those that love watching horse racing, and those that are currently involved with some aspect of horse racing or want to become involved.
How does a Horse Derby Business make money?
There are many ways a horse derby can make money. The horse derby charges an entrance fee to horses entered in the race. A horse derby also charges an admission fee to those that want to come watch the race. Since a horse derby is a race, they allow people to bet on the races. While there may be people that win money on a race, there are often many that lose the money they bet. These are the three significant ways a horse derby business can make money.
How much can you charge customers?
The cost of admission to your horse derby can range in price, based on many factors. Prices range from $25 for general admission to thousands of dollars for clubhouse seats.
How much profit can a Horse Derby Business make?
While it is hard to find real data about how much a horse derby makes, it is fair to say they have a significant return on their investment based on the number of bets being made and participants in the stands. The more money spent betting and on tickets, the more you will earn.
How can you make your business more profitable?
The markup on items sold inside the racetrack is large. To make a higher profit from a horse derby business, you need to sell more concessions. You want to focus on items that cost less for you but can be easily marked up.
Consider items like:
- Concession drinks
You can branch out into higher-end food and drink items once you have a solid idea of what your customers will buy. Since you will have a mix of people, you can try selling other items like posters, t-shirts, and beer holders. Consider buying items in bulk for a lower price and then marking them up. The key is finding the balance between making a profit while not charging the customer an unreasonable amount.
Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your Horse Derby Business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a Horse Derby Business
You want to create a brand that has a legacy. You should focus on bringing elements of fun, excitement, and a touch of class. You want a brand that people will remember but that also remains fresh and changes with the times. The target audience for horse racing is wide and variable. It would help if you marketed your derby to a wide audience. Promote your races at high-end liquor stores and cigar shops where you may find your target audiences.
How to keep customers coming back
Once you have customers for your horse derby, you want to retain them. You have to set yourself apart from all the others. You need to create a different experience than other horse races. Consider offering a signature dish and drink that spectators cannot get anywhere else. Associate elements specifically to your horse derby, so your customers remember them together.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
TRUiC's Startup Podcast
Welcome to the Startup Savant podcast, where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.
Is this Business Right For You?
A horse derby is an ideal business for someone that is passionate about horses and horse racing. A horse derby is also suitable for an investor, especially one that enjoys horse racing and is looking for a way to earn additional money.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a Horse Derby Business?
As a horse derby business owner, you will want to own and breed your own horses. A racehorse is an athlete and must train. If you are not a horse trainer, you need to hire one to train your horses. Starting early in the morning, the horses need to be fed, and stalls need to be mucked. The horses then should have about five hours of exercise before being fed again. They have another hour of exercise mid-afternoon before their dinner.
What are some skills and experiences that will help you build a successful Horse Derby Business?
Aside from having the knowledge of how to run a business, you need to be licensed and participate in proper associations. Every state has a racing commission that must provide you a license for starting a horse derby. You must also join the National Thoroughbred Racing Association, which will familiarize you with all the horse racing events happening in the country. It helps if you have some experience breeding horses. If you do not, you should hire a breeder and trainer to help you in the beginning.
What is the growth potential for a Horse Derby Business?
You have the most growth potential from buying and breeding horses. You can sell these horses for a profit or enter them into races to earn money when they win. You will need a property where you can host your races and rent out space on the property for others who want to ride. You can start out leasing the property where you host the race, but as you scale, you can buy the property to eliminate the need to pay rent.
Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a Horse Derby Business?
A good tip for anyone considering this type of business is to have your horse derby close to all forms of transportation and major highways. You want your derby to be easily accessible to everyone.
How and when to build a team
You want to build your team right away. Even if you have bred and trained horses before or took care of race track ground maintenance, you do not want to do this all yourself. You want to hire experienced and competent people to help you care for your space and your horses. A horse trainer is going to cost between $80 to $120 per day.