How to Start a Man Cave Salon

For men who want more than the average hair salon experience, a man cave salon could be the ideal opportunity. Those who can tap into the market by providing the man cave experience, along with salon services, may be able to produce a strong business plan. Men today want more services, and male grooming services with advanced technology and innovative products are gaining more attention than ever.

ManCave for Men is a specific franchise opportunity for this type of experience that goes a step further. This franchise provides select services, such as skin and nail services, to men. They may gear services to beards too.

Learn how to start your own Man Cave Salon and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a man cave salon by following these 10 steps:

  1. Plan your Man Cave Salon
  2. Form your Man Cave Salon into a Legal Entity
  3. Register your Man Cave Salon for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Man Cave Salon
  6. Get the Necessary Permits & Licenses for your Man Cave Salon
  7. Get Man Cave Salon Insurance
  8. Define your Man Cave Salon Brand
  9. Create your Man Cave Salon Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your man cave salon. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your man cave salon?

Business Name Generator

What are the costs involved in opening a man cave salon?

There is a cost to getting started. First, if a person aims to tap into the ManCave for Men franchise, they are likely to need to meet specific requirements. Requirements include a $100,000 cash investment with franchise fees at $19,900. For those opening a salon, there are other costs to consider including renting the location to provide service, modernizing and creating a desirable floor plan, marketing services, obtaining proper licensing for the board of health, and meeting any local building requirements. There are advertising costs as well as hiring costs to think about.

What are the ongoing expenses for a man cave salon?

There are ongoing expenses for running a business like this. If you plan to operate your business as a component of the ManCave for Men franchise, you will need to pay ongoing franchise fees of $19,900 (subject to change). There are also the day-to-day costs to pay to run a salon such as meeting lease requirements, keeping well-qualified staff in place, having product available, and providing new services as they become available.

Who is the target market?

The target market for these services are typically younger males who are looking for a high-end level of service for facial hair, skin care, hair styles, and nails.

How does a man cave salon make money?

A man cave salon business makes money by providing a specific service. That could include haircuts, beard trimming, shaving, skin-care services, and much more. They must charge enough to cover all operational expenses, including labor, products, and salon running costs, to be profitable.

How much can you charge customers?

The earning potential in this industry is quite complex. The men's grooming industry as a whole has grown substantially in the last years and has become more than a $21 billion industry. The amount of potential growth for your business depends on the size of your market, the quality of the services you offer, the amount of word-of-mouth advertising you get, and the way you brand your company. Even with a man cave salon business that's not part of a franchise, you'll find year-over-year growth by providing a quality service in the right market.

How much profit can a man cave salon make?

Profit potential depends on the local market because pricing changes significantly from one city to the next. Depending on demographics, companies in the man cave salon business model can expect to see profits right away (with good pricing). That could amount to a 20% or more profit margin with some markets being much higher than this, especially as the business grows.

How can you make your business more profitable?

One of the key benefits of this business is that there are ways to expand it. For example, companies can add new services, such as new skin-care services or added pedicure services to enhance offerings and drive rates up. This helps to grow profitability. Also, as the salon’s customer base grows, the potential for profit increases too.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your man cave salon is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a man cave salon

Promotion of a business like this typically requires a good amount of word-of-mouth advertising. You may also find a wide range of advertising services beneficial, especially social media sites where men can learn more about what makes this location unique. Promoting the business among those working in corporate culture, fashion, or other industries in which formal attire is beneficial can be a great strategy. Targeting new demographics can also be important.

How to keep customers coming back

Attracting customers to a man cave salon business really takes two things – enough advertising to tell people what makes your business different from the average hair salon and delivering exceptional service that helps men enjoy it enough to come back time and time again.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Running a man cave salon business means having skills to provide a great cut and a fun atmosphere. That means being licensed to do hair in the state you plan to operate. Some owners may work exclusively as a business owner without a full license and hire others to provide those services. Individuals who enjoy chatting with people and want to work closely with people providing hair and skin-care services can excel at this type of business.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a man cave salon?

Whether you are working with the ManCave for Men franchise or your own man cave style salon, the day-to-day activities are typically straightforward. Customers come in for a haircut, shave, or other services. Individuals are typically booked in advance, but some salons offer same-day appointments. Business owners will need to spend time on the upkeep of the location while also providing services if they are a hands-on owner. Marketing, balancing books, and keeping up with client records is also important.

What are some skills and experiences that will help you build a successful man cave salon?

The core skill beyond having the ability to run a hair salon is the ability to provide typical male-focused services to customers. Services may be a bit different than what many working in a salon might provide for women. It takes barbershop skills on top of modern, trendy hairstyles. Business owners in the field also need to create the right culture and vibe to do well in this industry.

What is the growth potential for a man cave salon?

It's hard to say what the potential for job growth is across the local area. If men in the area are looking for a new service like this – and it is promoted well – it may be possible to see substantial year-over-year growth in the industry. If there are other ManCave for Men salons or male-focused salons in the area, that may dilute the earning potential.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a man cave salon?

Get to know the ManCave for Men franchise, and visit a few locations. It is also beneficial to spend some time really getting to know the brand, even if you plan to create your own version of a man cave salon that's not part of the franchise. The goal here is to provide the right atmosphere and male-focused services that local competitors do not offer.

How and when to build a team

Most often, a man cave salon business model requires professionals providing a range of services. These are typically licensed and experienced pros that provide hair care, nails, and skin-care services. Unless you can provide all of these services yourself, it is often necessary to hire a team right away to ensure all services are covered and that the salon is ready to service clients.

Useful Links

Real World Examples

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