How to Start a New Parent School

New parents need guidance for a myriad of reasons. Just imagine if there was a school to help parents develop valuable parenting tools.

Learn how to start your own New Parent School and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a new parent school by following these 10 steps:

  1. Plan your New Parent School
  2. Form your New Parent School into a Legal Entity
  3. Register your New Parent School for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your New Parent School
  6. Get the Necessary Permits & Licenses for your New Parent School
  7. Get New Parent School Insurance
  8. Define your New Parent School Brand
  9. Create your New Parent School Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your new parent school. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is very important. Read our detailed guide on how to name your business. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.

Want some help naming your new parent school?

Business Name Generator

What are the costs involved in opening a new parent school?

A new parent school is relatively cost effective to open and operate. You’ll need to have insurance and all necessary business paperwork and filings. You’ll also want to check to see what licensing and certifications you may need through state and local governments.

Some schools operate out of a home or a community center. This reduces costs for a rented space. Utilities, internet, and phone services will be necessary, as well as a website and web hosting. If you are traveling to clients, you should include fuel and maintenance costs for a vehicle in your expenditures.

What are the ongoing expenses for a new parent school?

Most ongoing expenses will consist of insurance, travel costs, phone, internet, and web hosting. If you are a large enough business to need rental space, that cost (as well as utilities) will be included in your monthly bills.

Who is the target market?

New and expecting parents will be your target market.

How does a new parent school make money?

A new parent school collects fees from attendees of their seminars and classes.

How much can you charge customers?

Rates for consultations and classes may vary, but hourly rates for various childhood consultations can range from $150 for online or phone consultations to over $300 for specific one-on-one meetings.

How much profit can a new parent school make?

Most consulting jobs charge by the hour. If you charge $200/hour and average 30 hours of consultations per week, you’re grossing $6,000.

How can you make your business more profitable?

Create free, pre-recorded general information sessions, as well as expanded informational videos for existing clients to post on your website and online. Not only can you inform customers of your business, but you can make access to your expanded premium content part of a new parent consultation fee.

Offer to inspect homes to ensure the space is in baby-ready condition. Many new parents may overlook certain areas of their environment.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your new parent school is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a new parent school

A new parent business focuses on helping new and expecting parents prepare for common and unusual newborn situations. Your marketing and advertising should focus on how you’ve positively impacted families. You also want to show your level of experience and knowledge in your field. Your company website should be a hub of information, which includes:

  • Testimonials from past clients.
  • Available programs 
  • Information on scheduling in-home consultations for expecting parents
  • Online trainings and schedules for in-person learning courses
  • A way to connect with other professionals in related fields

You’ll also want to advertise in maternity stores and baby stores, or network with clients and other professionals to expand your reach. Additionally, be sure to maintain a presence on social media to build brand recognition.

How to keep customers coming back

Clients in this kind of atmosphere are looking for a mix of compassion and professionalism. Strive to get to know your clients as whole people, not just new parents. Those interactions and your overall demeanor will go a long way in building your reputation.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Previous nannies, au pairs, nurses, and even experienced parents can structure learning seminars to cover a wide range of new parent questions, concerns, and needed skills.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a new parent school?

As the name implies, a new parent school works with parents of newborns to help ease into the amazing world of parenting. The focus of this business is to educate new parents on as many aspects of parenting that they may need to learn, as well as some they didn’t know they needed. Daily activities will focus on the classes and seminars being taught.

Class scheduling, updating calendars and a website, posting to social media accounts, registering new students, and general office maintenance will also fill up the days.

What are some skills and experiences that will help you build a successful new parent school?

Since you’re teaching new parents about newborns and early childhood, your experience level should be substantial. Someone with prior work as a neonatal nurse, an au pair, a nanny, a home daycare owner, or a parent with exceptional experience and a background in teaching or public speaking would be an excellent candidate for this job. You’ll need to be a bit of a natural communicator, capable of speaking to crowds or just individuals. You’ll also want some experience organizing and hosting events.

What is the growth potential for a new parent school?

Somewhat of a new concept, new parent schools are gaining popularity for better preparing parents for the difficulties of early childhood. As science and medicine become even more advanced, we are able to understand human development processes with greater insight. Preparing parents with this knowledge leads to stronger families. The possibility of seeing these schools become standard institutions is significant.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a new parent school?

Many people won’t be aware of the existence of a business or service like this one. Therefore, you’ll need to create a market for your services. Advertise in maternity stores and baby stores. Seek out new mother support groups, and look for forums or groups online where you can network.

Maintain a focus on what you can do to improve lives before thinking about your initial profit margin. You’re working to build a culture as well as a business. You may want to start with some free seminars or consultations. Your client's word-of-mouth recommendations will be as powerful as any advertising.

How and when to build a team

In the beginning, a new parent school is often a one-person endeavor. Most of the scheduling and consultations will be done by you. Although you can build powerful relationships with clients, there aren’t necessarily a lot of return customers. Once you have spent time developing a reputation for your expertise, though, you may be able to open a clinic or spend more time giving advice to full classes of new and expecting parents. At this point, you’d want to bring in staff or assistants.

Have a Question? Leave a Comment!