How Much Does a Website Cost in 2022?

One of the primary challenges you’ll face when starting a business is creating an effective website. As a small business owner, you may feel overwhelmed by your options. You can either build your own business website using a website-building platform like Wix or GoDaddy, use a content management system (CMS) like WordPress, or you can hire a professional web designer.

When it comes to choosing between these options, the main question to keep in mind is “how much does it cost to build a website for a small business?” In this article, we will provide an overview of a few different options, discuss website design cost, as well as a general breakdown of website costs — based on pricing and plans for various website builders and industry standards.

Need more information on what type of website builder is right for your business? Check out our Best Website Builder review to find out more.


How Much Does a Website Cost?

Website builders are the simplest and most cost-effective choice for small business owners. They allow you to create an effective digital touchpoint for your business quickly and without hiring an expert. Additionally, website cost factors like domain hosting and security are typically included with premium plans, though this will vary by platform and price tier.

In our list of Best Website Builders in 2022, we ranked some of the best website builders for small business owners based on overall experience and specialty. In this article, we will explore a few of these options, as well as the pricing and features included with each.

GoDaddy: Plans starting at $6.99/month

We ranked GoDaddy as the best website builder overall in our list of best website builders. This is due to the balance this platform strikes between simplicity and ease of use, as well as its range of features and cost to build a website. With GoDaddy, you can build a high-performance website for your small business in just minutes.

It is important to remember that this platform is intentionally pared down with simplicity in mind. This means that you won’t have a wide range of customization options. Additionally, GoDaddy is light on ecommerce features. This platform is ideal for service-based professionals and artists looking to create a simple website for services without spending too much time or money on building a website.

GoDaddy pricing, plans, and features overview:

  Basic: $6.99 Standard: $10.49 Premium: $13.99 Commerce: $14.99
Templates
Apps and Plugins
Custom Domain Connection
Secure Sockets Layer (SSL) Certificate
Priority Support
Ecommerce

For more information on GoDaddy pricing, read our GoDaddy Pricing and Plans guide. For help deciding whether this platform is right for your small business, read our complete GoDaddy Website Builder Review for more information.

Wix: Plans starting at $14/month

Wix is an affordable website builder that represents a marginally more expensive option when compared with GoDaddy. However, the Wix platform offers extra features and customization options to help offset some of the additional cost — such as an internal app store with over 360 apps.

While the additional features make Wix a slightly more complicated option than GoDaddy, it is still a tried-and-true, drag-and-drop website builder. You can easily use this platform to create a fully-customized website for your small business over the course of a single afternoon.

Here is an overview of some of Wix’s pricing, plans, and features:

  Combo: $14 Unlimited: $18 Pro: $23 VIP: $39
Templates
Apps and Plugins
Custom Domain Connection
Secure Sockets Layer (SSL) Certificate
Priority Support
Ecommerce

In addition to its website plans, Wix has a separate price tier for ecommerce. For more information on Wix’s pricing and plans, read our Wix Pricing and Plans guide. For help deciding whether this platform is right for your small business, read our complete Wix Website Builder Review for more information.

Shopify: Plans starting at $29/month

If ecommerce is a substantial part of your company’s operations, website builders like Wix and GoDaddy probably won’t have the features you need. This is why many businesses will opt to support their ecommerce operations through a platform with services dedicated to this function.

We ranked Shopify as the best website builder for ecommerce due to its wide range of powerful ecommerce features. That being said, Shopify represents a more costly option, which may be difficult for small businesses to justify if ecommerce isn’t a significant element of their business models.

  Basic: $29 Shopify: $79 Advanced: $299
Templates
Apps and Plugins
Custom Domain Connection
Secure Sockets Layer (SSL) Certificate
Priority Support
Ecommerce

For more information on Shopify’s cost, read our Shopify Pricing and Plans guide. For help deciding whether this platform is right for your small business, read our complete Shopify Website Builder Review for more information.

How Much Does WordPress Cost?

For those looking to design their own website, WordPress is a more powerful alternative to website builders like Wix and GoDaddy. WordPress has thousands of templates to choose from, as well as a wide array of powerful customization options and some of the widest selections of plugins available.

That being said, CMS platforms like WordPress are inherently more complex than website builders, which are optimized for simplicity. While the software itself is free to use, the cost of creating a website with WordPress is less predictable than website builders, which typically include the majority of features you’ll need to get your website operational for a flat rate.

Here is an overview of some of the costs you can expect with WordPress:

  Required or Optional Cost More Information
Monthly Subscription Not required $0 WordPress is free to use
Apps/Plugins Optional $0 - $150+/month You will likely need to purchase a few plugins to ensure that your website is fully operational, but the cost will vary. Some plugins offer one-time purchase options, others require a subscription.
Templates Required $0 - $1,000 WordPress offers free templates, but premium templates offer better design and functionality. Most small businesses can expect to pay $150 for a high-quality template.
Hosting Required $4.95 - $79.99/month Bluehost is the best option for web hosting and offers plans from $4.95 to $79.99/month.
Security Required Varies by plan and ad-on Most hosting platforms like Bluehost will include security as part of their offerings. Additional costs for enhanced security will vary.

Due to the number of variables, the cost of WordPress can be difficult to fully measure. It’ll depend on which additional features you add to your site, as well as which hosting platform you choose. We recommend Bluehost as the best hosting partner for WordPress websites. 

For more information on how much it costs to create a website with WordPress, read our complete WordPress Review and our Bluehost Web Hosting Review.

How Much Do Professional Web Designers Cost?

Working with a professional web designer is undoubtedly the most expensive option when it comes to building a website for your business. You’ll be paying extra for things like maintenance and security, as well as the time of a professional with experience in the industry. 

While companies like Fiverr can connect you with professionals who will build your website for $40 an hour, this rate can vary dramatically — up to $300+ per hour for highly-skilled designers, with $75-$100 being the average hourly rate for web designers. 

Depending on how complex the website is, a full design can take as low 40 hours to as high as 500 hours, with 40-100 being standard for a four to six-page layout. This table provides a general overview of the costs you can expect when you work with a professional website designer:

Cost Factor Cost
Setup $150+
Design and Construction $1,600 - $5,000+
Training to Use Website $500+
Maintenance $100-$600+/year

Bear in mind, these cost factors will vary dramatically depending on your requirements. The only way to ensure an accurate estimate is to consult with a professional. A web design professional will go over some of the requirements to get your website up and running, including all of your desired features.

In addition, working with a professional website designer will require you to pay the same fees for apps and plugins, hosting, and security that you would be required to pay if you built your site with a CMS like WordPress.

Here are some of the common plugins used to help support a website’s functionality:

The primary benefit of working with a freelance web designer is that you can consult with a professional to ensure that it looks exactly how you want it to — and has all of the features you need to create an effective digital touchpoint. This option is best for companies with complex websites that need an extra level of support.

For most small businesses, this option is cost-prohibitive. Website-building platforms represent a highly effective alternative to traditional web design services.

For most small businesses, these platforms have more than enough features to allow you to achieve your goals.

Final Thoughts

Hopefully, this article provided you with an overview of some of the costs you can anticipate when building a website for your small business. It's always good to create a budget, asses your technical skills, and evaluate the amount of time you can dedicate to creating a website for your business before getting started.

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For more information on building an effective website for your small business, read these guides: