Before You Begin
Along with this guide, check out these other helpful articles to learn what it takes to create a comprehensive business website using various website builders.
Need help identifying the goals for your business website? Check out our What Makes a Good Website guide.
This page also must disclose how you collect and use this information. When a reader subscribes to your newsletter, for example, your site collects their email address via a specific contact form. You must explain how you’ll use this information, such as only for the purpose of sending them the newsletter.
Finding the Best Structure
Creating Accurate Content
The beauty of using a tool like the one from Rocket Lawyer is you can always save your work and return to finish it later. But, knowing and understanding your website and your website builder as well as having a general knowledge of data collection can help make this process easier.
Incorporating Key Elements for Success
- What Information the Business Collects: Customers will need to know exactly what information of theirs you plan to keep. Be thorough, and double-check the specifics with your website builder and analytics service. Information your website might collect can range from a visitor’s email address, age, gender, location, and credit card number to other, more sensitive data.
- How the Business Uses That Information: This document should state how you and your website provider will use the collected data. For example, do you plan to use it for analytics to get a better understanding of your target audience? Will you use it to simply collect emails for a newsletter or to distribute specific coupons and updates? Clearly stating how you’ll use this information can help better prepare customers for what to expect when interacting with your business website.
- How the Business Stores That Information: Clearly discuss how and where your business stores user data — and how you’ll protect that data over time. An information hack isn’t fun for anyone, so help your customers rest easy knowing how you’ll safeguard their information.
- How Users Can Update Their Information: Let your customers know how to update their information with you and any third-party provider that supports certain functionality on your website.
Italy-based design startup Krill Design not only makes lamps from Sicilian orange peels, but also does some very key things with its Store Policy page.
This page begins by clearly stating what information the company collects — and how it does so. It then discusses the intended purpose for this information, such as to provide assistance during technical support with customers and contact customers with future deals and information.
If a customer wants enhanced security, they can click on the “Do Not Sell My Personal Information” link in the bottom-right corner of the page. A pop-up window will then appear, allowing them to disable the sale of their information to any third parties.
Wine and ecommerce startup CoolerSomm does several things very well within its Privacy page. For example, a banner appears at the top of the page displays the company’s phone number if visitors require that type of assistance. This page even has a chat box feature — another useful tool to help guide visitors through its content.
CoolerSomm also has a solid understanding of its target audience and rightfully assumes some of its wine-loving customers will live in the wine-friendly region of California. As such, its Privacy page includes a section on the California Consumer Privacy Act (CCPA) to inform customers of their rights to access and protect their sensitive information.
By breaking each category into its own collapsible section, this page enables visitors to easily find the specific information they seek.
This keeps the page organized and streamlined while ensuring it still provides in-depth and detailed information. While this structure can prove helpful when designing almost any page on your site, it’s especially useful for a legal document that can seem disorienting and confusing if not properly managed.
Learn how to create your own WordPress website with our How To Make a WordPress Website guide.
Leadapreneur makes sure to cover the basics about the types of information it collects, how it does so, and how it then uses that information. The page includes clauses for when and why the company will disclose user data as well as a breakdown of the security used to keep this information safe.
The company ends its Personal Data Protection Policy with its contact information, ensuring all customers can easily get in touch with any questions or concerns.
The use of larger text to clearly denote each new section is a great way to keep visitors well-oriented and provide easy access to information.