Business Overview

An acting classes business provides group or one-on-one classes in acting for adults or children. As the owner of an acting classes business, you’ll provide training, coaching and support to those who are considering getting into the acting business or those already in the business who would like to improve their chances of landing a role. Most business owners in this field will want to find a niche. For instance, you might work with children, or with a career-oriented adult audience interested in stage acting, film, commercials, voice-over work or other areas of specialization.

Who is this business right for?

Credibility is critical, so it’s imperative that you have a connections in the entertainment business. You do not need to be famous, but you need to have relationships with others in the industry, so they can verify that you have the knowledge needed to teach others the art of acting. If your specialization is in film acting training, you should be a current or retired film or television actor, director, casting director or have similar industry experience. If you’re teaching commercial acting, you should have experience as a commercial actor, director or on the ad agency commercial production side. Your reputation in the acting community and how you promote your credentials will be critical to your success.

What happens during a typical day at an acting classes business?

Your typical day might include many of the following responsibilities:

  • Promoting your services and seeking clients. This involves posting to social media, pitching story ideas, making yourself available for media interviews, etc.
  • Scheduling videographers, lighting techs, make-up artists, assistants, and others who might help with classes
  • Conducting classes, workshops, or one-on-one coaching sessions

What is the target market?

Your clientele will vary, depending on the niche you’re filling. One end of the clientele spectrum could be parents parents who would like to get their child involved in a fun, after-school activity. Often times, parents enroll their children in acting classes in an attempt to get their child involved in an activity that will help with boosting the child’s courage and self-confidence. Sitting at the other end of your clientele spectrum may be more passionate students who are looking to enter the world of career acting or those who have already ventured into the professional acting scene.

How does an acting classes business make money?

You revenue will mainly come from the fees that you charge your clients. You may charge your clients for individual sessions, or you can have them sign up and pay for a set number of classes, each of which build upon the skills they learned in the previous class.

What is the growth potential for an acting classes business?

The entertainment industry is constantly growing. In fact, in 2016 the U.S. Bureau of Labor Statistics predicted a “faster than average” growth rate of 10 percent for actors between the years 2014-2024. This means that there is and will continue to be a demand for acting coaches in the years to come.