Business Overview

Most people want to get in shape so they look, feel, and perform better. The problem is exercising can be boring and monotonous. An acrobatics, gymnastics, and aerial arts instructor helps people make the changes they want to see in their body and mind. And, they can often do it in a way that keeps people interested and motivated in during their workout routine.

An aerial art studio teaches students to do acrobatic movements and dancing in the air, either by hanging from a fabric (hammock, silk), a short bar (trapeze), a hoop (lyra), or a rope. This form of dancing or acrobatic movement is a total body workout that requires strength and flexibility. As a result, lots of people do it for fitness purposes and, if they stick with it, become very strong and flexible. 

Who is this business right for?

This business is perfect for anyone who is athletically inclined and has excellent spatial awareness. In addition to athletic ability, a business owner needs to understand the basics of running a profitable business. While long hours aren't typical, flexibility in scheduling is. Most students will have to come either before or after work or on the weekends. So, a business owners has to be willing to train students during "off peak" times of the day.

What happens during a typical day at an aerial arts studio?

Aerial arts instructors have busy days. Before students arrive, they often train privately for their own benefit and to put together a program and schedule for students. Instructors spend a lot of time making sure rigs are safe, inspected, and maintained. They also ensure student safety by spending time going over safety procedures with students.

An instructor may have one-on-one classes or small group classes. Beginners, intermediates, and advanced aerialists are often grouped together in different classes, but some instructors do choose to teach mixed classes.

Several routines are performed during a class, with beginners focusing on basic moves that will prepare them for more challenging maneuvers later on. Instructors often have to deal with first-timers' dizziness, muscle aches and pain due to the unusual nature and use of the ropes and fabric used during class.

What is the target market?

The target market is fitness enthusiasts, yoga practitioners, Pilates practitioners, and individuals who are interested in learning circus arts and want a career in aerial or circus arts.

How does an aerial arts studio make money?

Aerial arts studios make money by charging a fee for classes. Many instructors and facilities charge a per-hour rate for classes and may have different rates for members and non-members.

What is the growth potential for an aerial arts studio?

Growth potential for this business is usually small, but can be quite large depending on your ambition. Most instructors choose to maintain a small business so they can focus on quality instruction. However, some studios maintain several locations and build networks with other non-competing studios to further expand reach.