Business Overview

Airport shuttles transport people between the airport and either their homes, hotels, or where they parked their cars. Airport shuttles are used by business travelers, groups, families, and solo riders. The driver picks travelers up at a predetermined location and drops them off wherever necessary; typically with no more than two stops on each route. Vehicles are generally spacious, with ample room for riders to store their luggage.

Who is this business right for?

Individuals possessing the drive to own their own business and the inclination to interact with people would be best suited for this business endeavor. Since much time is spent on the road, the entrepreneur that enjoys driving would be the ideal candidate.

What happens during a typical day at an airport shuttle business?

The specifics of your day will vary depending upon what skills you bring to the table and what aspects of the business interest you most. Some owners have the desire to be out in the field, transporting customers, while others prefer managing the office, leaving the driving to their staff.

As the shuttle business owner, your days will be spent performing the following activities:

  • Transport customers
  • Manage shuttle schedule
  • Supervise shuttle drivers
  • Perform routine maintenance on vehicles and make necessary repairs
  • Bookkeeping
  • Marketing

To reduce overhead expenses, many entrepreneurs start out wearing many hats. They perform all administrative duties and drive customers to their destinations. As the business grows, they’re able to add to their fleet, hire additional drivers, and employ an office manager to handle administrative tasks.

What is the target market?

It goes without saying that each customer will be traveling, either for business or pleasure. Since this encompasses a large number of people, and every city has something different to offer travelers, you’ll need to conduct research specific to your area. If your town is a tourist destination, vacationers from around the world might be your target audience.

For entrepreneurs living in an area that hosts large corporations or banks, individuals traveling for business would be a great demographic to cater to. As part of your research, find out how many shuttle businesses are already operating, which areas of the city they cover, and what niche they’ve carved out for themselves. With a little investigation and innovation, your business can carve out its own niche.

How does an airport shuttle business make money?

Shuttle businesses charge each customer a fee for transporting them from Point A to Point B. Some charge per mile, while others charge a flat fee. When drafting your business plan, consider whether you would like to transport individuals or if you would rather work with large groups who are all headed to the same hotel, terminal, etc.

What is the growth potential for an airport shuttle business?

As consumers become more conscientious about the environment, they’re looking for ways to reduce their carbon footprint. They’re carpooling whenever possible, willing to share a ride with strangers. This paves the path for significant industry growth in the years to come. Business owners who are able to target a previously untapped demographic have realized significant growth, expanding their fleet and driving staff to more than ten drivers. The key to long-term growth and success in this industry is a well thought-out marketing and networking strategy.