How to Start an Airport Shuttle Business

Airport shuttles transport people between the airport and either their homes, hotels, or where they parked their cars. Airport shuttles are used by business travelers, groups, families, and solo riders. The driver picks travelers up at a predetermined location and drops them off wherever necessary; typically with no more than two stops on each route. Vehicles are generally spacious, with ample room for riders to store their luggage.

Learn how to start your own Airport Shuttle Business and whether it is the right fit for you.


Start an airport shuttle business by following these 9 steps:

You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your airport shuttle business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Check out our How to Start a Business page.

STEP 1: Plan your Business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What are the costs involved in opening an airport shuttle business?

Those without the capital to start out with a fleet of vehicles and multiple drivers typically work out of a home office for the first year or so. Without the added expense of leasing a workspace, entrepreneurs are able to focus on what matters most - growing the business. Successful shuttle owners advise having between $10,000 and $50,000 set aside for start-up expenses. These numbers vary depending upon what assets you currently have to offer.

Before opening your “doors” you’ll need the following:

  • At least one reliable vehicle - Make sure you invest in a van that’s wheelchair accessible and can transport 14-20 passengers comfortably.
  • Fees for acquiring any required licenses
  • Scheduling software
  • Insurance
  • Website - While your site doesn’t have to cost a fortune, you do want it to offer the basic services. Most travelers are on-the-go, using their smartphones or tablets to book reservations and confirm plans. As your business becomes more profitable, you should also consider offering a mobile application. This service could attract a whole new set of customers.

There are a number of franchising opportunities in this industry. Driverseat’s franchising fees start at $35,000.

What are the ongoing expenses for an airport shuttle business?

Until your business starts to grow, your ongoing expenses will be fairly minimal. You’ll have the cost of fuel, cleaning, and maintenance on the vehicle. Once you start building a fleet (and a team) your costs will rise significantly. Unless you’re comfortable with drivers taking the company vehicles home each night, a space to store your fleet will become necessary. This is the time to start looking into leasing office space. Experienced professionals cite payroll as their largest expense. A staff of nine could represent $35,000-$41,000 of your monthly budget.

Who is the target market?

It goes without saying that each customer will be traveling, either for business or pleasure. Since this encompasses a large number of people, and every city has something different to offer travelers, you’ll need to conduct research specific to your area. If your town is a tourist destination, vacationers from around the world might be your target audience.

For entrepreneurs living in an area that hosts large corporations or banks, individuals traveling for business would be a great demographic to cater to. As part of your research, find out how many shuttle businesses are already operating, which areas of the city they cover, and what niche they’ve carved out for themselves. With a little investigation and innovation, your business can carve out its own niche.

How does an airport shuttle business make money?

Shuttle businesses charge each customer a fee for transporting them from Point A to Point B. Some charge per mile, while others charge a flat fee. When drafting your business plan, consider whether you would like to transport individuals or if you would rather work with large groups who are all headed to the same hotel, terminal, etc.

How much can you charge customers?

Pricing varies depending upon a number of factors, both regionally and based on the client’s specific needs.

How much profit can an airport shuttle business make?

There are a number of factors influencing your organization’s prosperity, resulting in varied published profits. Successful shuttle business owners, however, have reported a profit up to $30,000 the first year, jumping to $64,000 by the third year.

How can you make your business more profitable?

Airport shuttle businesses have successfully increased their profits by implementing these strategies:

- Purchase land near the airport. Have a parking lot and an office built on it. Travelers can pay to park and you can have a van dedicated to getting travelers to the airport and back to their car when they return. The building can serve as your office and the lot can store your fleet during downtime.

- During downtime, consider offering your shuttle services to places like nursing homes and medical facilities.

- Approach the large corporations, casinos, and medical facilities in your area. Offer reduced fees for those who will retain your services for employees and customers who travel regularly. Contact your local school board to determine who transports children for sporting events and field trips.

- Get to know caterers and party planners in the community. Hosts often offer their guests off-site parking and shuttle service when parking near the party location is sparse.

- Offer multiple sizes and styles of vehicles. While your specialty is in transporting groups of people, you’re limiting yourself if you only offer your customers one option. Remember, diversity is strength.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Airport Shuttle Business Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Find a Domain Now

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After registering a domain name, consider setting up a professional email account (@yourcompany.com). Google's G Suite offers a business email service that comes with other useful tools, including word processing, spreadsheets, and more. Try it for free

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your airport shuttle business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can start an LLC yourself and pay only the minimal state LLC costs or hire a Business Formation Service for a small additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

A cube with LLC printed on its sides

You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.

Open a business bank account

  • This separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • It also makes accounting and tax filing easier.
A cube with LLC printed on its sides

Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.

Get a business credit card

  • This helps you separate personal and business expenses by putting your business' expenses all in one place.
  • It also builds your company's credit history, which can be useful to raise money and investment later on.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

The federal government has its own transportation laws specific to any part of the transportation industry you plan to join. In particular, any transportation that crosses state lines (i.e., interstate transportation) is subject to federal law as well as the laws of the states you’re leaving from your original destination, passing through en route, and entering as your final destination.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate an airport shuttle business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Each state has its own administrative oversight and law enforcement bureaus and officers to enforce transportation and commercial driving regulations. According to the IRS, “two state agencies have regulatory authority over the trucking industry in each state: the Public Utilities Commission and the Department of Motor Vehicles.” These regulations include filing proof of insurance and obtaining permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Vehicles

Registration

Businesses are required to register vehicles which will travel across state lines for commercial purposes. Check here for a list of state requirements.

Class B Driver Licensing Requirements

In most states, licences are issued by classes, operating according to the weight of the vehicle being driven. Drivers of standard cars and trucks require a class A commercial driver’s license (CDL), while operators of heavier vehicles, including most tow trucks, require a Class B CDL to operate. More information can be found here.

Make sure your vehicle is disability-friendly and complies with the ADA, and also that you are complying with relevant airport ground transportation rules.

STEP 7: Get Business Insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Learn more about General Liability Insurance.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

Recommended: Learn what business insurance for your Airport Shuttle Business will cost.

Business Insurance for
Airport Shuttle Business

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

STEP 9: Establish your Web Presence

A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Start An Airport Shuttle Business In Your State

A cube with LLC printed on its sides

Select your state below for an in-depth guide on completing each of these steps in your home state.

Is this Business Right For You?

Individuals possessing the drive to own their own business and the inclination to interact with people would be best suited for this business endeavor. Since much time is spent on the road, the entrepreneur that enjoys driving would be the ideal candidate.

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Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at an airport shuttle business?

The specifics of your day will vary depending upon what skills you bring to the table and what aspects of the business interest you most. Some owners have the desire to be out in the field, transporting customers, while others prefer managing the office, leaving the driving to their staff.

As the shuttle business owner, your days will be spent performing the following activities:

  • Transport customers
  • Manage shuttle schedule
  • Supervise shuttle drivers
  • Perform routine maintenance on vehicles and make necessary repairs
  • Bookkeeping
  • Marketing

To reduce overhead expenses, many entrepreneurs start out wearing many hats. They perform all administrative duties and drive customers to their destinations. As the business grows, they’re able to add to their fleet, hire additional drivers, and employ an office manager to handle administrative tasks.

What are some skills and experiences that will help you build a successful airport shuttle business?

As consumers become more conscientious about the environment, they’re looking for ways to reduce their carbon footprint. They’re carpooling whenever possible, willing to share a ride with strangers. This paves the path for significant industry growth in the years to come. Business owners who are able to target a previously untapped demographic have realized significant growth, expanding their fleet and driving staff to more than ten drivers. The key to long-term growth and success in this industry is a well thought-out marketing and networking strategy.

What is the growth potential for an airport shuttle business?

As consumers become more conscientious about the environment, they’re looking for ways to reduce their carbon footprint. They’re carpooling whenever possible, willing to share a ride with strangers. This paves the path for significant industry growth in the years to come. Business owners who are able to target a previously untapped demographic have realized significant growth, expanding their fleet and driving staff to more than ten drivers. The key to long-term growth and success in this industry is a well thought-out marketing and networking strategy.

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Next Steps

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