Business Overview

The increased dependence on man-made chemicals and pills to control diseases has pushed people to find more natural forms of healing. Alternative health centers often focus on just one type of healing, such as acupuncture or herbal remedies.

Who is this business right for?

This business is excellent for people who want to treat people without the use of conventional medications. Practitioners should be excellent at explaining how and why patients should trust in their methods in order to build a client base.

What happens during a typical day at an alternative health care center?

An owner’s day will vary widely, depending on the services they offer. However, everyone can generally expect the following activities to be on their agenda.

  • Patient intake/scheduling/interviewing
  • Employee interviewing/hiring
  • Enforcing cleanliness standards
  • Maintaining supplies and equipment
  • Administering healthcare services
  • Researching updates and breakthroughs in their field

What is the target market?

Preferred clients include anyone who wants to live a healthier life. While you'll most likely market to those who already practice alternative health, that doesn't mean you can't branch out. Many owners will build their client base through internal referrals, which can include even those who are skeptical of their services. Ideally, you'll want a client who can walk the line between traditional and alternative medicine. Unfortunately, there are certain diseases that will require harmful medical treatments such as radiation.

How does an alternative health care center make money?

Centers make money by charging a flat fee for their services, or by administering services that will eventually be reimbursed by medical insurance. It will be extremely important to verify insurance before actually conducting treatment. Alternative health centers may not be accepted by different insurance companies, or they may be outside of the network of preferred providers. In this case, you'll need to make it clear to the client how much they can expect to pay upfront.

What is the growth potential for an alternative health care center?

Big Pharma has unfortunately turned many people away from traditional medicines. The more doctors rely on pills with a wide range of side effects, the more people will seek out other remedies that rely on the body's own defenses. As long as you’re responsible about administering services and serious about getting good results, there is major room for growth regardless of where you live.