Business Overview

Amusement, or theme, parks feature rides, games, and entertainment options in an outdoor or indoor venue. Customers typically pay a single entry fee for access to the entire park. The successful amusement park model focuses on the customer's entire experience, offering a wide range of services and entertainment options including parking, trams, restaurant options, water parks, roller coasters, live animal attractions, stage shows, arcade games, attractive interactive landscaping, and family friendly fun. The larger the property you own, the more entertainment choices you are able to offer your customers.

Who is this business right for?

You must be a highly motivated individual ready to sink a large initial investment into the concept, design, and implementation of your amusement park. You may need extensive knowledge in the operation of rides, restaurant and guest services, landscaping design, business practices, and have significant leadership skills.

What happens during a typical day at an amusement park?

Even if you are opening an small, indoor theme park, you will still need to have knowledge and understanding of all of the following tasks:

  • Preparing/cleaning property, restrooms, and buildings to welcome guests
  • Selling tickets for entry to the park
  • Addressing concerns and issues presented by customers that can include service problems, health issues, lost children, found articles, quality of product, etc.
  • Maintaining rides and games to ensure fair and safe operation
  • Proper food handling and safety practices to provide a healthy restaurant experience
  • Money handling
  • Coordinating with wide range of vendors that help to maintain and repair the facility
  • Developing and training of staff
  • Developing a management team able to step in when you are not present
  • Hiring of entertainment talent for live shows
  • Caring for live animal attractions and exhibits

What is the target market?

This depends largely on the theme of your park. Some parks focus solely on family friendly entertainment, others work best for teens and young adults, and real-life adventure parks like zip-lines, go-carts, and mixed athletic challenges can target adults.

How does an amusement park make money?

The general income is created through the standard entry ticket price. However, add-ons are where the real profit is found and those can include premium prices charged for additional services like food, T-shirts, collectibles, framed photos, and other valuable items. The rides or theme are the attractions that bring customers to your door, but it is the extras that bring you the money.

What is the growth potential for an amusement park?

If you create a unique experience for your customers that cannot be found in any other entertainment facility, there is the possibility of franchising your amusement park format and expanding the business model over time. If you are building a theme park featuring roller coasters and other large rides, your expansion may be restricted by the size of the property that you have. When you create a destination-park, to which customers travel from far away for their vacation, you need to be able to offer an experience that is difficult to consume in a single day, generating return business.