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This business caters to those who are looking to have a good time, those who desire to learn about archery, and those who have archery experience. Archery businesses have dedicated spaces for archery practice in which customers use bows and arrows for target practice.
Who is this business right for?
This business is ideal for someone who has a true passion for archery and shooting in general. If you favor sports and activities that put an emphasis on accuracy and pinpoint precision, an archery range business is right up your alley.
What happens during a typical day at an archery range?
An archery range owner typically handles a wide range of activities in the averagebusiness day. He sets the staff's hours, checks the condition of the range, researches new archery equipment, makes equipment purchases, delegates work to staff and ensures customers are satisfied with their range experience. Some archery range business owners also act as the range manager. These individuals interview prospective employees, perform reviews of current employees, and deal with customer complaints and inquiries.
What is the target market?
The ideal client type is a beginning archer who is learning how to shoot. It is possible to secure the business of an entire family that is attempting to learn the nuances of archery as a group. Some schools lack the equipment or space necessary for archery practice and will rely on a local archery range for their practice sessions. Each of these customers is ideal as they are inclined to return for several visits to gradually master the art of archery. Such additional visits represent the opportunity to make a considerable profit.
How does an archery range make money?
Archery ranges charge customers to shoot arrows at targets. Some archery ranges charge by the arrow while others charge by the minute, hour, or session.
What is the growth potential for an archery range?
Interest is gradually building in archery. This business has the potential to grow quite quickly in the coming years. If your archery range is located in an area that has plenty of families, there is a good chance the youngsters in those families will express an interest in archery. Situate your archery range in such a location and there is a good chance it will grow at a fast pace in the ensuing months, years, and decades.
What are some skills and experiences that will help you build a successful archery range?
Establish relationships with equipment suppliers. Press the flesh with those who own such equipment businesses as well as their sales representatives. These relationships can lead to discounts on archery equipment as well as first dibs on new items. The friendships you form within the industry have the potential to carry your archery range business a long way.
Your marketing savvy also matters a great deal. If people do not know that there is an archery range business within a reasonable drive of their home, they won't even consider spending money at your range. The manner in which you market the business is of the utmost importance. Market in the right places with the proper target audience in mind and your archery range business will rake in the cash.
What are the costs involved in opening an archery range?
You must procure the land where the range will be located. Your business requires liability insurance along with equipment like bows, arrows, targets, barriers/nets, bow racks. You will also need a cash register and employees.
What are the steps to start an archery range?
Once you're ready to start your archery range, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:
- Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
- Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your archery range is sued.
- Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
- Open a business bank account. A dedicated checking account for your archery range keeps your finances organized and makes your business appear more professional to your customers.
- Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
- Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
- Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
- Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
- Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Select your state below for an in-depth guide on completing each of these steps in your home state.
What are some insider tips for jump starting an archery range?
Archery is not an extremely popular sport so it will require some patience to build momentum in your favor. Educate the public about how fun and rewarding archery is. Consider giving new customers a half-price discount on their first visit. Reducing this “barrier to entry” will motivate people to give archery a chance. Those who try archery at least once are much more inclined to return to the range for subsequent visits. Be sure to offer a wide array of target styles, terrains, and shooting distances. This way, customers will have plenty of shooting options.
How to promote & market an archery range
It is a good idea to gear a large portion of your marketing to youngsters. Plenty of adults are unwilling to try new things. However, kids are comparably curious. These youngsters have likely seen archery on TV and desire to give it a try. Advertise on Facebook, search engines, and in local papers/magazines. Frame your business as family-friendly to encourage entire families to come on out for a shooting session at the archery range. Emphasize the safety measures you have in place so parents do not worry about whether allowing their kids to shoot arrows is a safe activity. Make sure your website is easy to use, looks polished and lists all of your pricing options.
Recommended: A website is essential for promoting your business and attracting customers. Weebly is a great tool.
How to keep customers coming back
The average person is a bit hesitant to try archery. This is due to the fact that archery has not yet spilled into the mainstream. However, once someone tries archery, the odds are good that he will return for subsequent shooting sessions. Sell the fun factor of the experience. If your range is outdoors, use pictures of sunny days and happy, smiling customers in your ads. If people are convinced that archery is a way to have fun, they will be willing to give it a try.
In terms of retaining customers, key in on customer education. If customers fail to gradually improve their shooting skills, they probably won't return beyond half a dozen visits to the range. Have a staff member on-hand at all times to help customers master their shooting technique. Hitting archery targets on a consistent basis is much more rewarding than rarely hitting them or missing the altogether. Consider writing an archery newsletter with tips, tricks, and insights pertaining to the sport. Make it available for free at the local library and at your facility. Be sure to brand the newsletter with your range's name and logo.
How and when to build a team
Build your team right away. There is only so much an archery range business owner can do on his own in the early stages of the business. Hire employees to man the front counter, answer the phone, accept payment, teach customers how to shoot, and maintain the facility. You can handle the accounting and advertising duties in the first couple of months or even the first year. However, as the business grows, you will likely have to add an advertising guru along with a professional accountant and possibly a range manager.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate an archery range business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Release of Liability
To avoid liability and potential lawsuits, archery businesses should have their clients sign waivers. Here is an example of one such form.
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Certificate of Occupancy
An archery range business is generally run out of a warehouse. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to an archery range business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your archery range business business will be in compliance and able to obtain a CO.
How much can you charge customers?
Some archery ranges charge per minute of shooting. Others charge by the number of arrows shot. Some charge a monthly fee for unlimited access. Guided instruction carries its own unique fees. If you charge by minute, aim to charge between twenty cents and forty cents per minute. Guided instruction should run about $25 per hour.
What are the ongoing expenses for an archery range?
An archery range requires staff, insurance, equipment, a facility, and advertising. Employees will likely earn between $8 and $12 per hour. However, if you have an on-site instructor who provides lessons, he will likely earn between $15 and $30 an hour. An accountant, advertising professional, and range manager will command salaries in the range of $30,000 to $50,000 per year. Budget in at least $100 to $200 per month for equipment and maintenance. If you purchase the property where the facility is located, you won't have to worry about monthly rent. If you rent, the site will cost anywhere from $500 to $2,000 per month. Advertising costs vary by each unique business. However, the typical archery range spends about $100 to $500 per month for marketing.
How much profit can an archery range make?
The amount of profit this business can make hinges on a wide array of factors. It is possible to make between $20,000 and $50,000 the first year. Continue to build the business, add new locations, and the profit level can rise toward six figures per year.
How can you make your business more profitable?
Consider providing customers with the opportunity to take archery lessons on-site. Employ an archery expert and charge customers an hourly rate for each archery lesson. You can also make money by selling bows, arrows, targets, gloves, vests, and other archery-related items. Consider adding vending machines on-site to make additional money.