Business Overview

Aromatherapy business owners sell their products online and/or from a physical location. Drawn to healing others physically, mentally, and spiritually, many retailers are also licensed aromatherapists, blending and bottling their own products.

Who is this business right for?

Aromatherapy is best suited to the individual who is passionate about healing others through the use of homeopathic products. They must have a thirst for continuously learning and growing, forever on a quest to discover new healing blends. While this business requires creativity, aromatherapy entrepreneurs must be disciplined enough to pay close attention to operational details, and innovative in expanding their ventures.

What happens during a typical day at an aromatherapy business?

The specifics of your day will vary, depending on how you structure your business, and what services you decide to offer. Most days will include the following activities:

  • Collecting or purchasing herbs and flowers to be used in your essential oils
  • Extracting oils
  • Bottling oils
  • Crafting various products
  • Answering email and phone inquiries from potential customers, and fulfilling online orders
  • Educating your customers and assisting them in finding the blend that meets their needs
  • Following up with clients to ensure satisfaction and to receive feedback
  • Working on your marketing strategy, and networking with others in the community

If you’re considering entering this industry, you have the advantage of being able to work with your passion, day in and day out. However, as with every business, there are also a number of administrative duties to attend to. Until you’re able to hire a trusted team to handle these tasks, you’ll need to take an active role in this aspect of the business as well.

What is the target market?

While everyone stands to benefit from integrating aromatherapy and essential oils into their daily life, there are some demographics that aren’t open to trying it. While you shouldn’t ignore marketing to men, the bulk of your business will come from open-minded women who are looking for alternatives to Western medicine. As part of your business plan, spend some time conducting market research specific to your area, in order to target more distinct demographics.

How does an aromatherapy business make money?

Your company will generate revenue through the sale of each individual product. Some entrepreneurs opt to host an online store only, while others offer a storefront for their customers to visit. If you offer therapeutic services, most professionals receive a tip, based on a percentage of the total charges.

What is the growth potential for an aromatherapy business?

This industry realized significant growth in 2016 and is expected to continue growing through 2022, reaching $11.67 billion in value. As long as you maintain consistently high-quality products and strive to educate the public on the benefits, you stand to exceed your long-term growth goals. In fact, some aromatherapists have found success through the sale of just one essential oil.