Start an axe-throwing party business by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your axe-throwing party business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening an axe-throwing party business?
Costs can be rather high. The most expensive aspect of starting this business is getting an insurance company to agree to insure the activity. Many insurers don’t understand the business model. As a result, some ranges pay between $10,000 and $25,000 in premium per month for liability coverage.
Other expenses include the cost of throwing axes, which retail from $20 up to $150 per axe.
If you run a mobile axe-throwing range, then you will need to factor in the cost of a truck or van and a trailer to haul equipment to venues and events. This can add anywhere between $25,000 to $50,000 to the initial startup cost.
In addition to the insurance and equipment, there’s the range itself. A typical range needs safety cages, wooden stand-up targets, a treated floor to prevent slips and falls, proper lighting, and safety equipment for customers. Unless you are leasing an existing (or old) range, expect to pay between $50,000 and $150,000 to remodel a building for your business.
What are the ongoing expenses for an axe-throwing party business?
Ongoing expenses include insurance, utilities, and maintenance on the equipment (axes and related gear). Periodic replacement of safety gear is also recommended. These costs may amount to between $3,000 and $20,000 per month, depending on how expensive your insurance is and how much abuse your equipment suffers during normal use.
Who is the target market?
Preferred customers are those who are gaming enthusiasts. Axe-throwing also appeals to a wide range of other audiences, some of which include the vape community, cigar community, and firearms enthusiasts.
How does an axe-throwing party business make money?
Most axe-throwing companies make money by charging a per-hour or flat fee for axe-throwing, either at the business’s location, at a mobile range set up at a customer’s home or business, or at at an amusement park or fair. Another way that these businesses make money is by hosting weekly axe throwing leagues sponsored by the National Axe Throwing League (NATL). League participants are charged a fee.
How much can you charge customers?
Range fees can vary between $10 and $20 per person for “open range” throwing, up to $30 to $50 per person for private events. Some ranges charge per hour, while others set a flat-fee for a day’s worth of throwing or for a specific number of hours.
How much profit can an axe-throwing party business make?
Earning potential varies based on size. A small business can bring in up to $100,000 in its first year, with good marketing and strong a community presence. As your company grows, that revenue could swell to between $500,000 and $1 million per year.
How can you make your business more profitable?
Adding profit to your axe throwing range is a matter of decreasing costs and adding revenue streams. Some businesses choose to add food preparation services, a bar, or a cigar bar or smoking room, and other related activities.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Axe-Throwing Party Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your axe-throwing party business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate an axe throwing range business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A axe throwing business is generally run out of a building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a axe throwing business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your axe throwing business will be in compliance and able to obtain a CO.
To avoid liability and potential lawsuits, axe throwing businesses should have their clients sign waivers.
Businesses involved in the sale of alcoholic beverages are required to obtain a liquor license from the appropriate state or local agency. A comprehensive list of laws by state (including necessary licenses, zoning laws, etc), curated by the Alcohol and Tobacco Tax and Trade Bureau, is included here.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market an axe-throwing party business
Marketing is typically done word-of-mouth. Many of your customers will be repeats who will refer their friends and family. When first starting out, it may be helpful to distribute business cards, fliers, and run a few ads in your local paper or run a small local pay-per-click campaign.
How to keep customers coming back
Running an axe-throwing range is already pretty unique. On the off chance you have local competitors, consider teaming up with the others to host a competition. You could also offer supplementary services, like bar and cigar sales or prepared foods.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Start An Axe-Throwing Party Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
This business is right for individuals who enjoy games and gaming (specifically, axe-throwing), have good business sense, and want to entertain others and teach them how to throw axes.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at an axe-throwing party business?
Day-to-day activities of this business include setting up and breaking down the range, making sure all customers understand basic safety procedures before axe-throwing begins, and managing customer expectations. Business owners are usually involved with major venue planning and corporate decisions about whether the company will manage a mobile range or just a local one.
Companies also usually make customers sign a liability waiver before they participate.
What are some skills and experiences that will help you build a successful axe-throwing party business?
Obviously it helps to know how to throw an axe. Other than that, business owners need to have a good business sense and deep understanding of the gaming and entertainment industries.
What is the growth potential for an axe-throwing party business?
This business can be run as a small local range or as a franchise. Small ranges usually operate as sole proprietors or LLCs. Minimum staff varies between 1 and 5 people. Larger axe-throwing ranges can employ 10 to 20 people or more and can include both local and mobile ranges for parties and events.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting an axe-throwing party business?
Since this is still a budding industry, jump starting your business is usually as easy as getting the word out in your local community. Offer a “bring your own beer” (BYOB) incentive and host a grand opening to celebrate. Invite all your friends, family, local business owners, and members of the community.
How and when to build a team
For safety reasons, you should have 1 dedicated employee for every 2 customers who are throwing. At minimum, this means a small range could have anywhere between 3 and 5 full-time employees. Larger ranges may employ 5 to 10 or more full-time employees.