Business Overview

Axe ranges are unique entertainment venues that cater to axe-throwing enthusiasts and individuals who want to try something new. Most axe ranges also have a “travel” option where they will come to a home or business and set up a mobile range. These parties are great for work or bachelor parties.

Who is this business right for?

This business is right for individuals who enjoy games and gaming (specifically, axe-throwing), have good business sense, and want to entertain others and teach them how to throw axes.

What happens during a typical day at an axe-throwing party business?

Day-to-day activities of this business include setting up and breaking down the range, making sure all customers understand basic safety procedures before axe-throwing begins, and managing customer expectations. Business owners are usually involved with major venue planning and corporate decisions about whether the company will manage a mobile range or just a local one.

Companies also usually make customers sign a liability waiver before they participate.

What is the target market?

Preferred customers are those who are gaming enthusiasts. Axe-throwing also appeals to a wide range of other audiences, some of which include the vape community, cigar community, and firearms enthusiasts.

How does an axe-throwing party business make money?

Most axe-throwing companies make money by charging a per-hour or flat fee for axe-throwing, either at the business’s location, at a mobile range set up at a customer’s home or business, or at at an amusement park or fair. Another way that these businesses make money is by hosting weekly axe throwing leagues sponsored by the National Axe Throwing League (NATL). League participants are charged a fee.

What is the growth potential for an axe-throwing party business?

This business can be run as a small local range or as a franchise. Small ranges usually operate as sole proprietors or LLCs. Minimum staff varies between 1 and 5 people. Larger axe-throwing ranges can employ 10 to 20 people or more and can include both local and mobile ranges for parties and events.