Business Overview

Babies need specialized food when they first begin eating. The food must be mushy yet nutritious, and it’s preferable if the food is conveniently packaged. Baby food businesses make this type of food. They create the food itself, package the food, and then sell it directly to customers or through retailers.

Many parents want to give their children the most delicious and nutritious baby food possible. This impulse has led to significant growth in the industry in recent years. According to Zion Market Research, the global baby food market is on course to be a $76.48 billion industry by 2021.

Who is this business right for?

Anyone who enjoys young children and isn’t afraid to experiment in the kitchen may like running a baby food business. Coming up with unique recipes requires creativity. Being fond of babies helps business owners connect with parents they hope to sell baby food to.

A baby food business can be started as a part-time endeavor. Baby food can be made during weekday evenings and then sold on weekends. This is what Jennifer Carlson did when she opened a baby food business. She made baby food during the week and froze it. On the weekends, she sold it at a local farmer’s market.

What happens during a typical day at a baby food business?

A baby food business owner spends a lot of time making, packaging, and selling baby food. When not directly working with baby food, business owners take care of other tasks. They clean their kitchen, order supplies, pay bills, and market their baby food business.

At times, business owners also research new flavors. This is a trial-and-error process that involves creating many test batches.

What is the target market?

A baby food business’ ideal client is a new parent who wants to give their baby high-quality food and has discretionary income. Such a parent will likely be willing to pay a premium for good baby food, and they have the income required to buy premium baby food on a regular basis. Once hooked on a brand, a new parent will likely get baby food for several months or years. They’ll need baby food until their child can eat solid food.

How does a baby food business make money?

A baby food business makes money by selling packaged baby food. Businesses may sell baby food to customers in-person or online. Or, they may sell through other retailers.

What is the growth potential for a baby food business?

A baby food business may be a small operation that only sells baby food locally, or it can be a national business that has food in stores throughout the country. Carlson grew her business from a stand at her local farmer’s market into a national company that has baby food in Wal-Mart, Target, and other major retailers. Similarly, Fran Free grew her baby food business from a small startup into a company that has food in many Whole Foods Market stores and offers private label baby food.