Business Overview

Although babysitting is not a new business venture, the earning potential, as well as the technical aspects of the business have increased exponentially in recent years. Demand for qualified and reliable individuals to monitor and interact with children is growing daily. This service is generally provided either at the client’s residence, but can be offered in hotels, event venues, or in the babysitter’s home.

Who is this business right for?

If you enjoy the company of children and are able to connect and communicate with both your children and their parents comfortably, owning a babysitting service could prove to be a profitable business venture.

What happens during a typical day at a babysitting business?

Your daily activities will vary, depending upon the scope of the services you offer. If you are the sole babysitter, your days will be spent babysitting, marketing your business, and handling administrative duties. To maximize profits, be sure to include travel time when setting your schedule and fees.

Once you are able to start building a team of employees, your task list will increase. You will field calls and schedule reservations. To ensure a good fit between babysitter and child, time should be spent communicating with parents, getting to know their specific needs and routines. Background checks should be run on each new employee, as well.

What is the target market?

Families and working parents, ranging from affluent to middle class, will be your primary target audience. In general, your clients are looking to build a long-term relationship with a trusted and reliable caregiver.

How does a babysitting business make money?

This business draws in revenue from each babysitting job completed.

What is the growth potential for a babysitting business?

According to recent statistics, babysitting is a $5 billion a year industry. Many parents find it difficult to locate a trustworthy and honest sitter for their children. Therefore, those who prove themselves to possess the skills and integrity necessary have an opportunity to expand their business on a national and/or international level.