Business Overview

A balloon distribution business uses one or more venues to sell balloons to various audiences. Your balloon distribution business may sell its wares from your home, a separate storefront, or on the street through a vendor stand. You may operate your business year-round or choose to focus on special occasions. You may also decide to sell all manner of balloons or have a specialty, such as creating balloon animals.

Who is this business right for?

Because your primary audience is young children, this business is solid for those who are great with children. If you choose a specialty such as creating balloon animals, you must already be highly-skilled at creating balloon animals on demand. Finally, this business is best for someone who really knows their area: many balloon businesses operate from mobile trucks or stands, so knowing the best areas to reach the most people is a major part of your success.

What happens during a typical day at a balloon distribution business?

Most of your daily activities come from ordering, displaying, and/or creating balloons and balloon animals for children. A big part of your salesmanship comes from entertaining the children, so there is more interaction with individual customers than in a normal retail job. When you are not ordering, displaying, or selling, you will likely be working on your website and social media presence and looking ahead to future special events that your business can best capitalize on.

What is the target market?

As mentioned earlier, your best clients are young children. Selling to children allows you to sell more balloons with popular tv and movie characters printed on them, as this will make the child even more enthusiastic about the balloon. You can also charge more for character balloons.

How does a balloon distribution business make money?

The model for your business is quite simple: you charge customers different sums of money for different styles of balloons.

What is the growth potential for a balloon distribution business?

The growth potential for this business is modest, with industry growing by about 2.5% from May of 2012 to May of 2016. The exact potential for growth is typically determined by your region and whether there is much competition for your specific services.

Getting Started

What are some skills and experiences that will help you build a successful balloon distribution business?

Any prior experience selling balloons or creating balloon animals is crucial. Similarly, any experience working with children can help you as you get started. Additionally, while while a formal education is not required, any business courses or degrees you have completed can help you establish your business that much more quickly.

What are the costs involved in opening a balloon distribution business?

The exact cost of opening your business hinges on where you base your operations. For instance, many balloon distributors start from their own homes, which negates the overhead of a business lease or business utilities. In this case, your only real costs will be your opening inventory (which will likely cost $5,000 or less, depending on the amount and type of balloons you are buying), industrial helium tank (which should cost $350 or less), and a vehicle large enough to transport inflated balloons (this cost may vary, but you can obtain a decently-sized SUV for $10,000 or less). If you decide to have a standing location, you must pay a monthly lease (which will vary by city, but will likely be $2000 or more) and utilities (which will be $500 or more depending on the size of your building). Finally, don't forget to consider investing $1,000 to $2,000 into some modest traditional advertisement, though you should also be embracing the free advertising possible with social media.

What are the steps to start a balloon distribution business?

Once you're ready to start your balloon distribution business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your balloon distribution business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your balloon distribution business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a balloon distribution business?

Take the time to really market your products. This includes explaining the significance of imported vs. domestic balloons and really highlighting what makes some of your creations and merchandise special. Make sure you have a catchy name and logo to help brand yourself as you get started. Also, integrate some related side businesses into your promotional model, such as offering services to help parents decorate birthday parties for children. This makes you extra money even as it establishes your business as a balloon authority within the community.

Growing Your Business

How to promote & market a balloon distribution business

In addition to marketing yourself via birthday parties, you should look for public opportunities to demonstrate what you can do. If you create balloon animals, doing so at a public park or other space where children gather will help build their excitement and interest parents who want to buy from you later on. While you should start with some traditional advertising via newspapers and radio, social media is one of the best ways you can advertise. Setting up dedicated Facebook and Instagram pages can help you reach your community better while using the visual nature of online media to show off how colorful and diverse your balloons are. Don't forget to set up your own web page so that there is a central location where customers can quickly look up things like your address, phone number, and business hours.

Recommended: Get started with local advertising for your business with a $300 credit from Yelp.

How to keep customers coming back

One of the best ways to both attract and retain customers is to change up your offerings by season. Make sure you have spooky Halloween balloons, spirited Christmas balloons, colorful Easter balloons, and so on. This keeps customers coming back for more and ensures that you will be the go-to shop for seasonal decorations as well as birthday parties.

How and when to build a team

The decision to build a team with this business usually happens only if you branch out to a standing location. When working from home, the business usually only requires one person, and this eliminates most of the overhead and greatly increases profits. If you open a store, you will need a team, but you must be confident that the additional cost of a monthly lease and employee salaries will be offset by an increase in profits.

Legal Considerations

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

How much you charge clients varies by whether the balloons are licensed or not, how many you are selling, balloon size, balloon material, and whether you have personally inflated them. For instance, some venues might sell six or seven non-inflated latex balloons with characters printed on them for three dollars, and they may sell larger foil balloons of the same character for three to ten dollars, depending on size. Non-character balloons may cost half of that amount, but other factors (such as special printing) can affect the cost. You may also sell things like helium tanks for fifty dollars, and if you are personally delivering the balloons, you may want to charge a delivery fee based on mileage. You should charge a higher price for things like custom balloon animals: up to ten dollars per creation, or if you are working at an event, about $100 per hour to make as many balloons as you can during this time (typically no more than twenty).

What are the ongoing expenses for a balloon distribution business?

The ongoing expenses for such a business are minimal. If you are operating from your own home, there is no monthly lease or utility costs. You are basically paying for the balloons themselves (which you will buy as your stock sells, so this amount may vary, but will likely be less than $1,000 per month depending on your volume), gas for delivering the balloons, and the cost for any ongoing traditional advertising you may do (though, as mentioned earlier, social media advertisement is functionally free and very effective, largely negating the need for traditional advertising). You will periodically need to replace your helium, and this will likely cost $100 or less per canister.

How much profit can a balloon distribution business make?

How much profit you make depends greatly on your area as well as what you specialize in. Some individuals make $25,000 a year or more serving only as balloon decorators for parties, whereas others make $50,000 or more primarily making balloon animals for private events. By doing both of these things and also simply selling balloons, you can greatly increase possible revenue streams and easily turn this into a six figure business.

How can you make your business more profitable?

As your business picks up, don't forget to consider raising your prices; this remains one of the easiest ways to make your products and services more profitable across the board. Also, while birthday parties are typically your bread and butter in terms of events that you help decorate, don't forget to advertise your services to help decorate weddings and high school functions. Finally, depending on your comfort level, you may take on a persona or a theme when it comes to balloon delivery; as silly as it is, it feels even more fun when kids get deliveries from funny, beloved characters, and this can lead to more repeat business!

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