Business Overview

A ballroom dance business provides ballroom dance lessons in a well-appointed studio. It can train teams that participate in national or regional competitions and also provide dance lessons for those who simply want to learn how to dance. A ballroom dance lessons business may be associated with a recreational center or a club, and may offer classes for both interested dancers as well as teachers.

Who is this business right for?

This business is good for a person who has experience and knowledge of ballroom dancing, both competitive and social, and has access to a commercial space, preferably with hardwood floors. A person without the necessary experience to teach but who has a strong interest in dance could hire a few well-trained professionals to give the classes.

What happens during a typical day at a ballroom dance lessons business?

If a ballroom dance business owner teaches classes, that will take up a good part of their day. Other parts of the day are concerned with the coordination of schedules and lesson times of the instructors. They must make sure that there's no double-booking or any other problem that would interfere with class timings. The ballroom area must be kept clean and the hardwood floors should shine. A business owner can do this either by cleaning the space personally, or hiring reliable help.

What is the target market?

Clients from all walks of life are welcome, especially those people who love social dancing, exercise, and the opportunity to meet new people. Separate classes are encouraged for beginning casual dancers and for professional dancers who are interested in training for local, regional or national competitions. The competitive classes should be held often since rigorous training is necessary to compete at higher levels.

Ideal students are those who enjoy dancing, and who have some discretionary income that can be spent on regular lessons. Otherwise, students can come from all walks of life, young and old.

How does a ballroom dance lessons business make money?

A ballroom dance business generates revenue in several ways:

  • Primary source of income will be from fees for classes
  • Studio space can be leased out to independent instructors
  • Recitals and other special performances can generate ticket sales
  • Social dancing, competitive dancing, and wedding choreography classes can bring in extra revenue
  • Supplemental revenue could come from the sale of dance shoes, clothing, or costumes

What is the growth potential for a ballroom dance lessons business?

Growth potential is related to many factors, including successful advertising, the popularity of TV dance programs in your area, increased per capita disposable income, population spread, and urban density. If all these factors are in place, you can follow the example of the famous Arthur Murray Studios, which expanded greatly by franchising their business.