Business Overview


A baseball hitting coach business helps little league players, junior varsity players, and varsity level players learn how to properly swing baseball bats. Even some adults sign up for baseball hitting lessons to improve performance in softball leagues, minor leagues, or to pass the knowledge down to their kids.

Who is this business right for?

If you love baseball, athletics, being outside, and working with young people, this business is right up your alley.

What happens during a typical day at a baseball hitting coach business?

The business owner recruits new customers, prepares equipment, shops for equipment, works directly with clients, and prepares a schedule of lessons.

What is the target market?

The ideal customer type is either a parent with several kids who play little league baseball or an entire team of players. In some instances, it is possible to provide lessons to minor league baseball players or those attempting to launch a baseball career. These individuals are typically willing to pay a considerable amount of money for baseball hitting lessons.

How does a baseball hitting coach business make money?

This style of business makes money by charging for hitting lessons. Parents of youngsters typically pay for the lessons. However, baseball and softball players sometimes pay for the lessons out of their own pocket.

What is the growth potential for a baseball hitting coach business?

The growth potential of this business hinges on factors such as its location, the level of competition, marketing merit, and the reputation of the instructor(s). It is possible to expand the business to the point that several instructors are hired to provide lessons across the city or even the region. If the business continues to grow, it can develop into a nationwide baseball instruction camp/service.

Getting Started


What are some skills and experiences that will help you build a successful baseball hitting coach business?

An in-depth understanding of baseball including the physics of the swinging motion will certainly help the business owner build the enterprise. The instructor(s) should have ample experience playing baseball. The business owner must understand how to properly market the business to connect with those who are interested in improving their baseball swing. He should also be an expert salesman, capable of persuading clients to continue with lessons for an extended period of time.

What are the costs involved in opening a baseball hitting coach business?

The business needs equipment including baseball bats, baseballs, pitching machines, helmets, baseball mitts, batting gloves, and possibly batting cages. An office with a high-speed internet connection is also necessary. The business requires insurance, marketing, and possibly a couple of instructors if the owner is incapable of providing baseball hitting instruction for all clients on his own.

What are the steps to start a baseball hitting coach business?

Once you're ready to start your baseball hitting coach business, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:

  1. Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
  2. Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your baseball hitting coach business is sued.
  3. Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
  4. Open a business bank account. A dedicated checking account for your baseball hitting coach business keeps your finances organized and makes your business appear more professional to your customers.
  5. Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
  6. Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
  7. Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
  8. Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
  9. Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.

Select your state below for an in-depth guide on completing each of these steps in your home state.

Where can I find a business mentor?

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Recommended: Fizzle.co offers video courses and a supportive online community of like-minded entrepreneurs. Try one month membership for for free.

What are some insider tips for jump starting a baseball hitting coach business?

Credibility is key. Establish relationships with local athletic groups, little leagues, youth sports associations, and minor league baseball teams. Get your name out there. If you prove your merit as a knowledgeable baseball hitting instructor, people will refer your services to those who are looking to improve their baseball swing. Furthermore, you need to find a way to keep clients in the fold for extended periods of time. Do not try to teach the nuances of the perfect baseball swing in a day or week's time. Form a detailed lesson plan that teaches all aspects of how to properly swing a bat across a lengthy period of time. This way, clients won't be inclined to stop taking lessons after a couple of in-depth sessions. Key in on teaching one or a couple components of baseball hitting in each session. Gradually implement new aspects of the proper swing as lessons progress and your clientele will find the lessons to be quite rewarding from beginning to end.

Growing Your Business


How to promote & market a baseball hitting coach business

The best way to promote the business is to establish relationships with organizations and groups that require baseball hitting instruction. Press the flesh with administrators, coaches and parents involved with local little league baseball organizations, athletic groups and athletic programs at schools and universities. Promote the business with everything from flyers to ads in the local paper, radio ads, billboards, yard signs and little league baseball team sponsorships. The key is to improve your company's visibility to plant the seed in the minds of those who might benefit from your services.

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How to keep customers coming back

Word of mouth referrals will prove critically important in the quest to attract new clients. Do your best with the first couple clients, encourage them to spread the word about your services and their referrals just might lead to additional clients. Consider shaping your business in a manner that distinguishes it from the pack. As an example, providing access to covered batting cages will ensure you can provide baseball hitting lessons even when it is rainy or windy. It might help to offer a free initial lesson or an initial lesson at half the price of a normal lesson. Such a discount has the potential to encourage prospective clients to sign up for a full lessons package.

How and when to build a team

You won't need much of a team right away. It is possible for the entrepreneur to act as the instructor, administrator, receptionist, marketer, and accountant when the business is in its infancy. However, employees must be added as the business grows. You will eventually reach the point where you have multiple clients, a hectic schedule, and a flurry of phone calls. At this point, adding a receptionist/scheduler, marketing professional, and possibly an accountant will be necessary. If you recruit enough clients, it might be necessary to add one or several hitting instructors so you can focus on building the business rather than providing lessons.

Legal Considerations


State & Local Business Licensing Requirements

In most states, it is necessary to obtain a coaching license. Certain state permits and licenses may be needed to operate a hitting coach business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For more information about local licenses and permits:

Liability Waivers

To avoid liability and potential lawsuits, hitting coach businesses should have their clients sign waivers. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your hitting coach business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential


How much can you charge customers?

The amount charged for baseball hitting lessons varies by factors like locality, competitors' price levels, the demand for your services, and your experience level. In general, each hour of baseball hitting lessons should cost between $20 and $100. If you secure clients who are high-level college prospects or on the local minor league baseball team, you can charge even more per hour. Alternatively, if your clients are primarily little league baseball players and there is plenty of competition in your area, you should charge $50 or less per hour.

What are the ongoing expenses for a baseball hitting coach business?

The business requires an office, equipment, utilities, high-speed internet, insurance, marketing, and labor. Budget in a couple hundred dollars per month for marketing. Utilities including high-speed internet will run another couple hundred dollars per month. Your office rent will likely be in the range of $500 to $1,000 per month unless you run the business out of your home. Budget at least $500 to $1,000 per year for equipment upgrades. In terms of labor, baseball hitting instructors will likely command between $20 and $50 an hour our more. A marketing professional and accountant will demand a yearly salary of $30,000 to $50,000. A receptionist/scheduler will earn an hourly range between $8 and $12.

How much profit can a baseball hitting coach business make?

A baseball hitting coach business can make upwards of $20,000 to $50,000 or more in the first couple of years of operation. The level of profit depends on the health of the local economy, the number of prospective clients in the area, the number of local competitors, and other factors. Continue to grow the business and profits can approach the six figure level after three to five years of operations. Expand across the region or the country, build the business into an all-encompassing baseball training institution and profits will approach the million dollar mark.

How can you make your business more profitable?

Offer additional services beyond hitting. Teach clients the nuances of baseball fielding techniques, pitching techniques, base running techniques, and other subtleties of the game. Sell old equipment like baseball bats, baseballs, mitts, batting gloves, and batting cages to local little leagues and schools. It is also possible to rent out your pitching machines and batting cages to little leagues, schools and other baseball organizations.

Next Steps

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