Start a berry picking farm by following these 9 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your berry picking farm. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a berry picking farm?
Before opening your farm, there are a number of large items you will need to invest in.
- Land - A PYO farm requires a larger plot of land that is close enough for consumers to come and visit, with ample parking.
- Liability insurance - Because customers are visiting the farm, liability insurance is often higher for PYO farms.
- Tractors - Two 70– 80 hp tractors are recommended. Budget for approximately $65,000, if purchased new.
- Heavy duty mower - $1,000
- Fertilizer spreader - $1,200
- Herbicide sprayer - a 200 gallon sprayer will cost approximately $2,000
- V-bladed sweep plow - $2,000
- Drain runner (spinner) - $2,000
- Land clearing - Average cost is $3,000 per acre
- Ditching & drainage - Average cost is $120 per acre
- Forming beds - $25 per acre
- Plants - You will need approximately 1210 per acre at a cost of $0.50 per plant
- Irrigation pond - The required number of irrigation ponds is determined by the size of your farm.
- Irrigation well
- Sprinklers, pipes and valves - Average cost is $120,000
- Pumps - Cost is $9,500 per pump
- Marketing supplies
What are the ongoing expenses for a berry picking farm?
Until you’ve completed your sixth year, you will have purchases that must be made on an annual basis. For example, your second year, you will need to invest in an airblast sprayer, which will set you back approximately $7,600 and farm trailers for transporting picking trays. Experienced farmers recommend budgeting for four trailers at $1,000 a piece. In years three through six, your budget should include between $50,000 and $200,000 in additional equipment.
Additional ongoing expenses include:
- Weed, disease, and insect control - costs will include labor and materials
- Land lease or mortgage
Who is the target market?
Restaurants or wholesale food distributors will make up the bulk of your commercial berry business. You will be dealing with seasonal high volume sales. For the you-pick farm, your clientele will be more adventurous consumers who enjoy the time spent harvesting their own fruits. This customer will be looking for high quality berries and an inviting atmosphere from the owner and staff.
How does a berry picking farm make money?
Berry farms generate revenue from the sale of their produce. If selling to a wholesale retail buyer, the pricing is by flat. You-pick sales are by the fruit and by the pound.
How much can you charge customers?
The average price for a flat of berries at market is $14. Pick your own customers are charged per pint or by the pound. The average price for a pint is $4.78. Per pound prices average between $3.48 per pound and $4.92 per pound.
How much profit can a berry picking farm make?
There are a number of factors that affect your berry farm’s profitability. For instance, how you structure your business, the health of your soil, the type of berry you grow, the weather, and your irrigation system all affect your annual profits. The average berry farmer reports a loss for the first few years. After that, however, average profits are reported at between $1.3 million and $2.8 million.
How can you make your business more profitable?
There are a number of strategies you can implement to increase your farm’s profitability:
- Bake, can, freeze, and/or dehydrate your berries.
- Open your farm to the public for entertainment, particularly during the holiday season. This could include - petting zoos, hayrides, and holiday festivals.
- Offer educational tours and seminars
- If you have enough land, grow corn and host a corn maze during Halloween.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Berry Picking Farm Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your berry picking farm is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
Federal Business Licensing Requirements
There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a berry farm business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A berry farm business is generally run out of a plot of land. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a berry farm business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your berry farm business will be in compliance and able to obtain a CO.
When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a berry picking farm
Your marketing strategy will be defined by the type of berry farm you decide to open. For a PYO farm, well-displayed road signs are recommended as the best form of marketing. Word-of-mouth will ensure a steady influx of both new and returning clients. Experienced farmers indicate that billboards, radio, and television ads are often not effective.
Regardless of which type of farm you open, the Internet will also serve as an effective marketing tool. Make sure your farm is listed in online registries such as Yelp and Google Business. Active social media accounts are also a great way to reach new and current customers, keeping them apprised of the latest news. Many farmers have also found success advertising through county fairs and craft shows. Opening your farm to elementary school classes for field trips is another great way to let the public know what you offer.
How to keep customers coming back
As a general rule, 80% of your business comes from 20% of your customer base. To ensure a positive word-of-mouth, make sure your farm is safe and clean. Your staff should be friendly and knowledgeable.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Start A Berry Picking Farm In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Individuals with farming experience and the acreage to grow berry bushes and plants will be some of the best fits. Having experience or training in agricultural management and business is also a desired skill set. If you choose to open a pick your own (PYO) farm, experience in customer service and public speaking can also prove beneficial.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a berry picking farm?
Since you are running a farm, much of the day-to-day activities will consist of tending to the fruit trees and plants. There will also be some amount of time marketing and selling your produce. And, if customers are picking fruit in your farm, customer interaction will be an important part of your routine. In particular, you will be:
- Feeding, mulching, and planting crops
- Pest control and pruning
- Monitoring and repairing irrigation systems
- Routine maintenance and upkeep on farm equipment
- Ordering fertilizer and re-stocking supplies
- Interacting with customers on social media or a website
- Interacting with you-pick customers
- Marketing and promotions
- Harvesting and packaging produce
- Managing your staff
What are some skills and experiences that will help you build a successful berry picking farm?
Being well-versed in agriculture techniques and trends, particularly for fruit-bearing plants, is usually necessary. Some berries will demand an attentive farmer to thrive. Being-detail oriented in your farming and business dealings will be equally helpful in your success. You must also be a determined and hard-working individual. Farming requires equal parts intelligence and elbow grease. It is also necessary to understand the business of farming and how to read and predict consumer trends.
What is the growth potential for a berry picking farm?
Generally, berry farms are popular, as many consumers enjoy fresh fruits. The you-pick market has become particularly popular as of late. Farming can be an all-consuming endeavor, but berry farms can be modest in size, yet still give profitable returns. For many larger farms, they not only offer fresh produce, but also job opportunities to many local and regional workers.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a berry picking farm?
The following are some tips from established berry farmers:
- Keep in mind that many crops take between one and three years before they start producing enough to really turn a profit. Strawberries, raspberries, and ground cherries produce heavier harvests. Blueberries and blackberries are easier to grow.
- It’s important to keep in mind that PYO farms are considered “seasonal,” as they do not do as well when the economy is up. This is happening less now though, as people are becoming more conscious of the preservatives that go into fruits and veggies that are pre-packaged.
- Because weather is also a factor, experienced farmers urge you to consider having a farm that offers a mixture of both services. That way, if weather is bad one weekend, you don’t lose out on one-fourth of your business.
- For a PYO farm, be sure to have a phone number dedicated to your business, with a voice mail that provides information regarding your prices and hours of operation.
- Weekends and summer holidays will be your PYO’s busiest times, so make sure you are open.
How and when to build a team
To build a successful farm, you will need to assemble a team from the start. PYO farms require longer hours, but a smaller staff, as the sorting and packaging is done by the customer. Farmers cite labor costs at an average of $8 per hour, per employee. This will vary, depending upon your region.