Business Overview

Billboard advertising companies purchase or rent small lots of land to erect billboards that are used to display ads for their customers. Other types of outdoor billboard advertising include signage on public benches and buses. These businesses also buy billboards from other companies and resell the advertising space for a higher price. They perform a valuable community service by enabling property owners to earn income by leasing an unused portion of their land to provide advertising space for businesses.

Who is this business right for?

This is a great business for those who enjoy making mutually beneficial connections between landowners and entrepreneurs. Billboard advertising business owners play an important role in increasing the visibility and success of businesses. Those who prefer to perform a wide variety of duties in a number of different work environments both indoor and outdoor, thrive exceptionally well in this business. Community-minded individuals are well-suited for meeting the challenge of matching the right location with the right advertiser at the right price.

What happens during a typical day at a billboard advertising company?

  • Meeting with business owners, real estate developers, graphic designers and advertisers
  • Researching local zoning laws to determine the best potential sites
  • Measuring land and billboard space
  • Negotiating land use contracts and prices for advertising
  • Overseeing the safe construction of regular and electronic billboards
  • Conducting inspections, performing maintenance and making necessary repairs
  • Bookkeeping and accounting

What is the target market?

Customers are business owners who want to increase public awareness of their goods, services, and locations. Clients may also be landowners seeking to make a profit by allowing advertising displays on their property by leasing a portion of it to your company.

How does a billboard advertising company make money?

A billboard advertising business makes money by selling outdoor advertising space on billboards, benches, or vehicles. Many also make money by selling their leases and permits to competitors for a profit. Prices can range from $5,000 to $200,000 or more, depending upon the location, the degree of visibility, and the amount of traffic it receives.

What is the growth potential for a billboard advertising company?

Billboard advertising is a growth industry and there are many franchise opportunities available. Some provide extensive training, mentoring and ongoing support.