Business Overview

Lots of people read online content about topics they’re interested in on a daily basis. Blogging businesses create blog content around specific topics that inform, educate and entertain people interested in the topics the blogs cover.

Who is this business right for?

Successfully starting a blogging business requires a lot of passion for a particular subject and a desire to share that passion with others. The passion is often more important than what the subject itself is, as there are blogs on all kinds of topics -- and readers interested in all kinds of subjects. Creating content for a blogging business requires a significant amount of time, but the tasks can easily be arranged around a full-time job or other obligations.

What happens during a typical day at a blogging business?

Bloggers spend much of their time creating content, connecting with followers and managing their website. As a blogging business owner, you can expect to:

  • Create unique content at least once per week
  • Respond to comments and emails from followers on a daily basis
  • Send out an e-newsletter at least once per month
  • Update your website as needed
  • Improve the design of your website and implement new features occasionally

(These are typical timeframes that many bloggers follow. You can be less involved in a blog, but your following may decrease.)

What is the target market?

Blogs can be targeted toward anyone with an internet connection. The monetization method can be adapted for the audience targeted (as well as the type of content). For instance, one travel blogging business that targets affluent travelers might use affiliate links to international cruise booking sites, while a travel blog that targets lower-income travelers may focus on promoting local attractions or gear for day trips -- both things that cost less than a five-star cruise.

How does a blogging business make money?

There are several ways a blogging business may make money:

  • Hosting ads that pay based on pageviews or clicks is a viable option for most blogs
  • Using affiliate links that pay commissions on sales made through the links is a good option for blogs that focus on a topic that easily relates to tangible items (e.g. tech blogs or sports equipment blogs)
  • Selling digital products directly to followers can work for blogs that provide lots of useful information (e.g. blogs on how to build websites)
  • Selling memberships to exclusive content can also work for blogs that have a great deal of actionable information

The most well-known advertising platform is Google Adsense, but BuySellAds and Chikita are two of several other options. Additionally, advertising agreements can be arranged directly with advertisers. Amazon Associates is a well-known affiliate program that lots of bloggers participate in, but many ecommerce sites offer affiliate programs.

To convince followers to pay for exclusive content, either through a digital download or membership, blogs must provide expert information that’s not easily found for free online and is highly useful.

What is the growth potential for a blogging business?

Many blogging businesses start as a small, one-person operation, but they can grow to have large followings and generate a lot of revenue. Some examples of blogs that have become very successful include:

  • Smart Passive Income, which Patt Flynn has used to help generate an income of $132,179.75 in November 2016 (this figure includes numerous income streams, many of which are directly tied to or greatly helped by Flynn’s blog)
  • Tech Crunch, which started as an individual blog and has grown into an online media outlet
  • Mark’s Daily Apple, which has evolved from a blog into an online magazine
  • BoardingArea, which syndicates blogs from several bloggers