How to Start a Board Game Cafe

People have been playing board games for a long time, and these games continue to be popular. In 2016, board game sales reached $9.6 billion -- and a lot of the demand was driven by millennials.

Cafes have also become popular in the past few years. Just a few decades ago, cafes were sparse and did most of their business before 10:00 a.m. Today, they’re found on many street corners, and some cafes are right across the street from each other. Additionally, the industry continues to see growth of 7 percent annually.

Board game cafe businesses capitalize on both of these trends, providing a cafe environment where people can play board games. They give people a social place to gather around a fun game. In addition to providing games, some game cafes also offer food and beverages.

Learn how to start your own Board Game Cafe and whether it is the right fit for you.

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Start a board game cafe by following these 10 steps:

  1. Plan your Board Game Cafe
  2. Form your Board Game Cafe into a Legal Entity
  3. Register your Board Game Cafe for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Board Game Cafe
  6. Get the Necessary Permits & Licenses for your Board Game Cafe
  7. Get Board Game Cafe Insurance
  8. Define your Board Game Cafe Brand
  9. Create your Board Game Cafe Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your board game cafe. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Board Game Cafe Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your board game cafe?

Business Name Generator

What are the costs involved in opening a board game cafe?

The start-up costs for a board game cafe business are manageable. The main expenses include:

  • Leasing a space for the cafe
  • Build-out and furniture costs
  • Purchasing games for the cafe
  • Food preparation and serving equipment (if serving food)

To keep the initial expenses as low as possible, business owners can begin with a basic cafe that doesn’t serve food. This will eliminate the need to purchase food-related equipment, and the remaining expenses can be kept low. Business owners can:

  • Lease an inexpensive space that doesn’t need to be modified
  • Purchase furniture at garage sales or second-hand stores
  • Start with a small library of games

As a business grows, business owners can invest in nicer furniture, more games and food-related equipment.

What are the ongoing expenses for a board game cafe?

The ongoing expenses for a board game cafe business are low. They include rent, utilities and employees’ wages. Occasionally replacing a game might be necessary.

Who is the target market?

Board game cafe businesses appeal to both children and adults. As 3 & Up explains, a cafe may see a lot of children and families during the day. In the evening, the clientele is mostly adults.

How does a board game cafe make money?

A board game cafe makes money by charging customers for playing games. As Mike Lee explains, fee structures are similar to those of bowling alleys. Customers may pay by the visit, hour or game. Many cafes also have private rooms that customers can rent out.

Like bowling alleys, board game cafes may form leagues or tournaments around specific games. Customers who participate in these pay a flat entry fee. The winner may be awarded a gift certificate or another prize that’s funded with part of the entry fees.

How much can you charge customers?

Board game cafe businesses generally charge people a few dollars per visit. For example, 3 & Up charges $5 for 90 minutes of play.

How much profit can a board game cafe make?

How much a board game cafe business earns depends directly on how many customers it attracts. A busy cafe may bring in tens or even hundreds of thousands of dollars each year. After all, an 8-player game will net a cafe $40 if it charges $5 per person. It takes just seven 8-player games per day to reach $100,000 in annual sales.

How can you make your business more profitable?

Many board game cafe businesses increase their revenue by offering a variety of high-quality snacks and drinks. This increases your business' total revenue, and it also helps keep customers coming back for more food, drink and gaming.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your board game cafe is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a board game cafe. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In particular, if you want to offer alcohol at your business, you will need a liquor permit, the specificities of which vary locally.

If you plan to sell food at your board game cafe , you will need licensing from a local health department. All establishments serving food are required to pass a health inspection. Tips for faring well on a health inspection can be found here.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location:

    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a board game cafe business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a  location:

    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your board game cafe business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Board Game Cafe needs and how much it will cost you by reading our guide Business Insurance for Board Game Cafe.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a board game cafe

The advertising efforts to promote a board game cafe business should be focused on reaching local residents who are interested in playing games together. Placing ads in local papers and magazines is a great way to reach families and adults who play board games. Sponsoring geeky events is another good way to connect with game enthusiasts.

How to keep customers coming back

To keep customers returning, a board game cafe business should offer lots of different games to play. 3 & Up has over 1,100 games. While businesses may initially start with fewer games to keep their upfront expenses low, revenue should be invested in more games as soon as is feasible.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Someone who is passionate about board games and enjoys talking to people may like running a board game cafe business. Business owners need to be familiar with many different board games, and they need to be able to connect with others who like these games.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a board game cafe?

Running a board game business involves a lot of interaction with customers. In a typical day, employees:

  • Welcome customers
  • Recommend games to customers who ask
  • Explain the gameplay and rules of new games
  • Give games to customers
  • Collect games when customers are done playing

When not interacting with customers, employees spend time organizing games and cleaning the cafe.

What are some skills and experiences that will help you build a successful board game cafe?

Learning games themselves isn’t difficult, as games generally come with instructions. A knowledge of games isn’t all that business owners need to run a board game cafe, though.

Business owners also need to be familiar with basic business practices. For example, they need to know how to market their business, how to manage any employees they have and how to handle the business’ finances.

Business owners who don’t have a background in business can gain these skills by taking one or more business courses. It isn’t necessary to earn an MBA, but business owners might want to enroll in a business class at a local community college or take an online course. Coursera, Open Culture and Harvard Business School have many online business courses.

What is the growth potential for a board game cafe?

Most board game businesses operate just a single location. A successful business, however, could franchise and open numerous branches in other locations.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a board game cafe?

When selecting the furniture for a board game cafe business, it’s important to get tables in a variety of sizes. Some people will want to play small two-player games, while other groups will want to play party games that require a big space. There should be tables available for groups of all sizes and that. This will ensure that no one leaves because they didn’t have a properly sized space for their group.

It can also be helpful to start up a social media group dedicated to the board game cafe’s customers. This group will give customers a convenient place to arrange meet-ups and game nights.

How and when to build a team

A board game cafe business may be run as a one- or two-person operation, or it might have a small team of employees. Having employees lets a business be open more hours and makes it easier to serve customers during busy times.

Business owners who are operating on a tight budget can initially open without any employees but hire some as soon as the business’ revenue supports their wages.

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