Business Overview

Rarely do we attend an event, whether it be a birthday party or a fundraiser, where an inflatable bounce house isn’t present. In fact, it’s become so popular that children are hosting birthday parties centering around bounce houses and adults are including bounce houses in their adults-only parties, as well.

Bounce house businesses are generally set up in two different ways. Some people choose to rent bounce houses to customers for a party. Other bounce house businesses are set up to operate out of storefronts, where they fill the space with different inflatables and charge an entrance fee for children.

Who is this business right for?

The entrepreneur who is committed to building his/her business and is ready to dedicate their weekends to business activities are best suited for this career path. The average weight of a 15 x 15 inflatable is equivalent to 4-5 bags of mortar, so it is essential that you have the individual strength or manpower to deliver the equipment on a regular basis.

If your dream is to have a storefront filled with inflatables, many of the above requirements remain the same. While you won’t be required to move inflatables from one location to another, much of your business will be on weekends and during the summer. Entrepreneurs with families should consider getting the entire family involved to ensure ample family time.

What happens during a typical day at an inflatable bounce house business?

It’s a common misconception that your only role as an inflatable bounce house rental company is delivering bounce houses at the agreed upon time. There’s considerably more that goes into this business.

Your weekends will be filled with delivering and picking up bounce houses. During the week, your days will be filled with the following activities:

  • Clean, sanitize, and maintain your inflatables.
  • If it was a particularly wet weekend, you’ll need to dry out the inflatables to prevent mildew, mold, and odors.
  • Repair damaged inflatables and ship ones out that you’re unable to repair yourself.
  • Answering phone calls, scheduling reservations, and fielding questions.
  • Invoicing and related paperwork.
  • Marketing, networking, and administrative duties.

If your vision includes a storefront, you’ll also need to do the following:

  • Work with vendors to ensure food and drinks arrive on time and your shelves are fully stocked.
  • Oversee staff and ensure they’re properly trained.
  • Schedule safety courses for staff.

What is the target market?

While many adults are now hosting parties that include bounce houses, a majority of your business will cater to children who are having birthday parties, graduations, family reunions, other big life events. Churches, businesses, and fundraising events are also a great audience to target in your marketing efforts.

How does an inflatable bounce house business make money?

Inflatable bounce house rental companies generate revenue from each event they deliver a bounce house to. Storefronts charge an entry fee for each child and often host birthday parties for younger children for a group rate.

What is the growth potential for an inflatable bounce house business?

This industry has experienced significant growth over the last decade, with inflatables present at almost every event catering to children. While gaining popularity everywhere, areas with harsh weather offer the most growth potential for storefronts with inflatables. For those interested in significant long-term growth, franchising with well-known organizations such as Monkey Joe’s might offer the greatest potential.