Business Overview

A bus tour business provides tours for tourists as well as locals. Tours of scenic and historical areas and other sites of interest are a valuable community service. Bus tours connect people with others for a shared experience. They also educate people about historical landmarks, local history, geography and other important aspects of your city and the surrounding area.

Who is this business right for?

If you are looking to give people the opportunity to learn more about a locale while enjoying the company of others, a bus tour business is right for you. This is your chance to bring people closer together. Bus tours also enhance understanding and respect for cities, towns, landmarks and special sites. Bus tour customers gain a new appreciation for the area in which the tour is conducted.

What happens during a typical day at a bus tour business?

Bus tour businesses drive customers from site to site, showing them the area's highlights. People congregate at the bus tour's pickup point, hop on the bus and enjoy a tour. Employees drive tour buses, sell tickets, narrate the tour, market tours, handle complaints, update the company website and maintain the tour buses.

What is the target market?

The target market is primarily tourists. These travelers are interested in learning about the local features and history. However, some bus tour companies operate in areas without a steady stream of tourists. Everyone from retirees to students and families will be interested in taking an informative, entertaining and insightful bus tour.

How does a bus tour business make money?

This type of business makes money by selling tour tickets. People will pay a considerable amount of money to enjoy a bus tour that allows them to take in the beauty of an area without having to worry about driving.

What is the growth potential for a bus tour business?

Bus tours are extremely popular. Those who have an interest in the history of particular towns, cities and regions are willing to pay plenty of money for bus tours. If your bus tours are particularly informative and expose people to sections of towns that other tour companies do not reach, your business will grow. Add to your bus tour fleet and expand the business to additional locales as time progresses. Regional or even nationwide expansion is certainly possible.

Getting Started

What are some skills and experiences that will help you build a successful bus tour business?

An interest in history, geology, nature, and automotive maintenance will benefit those who are considering the launch of a bus tour business. You might start out as the sole bus tour driver so you should have a firm understanding of the area's history, the most notable landmarks, local geology and other intriguing attractions. Furthermore, a cordial personality will also help as this business requires extensive interaction with the public.

What are the costs involved in opening a bus tour business?

A bus tour business requires at least one tour bus. This can be a traditional bus, party style bus, coach bus, or a double decker bus. You will need commercial auto insurance coverage for the bus. An intercom system including speakers must be installed, so the bus operator can provide details about the tour's highlights to customers. People will not flock to this type of business through word-of-mouth referrals. Marketing is necessary. Employees are necessary though it is possible to run a one-man bus tour business if you are willing to work long hours.

Plan on spending at least $5,000 to $10,000 on a used bus. A new tour bus loaded with luxuries can cost upwards of $100,000 or more. However, most tour buses of moderate size will sell in the rage of $30,000 to $60,000. It is possible to rent a tour bus though the respectable models typically cost around $1,000 per day. It makes more financial sense to buy one or several tour buses. Plan on spending several hundred dollars per month for commercial auto insurance coverage. The installation of an intercom system and speakers will cost between a couple hundred dollars and a couple thousand dollars depending on the style of bus, the quality of system to be installed and the number of desired speakers.

What are some insider tips for jump starting a bus tour business?

Most people will perform research on a bus tour business before buying a ticket. So make sure your business has an informative website and a presence on social media. Check state requirements for registering vehicles that travel across state lines to conduct business. Operators of tour buses typically require a Class B CDL license. Certain states mandate an oversize vehicle permit for tour buses. Don't forget to create a “bulletproof” waiver for customers to sign before boarding the bus. Once signed, your business will not be on the hook for harm or damages incurred during the bus tour.

Growing Your Business

How to promote & market a bus tour business

Advertise your bus tour business on billboards near hotels, bus stations, common tourist sites, airports and restaurants. Establish relationships with owners and managers of hotels, retirement homes, schools, wedding planning businesses and travel agencies. These professionals will help connect you to customers.

How to keep customers coming back

The best way to attract customers is to market the bus tours in areas where tourists stay and travel. Advertise with billboards, signs, bus wraps, flyers and local papers in or near airports, hotels, restaurants, and other local facilities. It is difficult to retain tour bus customers as most do not return to experience the same tour a second time. Consider offering a different tour with a separate route. If customers enjoy their experience on the main route, they will consider paying for a ticket for bus tours that follow different routes with unique highlights.

How and when to build a team

You can operate your bus tour on your own if you own a single bus. However, employees must be added as the business expands. Consider adding a driver right away so you can focus on marketing and other responsibilities. An automotive technician will also be required. As time progresses, you will likely pass on the marketing and accounting duties to professionals in these fields.

Legal Considerations

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bus tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, check out our informative guide, Sales Tax for Small Businesses.

For information about local licenses and permits:

Liability Waivers

To avoid liability and potential lawsuits, bus tour businesses should have their clients sign waivers.

Vehicle Registration

Businesses are required to register vehicles which will travel across state lines for commercial purposes. Check here for a list of state requirements.

Class B Driver Licensing Requirements

In most states, licences are issued by classes, operating according to the weight of the vehicle being driven. Drivers of standard cars and trucks require a class A commercial driver’s license (CDL), while operators of heavier vehicles, including most tow trucks, require a Class B CDL to operate. More information can be found here.


Reduce Personal Liability

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

What is an LLC?

Form an LLC in 5 easy steps

Earning Potential

How much can you charge customers?

Bus tour tickets cost anywhere from $50 to $500 or more. The exact cost hinges on the area the tour passes through and the demand for tickets.

What are the ongoing expenses for a bus tour business?

The bus must be maintained and re-fueled. Budget at least several hundred dollars per week for fuel and maintenance. Bus drivers make between $10 and $25 per hour. Mechanics typically earn $20 to $40 an hour. Marketing and accounting professionals earn an annual salary of $30,000 to $60,000 or more. Budget at least $500 to $1,000 or more for monthly marketing. Commercial auto insurance will likely cost $100 to $200 per bus. Budget $50 to $100 each month for office supplies and utilities.

How much profit can a bus tour business make?

This type of business can rake in the cash if multiple buses are in operation. Another important factor is the location of the business and the tours. If the tour bus business operates in an area that is a hotbed for tourists, the business can make a profit in the six figure range in the first year of operation. Continue to add buses to the fleet and profits can reach the million dollar mark.

How can you make your business more profitable?

You can make more money by selling food, drinks and souvenirs before, during and after the bus tour. Consider charging extra for special seat-selection as well as priority boarding/exiting. If you have several different buses of varying quality, consider charging more for tickets on the buses that are more lavish.

Next Steps

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