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Businesses looking for money need to present their research-based strategies to investors and lenders in clear and concise writing. Such information is detailed in business plans, which business owners can write themselves or have written by specialists. Business plan writing businesses specialize in this particular type of writing.
Writers who can compose effective business plans will always be in high demand. A business’ chances of successfully growing or securing funding almost double if there’s a business plan drawn up as opposed to when there is no plan in writing.
Who is this business right for?
Anyone who enjoys writing and is an entrepreneur at heart may enjoy running a business plan writing business. Much of the work involves writing, and having a love for business will help writers stay motivated while working on plans. Writers should also be detail oriented, as much of the writing process includes in-depth research.
What happens during a typical day at a business plan writing service?
A typical day at a business plan writing business may involve:
- Meeting with business owners to learn more about their businesses
- Conducting research for writing business plans
- Writing business plans
- Delivering completed business plans to business owners
What is the target market?
Business plan writing businesses serve business leaders. Most often these are entrepreneurs seeking investments or loans, but they also can be investors who need visas to get into the U.S. Some writers also compose plans for non-profit organizations.
Importantly, the target market is not limited to new businesses only. Established businesses also need investments and loans to take advantage of new opportunities or shifts in the market.
How does a business plan writing service make money?
A business plan writing business makes money by selling completed business plans. Because writing plans is a lot of work, most writers require a deposit up front and the remaining balance due upon completion.
What is the growth potential for a business plan writing service?
Many writers keep their business plan writing businesses small, serving only the number of clients they can personally help. A number or writers even do this work part-time when they can.
There are several larger companies in the industry, however. Some of the more established businesses in the industry are Ground Floor Partners, Bargain Business Plan and Joorney Business Plans. Journey Business Plans has written at least 2,500 business plans since opening in 2008.
What are some skills and experiences that will help you build a successful business plan writing service?
Writers who start a business plan writing business must know how to write business plans, of which there are a few different types. The Balance has guides on writing simple business plans and traditional business plans, as do many other sites. For writers who would like more formal training, The Small Business Administration, Stanford and Entrepreneur are a few of the organizations offering online courses that detail the process.
While not necessary, writers who have a master’s of business administration (MBA) can distinguish themselves from most other writers in this field. Earning an MBA require much more time and money than going through a class on writing plans, but the investment may pay off over the course of a writer’s career.
Alternatively, people who already have MBAs and are gainfully employed may opt to start writing business plans as a part-time gig. This is one way to earn significant supplemental income without leaving a day job.
What are the costs involved in opening a business plan writing service?
The expenses associated with starting a business plan writing business are minimal. Writers need a computer, internet access, website and place to meet clients. An office can serve as a meeting place, but shared coworking spaces and coffee shops also work and are more affordable.
Completed business plans have to be printed, and but this can be done at professional printing shops if the cost of a printer is too expensive. (Business plans should be printed in color and on high-quality paper for maximum visual appeal.)
What are the steps to start a business plan writing service?
Once you're ready to start your business plan writing service, follow these steps to ensure that your business is legally compliant and avoid wasting time and money as your business grows:
- Plan your business. A clear plan is essential for success as an entrepreneur. A few important topics to consider are your initial costs, your target market, and how long it will take you to break even.
- Form a legal entity. Establishing a legal business entity prevents you from being personally liable if your business plan writing service is sued.
- Register for taxes. You will need to register for a variety of state and federal taxes before you can open for business.
- Open a business bank account. A dedicated checking account for your business plan writing service keeps your finances organized and makes your business appear more professional to your customers.
- Set up business accounting. Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
- Obtain necessary permits and licenses. Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
- Get business insurance. Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
- Define your brand. Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
- Establish a web presence. A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers. Save 15% when you create a business website with Weebly.
Select your state below for an in-depth guide on completing each of these steps in your home state.
Where can I find a business mentor?
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
What are some insider tips for jump starting a business plan writing service?
Many business owners will want to see a writer’s work before hiring them to write a business plan. Thus, writers need a portfolio of plans they’ve drawn up. To develop a portfolio, writers may want to offer family members and friends who own businesses free business plans. Having just two or three completed will help writers showcase their work.
How to promote & market a business plan writing service
Business owners ultimately hire business plan writers for their expertise and skills, and the best way to show these attributes is by meeting business owners in person. Writers can promote their services through local small business organizations, entrepreneurship conferences and networking events. Even cold-calling in person can be effective. Once one business owner is secured as a client, their referral will frequently lead to additional work.
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How to keep customers coming back
Writers can set their business plan writing business apart from others in the industry by specializing in a certain niche. They may offer a specific type of business plan (e.g. traditional plans, E-2 visa plans or franchise plans), focus on a particular industry (e.g. manufacturing or food service), or serve customers in a specific area (e.g. city or county).
How and when to build a team
Many writers in this line of work never hire employees, doing all the work themselves. Those that do bring on employees typically hire administrative assistance and/or writers, adding to the staff as workload requires and revenue allows. Writers are typically paid as independent contractors.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a business plan writing business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
For information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Maintain Personal Asset Protection
Don’t think that just forming an LLC, or any other type of business, will save your personal assets in case of a lawsuit or other matter by itself.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your LLC is sued. In business law, this is referred to as piercing your corporate veil.
Two of the simplest steps that will protect your business, and yourself, are to:
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
Certificate of Occupancy
A business plan writing business is generally run out of an office space. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
- If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a business plan writing business.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
- If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for your business’ location to ensure your business plan writing business will be in compliance and able to obtain a CO.
Business plan writing businesses should consider requiring clients to sign a services agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and so on.
How much can you charge customers?
A business plan may cost anywhere from a few hundred dollars to tens of thousands of dollars. On the low end of the range, BusinessPlans.com offers plans for $495. In contrast, Ground Floor Partners charges anywhere from $5,000 to $20,000 or more. Bargain Business Plan is in between, with options ranging from $899 to $2,799.
What are the ongoing expenses for a business plan writing service?
The ongoing expenses for a business plan writing business are minimal. They include the cost of equipment depreciation, internet access and printing, as well as whatever expenses are associated with an office or meeting space.
How much profit can a business plan writing service make?
A successful business plan writing business can bring in a six-figure revenue annually. For example, Joorney Business Plans has completed an average of 250 business plans each year. If each plan costs just $1,000 (and they likely cost much more), the company has earned a minimum of $250,000 annually.
Moreover, most of this is profit because the ongoing expenses for this type of business are low.
How can you make your business more profitable?
Many writers who open business plan writing businesses eventually get into consulting. As writers learn about a particular business, this is a natural service to offer the client.
Alternatively, some writers offer PowerPoint presentations that business owners can use for live presentations. Creating a presentation is easy after writing a business plan, and presentations complement plans nicely.