Business Overview

Many people enjoy being on the water, but either don't own a boat or want to go boating where they can't bring theirs. A canoe and kayak rental business lets people rent canoes and kayaks to take out on nearby waterways. Customers can take canoes out for as little as an hour or as long as a day or more.

Who is this business right for?

Anyone who enjoys canoeing and kayaking may be well-suited to open a canoe and kayak rental business. Business owners also must be strong enough to move canoes and kayaks on shore.

What happens during a typical day at a canoe and kayak rental business?

A canoe and kayak business owner's busiest parts of the day are when they're giving boats out to customers and when customers are coming in. Before customers head out on the water, they need to be given a canoe or kayak, paddle and life jacket, and shown how to paddle and use the boat safely. They may also want to ask the business owner about places to paddle to. When customers come in, business owners need to check the equipment, put it away and make sure the customers enjoyed their time. When not sending customers out or welcoming them back, business owners usually spend their time taking reservations, performing clerical work, and repairing damaged canoes and kayaks.

What is the target market?

Canoe and kayak rental businesses have two ideal customer types. Businesses near cities often cater to customers who like being on the water but don't own their own boat. These businesses usually offer shorter rentals, such as half-day and full-day rentals. Businesses in remote areas often offer longer rentals, including week-long rentals, and cater to canoeing and kayaking enthusiasts who are taking trips down rivers or across lakes.

How does a canoe and kayak rental business make money?

A canoe and kayak rental business makes money by charging for canoe and kayak rentals. Rentals may be by the hour, half-day, day or week.

What is the growth potential for a canoe and kayak rental business?

Most canoe and kayak rental businesses have one or two locations and serve a particular geographic region. In theory, a business could open up additional operations or franchises in other areas, but it would need to find employees who are familiar with the bodies of water in those areas.