Business Overview

Whether at an art fair, business convention, or community event, caricatures are a fun way to lighten the mood and get people to laugh at themselves. Caricatures are spontaneous illustrations that exaggerate or “cartoonize” the individual’s features. Initially, this artistic expression was simply done on ink and paper. The tradition has now grown to include digital illustrations, with a variety of printing options available.

Who is this business right for?

Artistically inclined individuals who possess the drive and tenacity to manage their own stable business would be best suited for this business venture. As a caricature business owner, you must be both creative and business savvy, making critical financial and marketing decisions that will help your organization sustain long-term growth.

What happens during a typical day at a caricature business?

Until your business has realized significant growth, your days will be split between administrative and artistic work. When not creating caricatures for a client or attending events, there are emails to be answered, invoices to be dispersed, and client bookings to attend to. While much of your marketing strategy and networking will be hands-on, it will also be necessary for you to promote your business, both in-person and online, ensuring your work reaches a broad audience.

What is the target market?

The earliest recorded caricature art was found in the works of Leonardo da Vinci, indicating that this art form has been enjoyed for hundreds of years. Intended to lighten the mood and bring smiles, caricature artists are hired to “perform” in settings ranging from carnivals to weddings and other social functions. When devising your marketing strategy, consider what social functions your art could be most enjoyed.

How does a caricature business make money?

Clients hire caricature artists either by the hour or per person. Fees also vary depending upon materials, such as black and white, color, and digital works.

What is the growth potential for a caricature business?

The introduction of digital technology offers a unique opportunity to modern day caricature artists, expanding their potential client pool to include virtually everyone. Artists who have found the greatest success go on to train a team of individuals across the country, ensuring their business reaches clients in need in every major town.