Start a carpet and upholstery cleaning business by following these 10 steps:
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your carpet and upholstery cleaning business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Check out our How to Start a Business page.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a carpet and upholstery cleaning business?
You could either buy a franchise from an existing operation or start an independent service. According to the trade association Institute of Inspection Cleaning and Restoration Certification (IICRC), franchising fees can run from about $20,000 to $50,000. That doesn’t cover equipment, cleaning solutions or transport vehicles, but does include include training and the support of a known brand. For example, if you represent yourself as a Stanley Steemer company, customers will be familiar with your brand and perhaps have used Stanley Steemer services in the past. If they were satisfied then, you’ll get the credit even if you had no association with that previous company.
Whether you buy into an existing franchise or go on your own, your startup costs will include the following:
- Carpet cleaning equipment, which includes a commercial rug cleaner with attachments and holding tank for wastewater, and long hoses to water supply
- Cleaning solvents, for which a startup supply can cost several hundred dollars
- A van for transport of equipment and possibly for operation
- Business licenses and insurance (consult your attorney and independent insurance broker to see what you’ll need in these areas)
- Website development and/or other means of promoting your business, including van signage and logo (Consider contacting the graphic design department of your nearby university or community college for talented students who can design logos or create websites at a much lower cost than through an ad agency or even freelance experienced designers.)
The equipment and supplies can run from several thousand dollars to $30,000 for a new truck-mounted system. All of the supplies and equipment can be bought used online much less expensively at sites such as this. A used van can cost as little as $5,000.
What are the ongoing expenses for a carpet and upholstery cleaning business?
Once you’ve initially bought your major equipment and transport vehicle, your ongoing expenses will mostly be cleaning supplies which you’ll find through janitorial service vendors. Shop to find the lowest prices on these commodity products. Your other ongoing expense will be payroll costs for your workforce, which will be determined at least in part on prevailing wages within your region, and gasoline for your vehicles. This cost is difficult to quantify since it involves a number of variable factors: the size and mileage and condition of the vehicle, distances within your market, numbers of jobs per day, etc.
As your business grows, you might add teams to meet growing scheduling demands. If that’s the case, you’ll eventually have to invest in additional equipment and transport vans.
Who is the target market?
Anyone who owns carpeting, rugs or upholstered furniture and wants to keep them clean is a potential customer. That’s virtually every household in America—or, more realistically, in your marketing area.
While residential cleaning is where the customer volume is, commercial customers are likelier to use your services more frequently. That’s because they have more foot traffic, so their carpets and upholstery get dirtier faster. And since their facilities are in the public eye, the decision makers are more motivated to maintain appearances. They’re also likelier to have more square footage of need, so one stop can generate more income than an average-size private home. These public spaces include office buildings, apartment buildings, shopping centers, auto showrooms, churches and other places of worship.
How does a carpet and upholstery cleaning business make money?
The business charges home residents, business owners, property managers and other customer types for cleaning services. The going rate is about 30 cents a square foot and business owners in this category try to average at least $100 an hour per visit. (The actual rate tends to range from about $75-$150 an hour.)
How much can you charge customers?
The going rate for carpet cleaning services is about 30 cents per square foot. But many customer relationships are developed from couponing or by offering contract discounts. The goal, from the business owner’s viewpoint, is to gross $75 to $150 per hour in the field.
How much profit can a carpet and upholstery cleaning business make?
Carpet cleaning businesses bill at least 30 cents per square foot and try to gross at least $100 an hour per job. Top-scale hourly is about $150. With that figure, if a single truck can stay in operation seven hours a workday, it will gross about $700 per day for 240 workdays. However, the work is seasonal in some areas of the country, so it’s not always possible to bill for 240 days. Experts expect to net anywhere from 10 percent to 50 percent pre-tax profit.
How can you make your business more profitable?
There are many additional sources of related business you can undertake. The same equipment and cleaning supplies can be used to deep-clean cars, boats and recreational vehicles. Similar supplies can be used to clean tile and grout, natural stone and even hardwood floors. And since you’re already in homes and businesses, consider expanding your service offering to include duct cleaning. Minor carpet repair and restoration and drapery cleaning services might also be extended.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Carpet and Upholstery Cleaning Business Name Generator
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your carpet and upholstery cleaning business is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank, credit union, business-loan friendly banks, one with many brick-and-mortar locations, and more.
Open net-30 accounts
When it comes to establishing your business credit, net-30 vendors are considered the way to go. The term "net-30," which is popular among vendors, refers to a business credit arrangement where the company pays the vendor within 30 days of receiving goods or services.
Net-30 credit terms are often used for businesses that need to obtain inventory quickly but do not have the cash on hand.
Besides establishing business relationships with vendors, net-30 credit accounts get reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Recommended: Read our guide on the best net-30 vendors so you can start building business credit now, so you never have to worry about cash flow in the future. Keep in mind that poor cash flow is the #1 reason businesses fail!
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate a carpet and upholstery cleaning business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Carpet cleaning businesses should consider requiring clients to sign a service agreement before starting a new project. This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership. Here is an example service agreement.
Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your carpet cleaning business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
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How to promote & market a carpet and upholstery cleaning business
Your best means of promotion is to start with your current network of friends, neighbors, social media contacts, church or charity contacts and business associates. If you don’t already belong to your local chamber of commerce, join up. That’s a good way of establishing customer relationships with business owners and decision-makers for public spaces.
Your website should be easy to navigate and encourage responses. Consider couponing as a means of introduction to a new customer base.
How to keep customers coming back
The best way to attract and retain customers in this business is to ask for referrals from every satisfied customer. When people consider getting their carpets cleaned, they often look for referrals since they want to be able to trust strangers they invite into their homes.
Try to get your commercial customers on long-term contracts by offering discounts for repeat business.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use.
Recommended: Find the best phone system for your business; check out our review of the Best Business Phone Systems 2021.
Start A Carpet and Upholstery Cleaning Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Is this Business Right For You?
Organization, sales ability and customer dedication are key. You must be able to promote your business and sell your services, supervise your people in the field and handle complaints. You should also have patience, since employee turnover can be high. That means you’ll need to regularly train new workers and supervise them in the field to make sure the job gets done right every time.
Want to know if you are cut out to be an entrepreneur?
Take our Entrepreneurship Quiz to find out!
What happens during a typical day at a carpet and upholstery cleaning business?
Your typical business day might include the following activities:
- Networking on the phone, online or in person to find customers and encourage additional business from them
- Training and supervising your work crew, which often means accompanying them on-site to inspect their work and help them overcome obstacles
- Handling the cleaning operation yourself if you have few or no employees, you overbook or workers fail to show up as scheduled
- Ordering cleaning supplies
- Handling the day-to-day business of operating your own company: paying bills, invoicing customers and staying current on taxes, insurance and other issues
What are some skills and experiences that will help you build a successful carpet and upholstery cleaning business?
Your planning skills are critical. Start by writing a business plan as a strategic blueprint. It should answer the following questions: What services will you offer? Who is your market, both geographically and by customer type? Who are your competitors and how is your company different? Where will you get your equipment and supplies, and at what cost? What must you charge to be profitable on every job?
You must also be adept at making sales, maintaining work schedules and managing a workforce if you have one. And finally, you must be able to maintain your poise under pressure and to be committed to keeping your customers happy. A satisfied customer will continue to call for your services until they’re no longer satisfied.
What is the growth potential for a carpet and upholstery cleaning business?
According to business research firm IBIS World, the industry’s annual growth rate was projected at 1.9 percent between 2011 and 2016. The firm also pointed out that rising per-capita income is likely to increase business and that customers use such services every year or two, on average. (Many commercial users are much more frequent customers.)
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
How and when to build a team
When your bookings exceed your ability to service the business by yourself or with one or two employees, that’s when it’s time to consider investing in growth. First make sure that the sales growth is real and long-term so you don’t put several thousand dollars into your business for another van and more cleaning equipment unless you can generate steady income to cover the expense.