Business Overview

A carpet store sells, repairs and sometimes cleans carpets. They may sell rugs and designer carpets as well. Carpets are either sold for a flat fee and installed by the business, or are priced by square foot / square yard. 

Who is this business right for?

Those who have experience with flooring, home maintenance, and carpet installations are great carpet store owners. A carpet store owner should have a keen eye for quality carpets, and they should be good at gathering resources, talking to customers, and managing resources

Additionally, a carpet store owner should understand which carpets pair well with area rugs, hardwood, cork surfaces, bamboo surfaces, and wall solutions. A good owner will have a solid marketing strategy, be good at locating vendors and prioritize differentiation.

What happens during a typical day at a carpet store?

A carpet store, day in and day out, sees retail traffic. Customers enter, browse carpets, and decide on products they would like to purchase. A carpet store may have separate cutting sections for carpets. It may also feature carpet demos on display. A carpet store may cut carpet inside, or it may simply sign up customers for later services. In the latter case, the store’s technicians will travel to the customer’s home or business. Then, they install the carpet

Other daily operations include stocking the store’s inventory, helping customers, matching good carpets with different floor materials, and processing transactions. In addition, store owners will need to handle the business' finances, marketing, and sales strategies.

What is the target market?

Both homeowners and businesses make excellent customers. Focus on selling high-quality carpets and on promoting carpet installation. Because businesses often have full-floor carpeting needs, they’re more likely to pay for installation jobs. They’ll also need to regularly update their carpets to keep an area managed, attractive and effective. Your showroom should promote both individual carpets and full-floor-length carpets.

How does a carpet store make money?

A carpet store makes money by selling and installing carpets, either as individual products or in custom lengths. A carpet store can also make money by installing these carpets. If this is the case, a carpet installation can be charged as either a flat fee or on a per-hour basis.

Some carpet stores may clean or repair carpets. If they’re knowledgeable about high-quality carpets, they can even restore valuable carpets. Some carpet stores may expand into the flooring business. If so, they may make money by selling, installing and repairing customer floors.

What is the growth potential for a carpet store?

A carpet store can expand quite a bit. Becoming a member of the World Floor Covering Association helps, as does becoming a member of the American Floorcovering Alliance. While many carpet stores begin as local providers, many have the opportunity to become national chains.

To grow successfully, however, a carpet store needs to offer a lot of variety. It should also expand to offer luxury-style carpets and flooring. Additionally, a carpet store should assemble a team of experts. Check phone book ads, connect with other businesses on the Internet and offer a finder’s fee to any local carpet cleaning companies.