You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple step guide to starting your cattle ranch business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
STEP 1: Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How long it will take you to break even?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a cattle ranch business?
While many cattle ranchers have realized success on a farm with only a few acres, this business venture does require significant starting capital. Careful research and a well-thought-out business plan are essential to your success. To start a basic cattle ranch, be sure to include the following in your budget:
- Land - Consider your needs regarding grazing, pasturing, necessary vegetation, proper climate, and topography.
- Land preparation
- Homestead fencing - While DIY fencing projects can save a significant amount of money, it is critical it’s done right. Follow these tips to keep your cattle safe and secure.
- Watering facilities
- Tools and equipment - Purchase used equipment and perform all maintenance and repairs yourself to save on upfront and ongoing expenses.
- Shelter - This is particularly important if you plan to raise dairy cattle.
- First set of cattle
- Payroll - You will need to hire a set of workers several months before the farm is officially open.
- Marketing and advertising
Cattle ranchers managing a medium-sized farm estimate a starting budget of $650,000. Entrepreneurs with limited capital are urged to apply for government seed funding and grants through the United States Department of Agriculture and the Organic Farming Research Foundation. The Farm Service Agency is also a great resource for those just starting out in the industry.
What are the ongoing expenses for a cattle ranch business?
Feed costs represent over 25% of the cattle rancher’s annual budget. Standard ongoing expenses such as payroll, loan payments, and utilities should be documented and budgeted for as the farm evolves. Annual budgets should also include medical care, maintenance and repair of equipment and structures, and feed. To reduce overall operating expenses, new cattle farm owners are encouraged to review and identify patterns in climate conditions and access to low-cost labor.
Who is the target market?
The target market for this industry is basically everyone who eats beef or dairy products or those who deal in any products, such as leather, that can come from cattle. Businesses that require a supply of beef, processing and packaging companies, and individual households are all part of the demographic.
How does a cattle ranch business make money?
Traditionally, a cattle ranch generates income from the sale of each cow. To maximize profits and make the most of their resources, most ranch owners offer additional services. The specifics of the goods and services offered is directly tied to the amount of land owned, geographical location, amount of starting capital, and type of cattle raised.
How much can you charge customers?
What you charge clients depends on a number of factors. When determining your fees, consider your cost, necessary profit margin, the individual clients’ needs, and what the market will bear.
How much profit can a cattle ranch business make?
Overall profit margins of a cattle ranch range from 24-33% per head of cattle. Profits vary depending upon product sold, size of ranch, demand, and pricing.
How can you make your business more profitable?
Production is directly tied to your business’ annual profit. While new cattle farmers are encouraged to limit production to what they can do best, there are a number of business opportunities in this industry. When preparing your business plan, consider these options:
- Process milk products (e.g., milk, condensed milk, evaporated milk, dry milk, cheese, butter, yogurt)
- Beef processing and packaging
- Breeding services
- Hosting farm tours
- Hosting classes (e.g., butchering, cooking, cheese making)
- Sale of cow hide
- Show cows at local events/fairs
- Grow/sell additional food items/raise other livestock
What will you name your business?
Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it.
STEP 2: Form a legal entity
Establishing a legal business entity such as an LLC prevents you from being personally liable if your cattle ranch business is sued. There are many business structures to choose from including: Corporations, LLC's, and DBA's.
You should also consider using a registered agent service to help protect your privacy and stay compliant.
For most small businesses forming an LLC is a great option, but if you still want to weigh all your options check our our article, What Structure Should I Choose for My Business?
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Open a business bank account
- This separates your personal assets from your company's assets, which is necessary for personal asset protection.
- It also makes accounting and tax filing easier.
Get a business credit card
- This helps you separate personal and business expenses by putting your business' expenses all in one place.
- It also builds your company's credit history, which can be useful to raise money and investment later on.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
STEP 7: Get Business Insurance
Insurance is highly recommended for all business owners. If you hire employees, workers compensation insurance may be a legal requirement in your state.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
How to promote & market a cattle ranch business
Because this is a dynamic industry, branding plays a pivotal role in your success. Raise brand awareness by advertising on digital and printed platforms, sponsoring/hosting community events, attending trade/road shows in targeted communities, and cold calling businesses that could utilize your product (e.g., restaurants, farmers markets, MBC’s, and grocery stores.) Your business should be listed in all local online and printed directories and have a strong social media presence. Display your logo on all company vehicles, and have staff members wear branded shirts whenever representing the company.
Recommended: Get started with local advertising for your business with a $300 credit from Yelp.
How to keep customers coming back
As mentioned, your brand’s positive reputation is what will carry you to success. Ensure your cattle ranch consistently delivers quality products by properly matching your product and land. Work within the parameters of what your land has to offer and master your craft.
STEP 9: Establish your Web Presence
A business website allows customers to learn more about your company and the products or services you offer. You can also use social media to attract new clients or customers.
Start A Cattle Ranch Business In Your State
Select your state below for an in-depth guide on completing each of these steps in your home state.
Have you always dreamed of living on acres of land, working with your hands in the outdoors? Does providing nourishment for the community and your family pique your interest? Have you always wanted to be your own boss and enjoy working in a dynamic industry? While being a successful cattle farmer requires hard work and dedication, it is an extremely fulfilling and profitable career.
What happens during a typical day at a cattle ranch business?
A cattle rancher’s day begins early. By 6:00 AM, the crew is in the field, herding the cattle to a new field for grazing. Depending upon the size of your ranch, number of cows you own, and the number of defectors you have, this process can take several hours. Once this is done, the land must be fertilized, inventory taken, and records updated. Some days you may need to meet with the veterinarian to ensure the herd is healthy, while other days may require you to make deliveries for order fulfillment. If your ranch offers additional goods, such as dairy products, a team member will also need to tend to these items on a daily basis.
Managing a cattle ranch doesn’t stop with the animals; you must also ensure the land and equipment is maintained and in working order. Administrative duties are equally important, which includes reconciling the books, contacting vendors, networking, and marketing.
What are some skills and experiences that will help you build a successful cattle ranch business?
To manage a successful cattle farm, one must possess extensive knowledge about the animals and the process of cattle farming. While not required, hands-on experience would prove beneficial. Pursuing professional certifications, such as the P. Livestock Certification, Rainforest Alliance Certification, and Livestock Production would all prove beneficial and demonstrate your commitment to the industry.
In addition to industry knowledge, managing a successful cattle ranch requires dedication to your vision, hard work, and a passion for learning. This dynamic industry is tightly-knit. Experienced farmers enjoy supporting their fellow farmer, ensuring everyone in the community succeeds. If you lack the necessary business skills to manage your books or market your farm, the Small Farm Nation Academy has helped countless new farmers turn their dreams into reality.
What is the growth potential for a cattle ranch business?
The agriculture industry plays a critical role in every country, ensuring food for the populace. As a result, the government subsidizes everything from fertilizers to machinery and seedling. While many entrepreneurs use this as an opportunity to enter the industry, it is not over saturated. It brings in over $13 billion each year and is expected to grow by over 3% annually. The cattle industry is particularly poised for growth and significant profit due to the usefulness of beef and other by-products from cattle.
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One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
What are some insider tips for jump starting a cattle ranch business?
Accurate and complete records regarding your purchases, finances, sales, assets, breeding, calving, and vaccinations are critical to your business long-term success. While this industry can prove quite profitable, there are a variety of outside factors that have a direct impact on your income. Planning ahead for things out of your control, such as poor weather conditions, unfavorable government policies, and economic downturn will help keep your business afloat during the difficult times.
New ranch owners are encouraged to map out every last detail prior to investing in land. What will you do with the manure? How will you design and care for the land? Is there enough space to properly control parasites? How well do you know and understand these large animals?
How and when to build a team
Cattle ranch owners must understand their strengths and weaknesses and surround themselves with individuals that strengthen the team. Managing a medium-sized farm requires approximately 15–20 key staff members. During peak times, seasonal workers are typically hired. Your feed representative, veterinarian, and accountant should also be considered an essential part of your team.