Business Overview

There’s something invigorating about walking into a market and being surrounded by all your favorite things. This is particularly true for the foodies of the world. Opening a cheese shop offers many rewards. After all, how can you go wrong surrounding yourself with your passion and sharing the experience with fellow cheese lovers?

Who is this business right for?

The cheese business is right for foodies who are particularly passionate about cheese and everything that goes with it. The food industry requires hard work and dedication, so you must also be open-minded, willing to take risks, and continuously evolving and growing your business.

What happens during a typical day at a cheese shop?

A cheese market entrepreneur’s days are centered around cheese. Relationships with cheese producers must be built and nurtured. Inventory is restocked on a regular basis to assure fresh, quality product.

Customers will come to you for advice, so it’s important that you and your staff are continuously educated on the latest trends, packaging and storage methods, and pairing options. Depending upon the cheese, some cheese wheels will be cut-to-order, while others are pre-cut and packaged for customer convenience.

What is the target market?

Food enthusiasts who are passionate about artisan cheeses. Cheese isn’t just something they eat, it is, in a sense, a way of life. They enjoy conversations about the various types of cheeses and which regions produce the best cheese. They savor cheese platters and have friends who share the same passion. These are the individuals that will not only become regulars, they’ll become friends. And they will tell all their friends.

How does a cheese shop make money?

Cheese shops generate revenue through the individual and bulk sales of their inventory of cheese and accompanying products.

What is the growth potential for a cheese shop?

With more and more consumers realizing their devotion to cheese, the industry has realized a spike in growth over the last decade. With an expected increase in value to over $100 billion by 2019, it’s showing no signs of slowing down.

Despite its continued growth, however, many shop owners choose to maintain small, Mom and Pop stores. This keeps overhead costs down and ensures the intimate setting that food lovers associate with food and wine.