Business Overview

Crafting fine chocolate is a true art that takes mastery of candy making to the next level. Develop treats that your customers will go out of their way to purchase at a small shop or seek out for online delivery. You will be involved in packaging and marketing your sweets, and possibly running your neighborhood candy store along with the candy kitchen. Franchises for candy stores often feature products made at a distant factory, but are profitable in high foot-traffic areas and do not require candy making knowledge to operate.

Who is this business right for?

If you love creating new and original chocolate treats, and enjoy spending hours every day crafting fine candies, opening your own chocolate making business might be right for you. The successful candidate will also enjoy teaching others to duplicate their recipes, manage portion control, market their products, and balance the books.

What happens during a typical day at a chocolate business?

When you own a chocolate making business, you can expect to complete these tasks on any given day:

  • Craft fine chocolates with a keen attention to detail and consistency
  • Adhere to sanitary food preparation guidelines according to your Board of Health
  • Clean the kitchen
  • Order supplies
  • Conduct quality control tests
  • Train chocolatiers in new recipes and products
  • Pack candies for shipment or delivery with attention to maintaining product quality
  • Market your product and business to potential customers nearby and online
  • Pay invoices and collect payments
  • Complete payroll for your staff
  • Operate your store, if included with your business model
  • Inform consumers of ingredients with complete list of potential allergens

What is the target market?

If you operate a small kitchen, your perfect customer will value fine chocolates personally crafted for their enjoyment and be willing to pay a premium for your treats. For a bigger candy kitchen, target gift shops, grocery stores, and other local retailers who would be willing to sell your product on their shelves. Gift services such as flower shops and fine food baskets may hire you to provide chocolates for their larger designs.

How does a chocolate business make money?

For the finest chocolates, it takes time to create perfection. You will charge your customers for the highest quality ingredients and the hours spent crafting your product. However, lower quality chocolate generates the most money through volume, selling lots of small bags of sweets to hungry customers. Carefully target your audience before settling on recipes and pricing structure.

What is the growth potential for a chocolate business?

Should you create a new chocolate treat that takes your neighborhood by storm, expansion into larger candy stores, distribution to more outlets and increasing internet sales provide endless opportunities for expansion.  However, success begins with the best chocolates.