Business Overview

An increasing number of parents are interested in the environmental and economic benefits that cloth diapers offer, but not all parents want to deal with washing them. Cloth diaper services provide and launder cloth diapers so that parents don’t have to. Through 2022, the global diaper market is projected to reach an annual revenue of $67.46 billion. A significant portion of this growth is expected to come from environmentally friendly solutions like biodegradable disposable diapers and cloth diapers. This growth should create many opportunities for new cloth diaper services.

Who is this business right for?

Anyone who is personable and also self-motivated may enjoy running a cloth diaper service. Business owners interact with clients on a periodic basis, as new people sign up and others need to change their plans. Much of the day-to-day work, however, is independent and involves little person-to-person interaction. While diaper exchanges are typically scheduled for a particular day, they can be done any time of that day—including in the evening or at night if necessary.

What happens during a typical day at a cloth diaper service?

Cloth diaper service owners spend much of their time exchanging and cleaning diapers. On any given day, they may:

  • drive to client’s homes, where they pick up dirty diapers and drop off clean ones
  • count how many dirty diapers a client used, so they know how many to drop off the next week
  • wash diapers, which sometimes requires multiple cycles
  • dry diapers, which may require letting them air-dry
  • sort diapers for the next week’s deliveries

When not doing these things, business owners are frequently marketing their business and managing bills.

What is the target market?

A cloth diaper service’s ideal clients are busy parents with a decent amount of discretionary income. If you are able to find a nursery business that uses cloth diapers, that could be an easy way to increase business.

How does a cloth diaper service make money?

A cloth diaper service makes money by charging for the rental and laundering of cloth diapers. Most services charge a flat weekly or monthly fee.

What is the growth potential for a cloth diaper service?

Cloth diaper services serve a single geographic area, such as a city or small regional area. Since you will probably be doing daily drop-offs and pick-ups, you will most likely be relatively limited in how far you can go. However, once you have enough income to hire additional drivers and maybe even additional branches, there is no limit to the area you can reach.