Business Overview

A clown or costumed entertainer is hired for parties and other social and business-oriented gatherings to serve as entertainment and sometimes hosting of the event.

Who is this business right for?

Do you enjoy talking to and performing for groups of people, both young and old? Do you have a knack for arts and crafts, music, dancing, singing and other aspects of party entertainment? Clown and costumed entertainment businesses thrive off of the energy and creativity of the performers. If you found yourself answering yes to these questions or feel excited about the possibility of making a living from your combined entertaining talents, then this may be the career for you.

What happens during a typical day at a clown business?

A traditional clown business focused on entertaining audiences, as a face-painted clown. More recent business models have expanded on this theme and include many more facets of entertainment. A modern clown business attends to:

  • Receiving and responding to booking requests
  • Updating monthly calendar(s) to reflect upcoming jobs
  • Preparing theme-based shows and packages for upcoming parties and events
  • Restocking supplies and care and maintenance of equipment and costumes for events
  • Hiring additional performers (as needed)
  • Marketing and advertising your services

What is the target market?

Typically, your target audience would be parents looking for entertainment for a child’s birthday, holidays, or other social gatherings, such as Bar and Bat Mitzvahs. More recently, target markets have also extended to businesses or organizations looking for party entertainers and hosts. Corporate businesses and organizations are considerably more interested in the talents of a clown, minus the face paint, and will often pay considerably more for your time.

How does a clown business make money?

Clown businesses make their money from the fees collected for their entertainer jobs. Fees will should be adjusted based on the hours in attendance and the work being performed.

What is the growth potential for a clown business?

Clown and costumed performer businesses have traditionally done well, with numerous requests for children’s birthday parties and celebrations often accounting for the bulk of the reservations. However, in more recent years, traditional clowns have seen less work, primarily caused by a shift in perception of clowns from cheery and happy to more ominous and, for some, scary. Numerous factors can be cited for this societal shift but, the bottom line is, the business is experiencing a change in how these performers use their crafts to maintain a decent work schedule. By expanding the forms of entertainment available in the performer’s repertoire, the clowning business is finding new and exciting ways to bring the spark back to this classic performing profession. And, with the new changes come more expansion and growth potential. As a performer, the field is rife for expansion, but needs creative individuals to steer this clown car to the modern events of the new millennium.