Business Overview

A comedy club is a venue where different performers perform a variety of amusing routines for customers. These routines may be varied and different, but they are typically stand-up or improv routines. A good comedy club is like a few businesses rolled into one. In addition to providing live comedy, you should also serve food and alcohol; this encourages customers to spend more time in your club. In fact, there is often little difference between the atmosphere of a comedy club and a nightclub.

Who is this business right for?

Obviously, this business is perfect for people who love comedy. Those who are comedians themselves will have an easier time getting started and finding other comedians to perform, while those who have lived in a community for many years can make sure the venue and comedy material is tailored for a specific audience.

What happens during a typical day at a comedy club?

Because a comedy club is like several jobs rolled into one, any given day may have many different activities. This can include receiving food and drink supplies, stocking them, and cleaning the respective eating and drinking areas such as dining tables and the bar. Part of your days will be spent communicating with comedians and making sure that you have a well-coordinated schedule for the evening. You will also often be advertising your business via traditional methods like fliers and via social media. You will also be in charge of coordinating your employees.

What is the target market?

While a comedy club will have all types of customers, your preferred clients will typically be young couples. This group is likelier to make your club a regular staple of their date nights together, and younger couples tend to go out most often. These couples are also likelier to take advantage of the meals and drinks you serve, meaning that they will help generate profit for you on three fronts.

How does a comedy club make money?

The comedy club business model is pretty simple: you charge clients an upfront amount to get into the club. Clients will typically pay extra for food and drink unless you are selling some kind of package deal. Similar to nightclubs, you may consider charging clients who are under the age of twenty-one additional money to offset the fact that they won't be purchasing any alcoholic beverages.

What is the growth potential for a comedy club?

Such a business has modest growth potential. One industry report claimed that comedy clubs as a business are projected to grow nearly two percent through the year 2020. There is also sideline business potential to run the place as a restaurant in the daytime and full club at night, or even as a bar on nights where no comedians are scheduled to perform.