Business Overview

A community garden is an area of land on which members of the community can grow and harvest plants. Today’s community garden businesses rent out small, pre-specified portions of the garden to interested parties. Gardeners can plant flowers, crops, and similar plants. A lot of community gardens are watched by volunteer employees. Many have dedicated members, too. Because a community garden is a “group effort,” they often have in-depth membership criteria while offering a variety of membership options.

Who is this business right for?

Any individual who enjoys gardening, running a garden, planting or harvesting crops is perfect for a community garden. Individuals who live in urban areas, too, are a good fit. Because community gardens can exist in urban or rural areas, those who thrive in crowded areas may find a home in a community garden. A successful community garden owner loves exploring the many variations of seeds, plants, and gardening options. Additionally, community garden owners can become part of The American Community Garden Association.

What happens during a typical day at a community garden?

A community garden owner needs to maintain the community garden’s lot. A lot owner must cultivate healthy growing regions, assisting members with their own plant growths, harvests, and creative gardening processes. On a day-to-day basis, garden owners must maintain educational signage across the garden, rotate crops, prepare for seasonal weather, handle vertical planting, handle composting, and save seeds. Other various jobs include handling bees, birds, and other small animals which can pollinate the area. Of course, administrative jobs like management, financial preparation, and marketing also apply.

What is the target market?

The best community garden clients are those with a deep understanding of plants, fruits, vegetables, and gardening. While community gardens frequently help customers maintain their growths, improper care can damage the overall garden. Customers should be respectable to the area, have a basic understanding of wildlife, and be trusted with ongoing sanctuary access.

How does a community garden make money?

A community garden thrives on its community members. Typically, they make money through ongoing memberships. These memberships can either be basic or provide ongoing gardening supplies. Additional revenue opportunities exist in gardening shops, seed shops, classes, and similar visitation experiences. Some community gardens have wildlife tours, wherein members can pay a fee to access beehive grounds, bird feeding grounds, and similar areas.

What is the growth potential for a community garden?

If a community garden is one of the area’s only community gardens, it can expect to grow quite a bit in popularity. Because it’s an experience, rather than a product-selling business, community garden ownership will be restricted in terms of scale. It’s possible to become a preferred provider in an area, but owners shouldn’t expect to expand beyond their area. Community gardens are similar to parks. While communities can plant and take their own vegetables and plants, their growth is contingent on constant visitation.