Business Overview

An edible cookie dough cafe serves cookie dough, usually without eggs and other pathogen-carrying ingredients. Many edible cookie dough businesses serve their dough in cartons or on cones in a similar way to ice cream cone. It's sweet tooth heaven. Bakers or baking enthusiasts who open edible cookie dough shops help their customers relive their childhood memories—eating cookie dough off the beaters or licking the bowl and spatula clean. They help them escape the hustle and bustle of life and relax in a fun environment.

Who is this business right for?

This business is perfect for professional bakers or baking enthusiasts, stay-at-home moms who are looking to transition back into the workforce, or anyone who is passionate about cooking or baking and has a basic understanding of how a business is run.

What happens during a typical day at an edible cookie dough cafe?

Just like any bakery, an edible cookie dough cafe has a very specific setup and breakdown process for the day. The business owner and/or his or her employees start the day early by prepping their work areas and cleaning all working surfaces.

They perform a basic accounting of existing supplies and stock as well as any overnight shipments. Some shops chill their dough overnight while others prefer to make their product fresh for the day and "quick chill" before serving customers.

Employees take orders, fulfill customer requests, while business owners keep tabs on the accounting books, order supplies, and monitor employees. At the end of the day, everything needs to be cleaned up and put away. It's a hectic business that never stops, which is why it's suited to a specific type of personality.

What is the target market?

The target market for this product is wide, but the core market is young families. Young children tend to love cookie dough, but so do young adults.

How does an edible cookie dough cafe make money?

Cafes make money by charging customers for edible cookie dough.

What is the growth potential for an edible cookie dough cafe?

Growth potential is huge, though many shops remain a small operation. Since this is a niche product, often seen as a specialty item, most business remain one or two-shop operations. Some companies may expand with branch locations throughout a state. Some brands, like Sweet Megan Edible Cookie Dough are shipped all over the U.S., however. Smaller cafes are realizing they can ship nationwide and forego the need for a large chain business.