How to Start a Counseling Center

A counseling center can consist of one counselor in private practice or multiple counselors involved in the same practice. It assists the members of the community by offering mental health services to those who want to lead better lives. Typically, all counselors will share similar educational backgrounds, as well as philosophies regarding the best course of treatment. Therapy may be given to people of all ages, including young children for a variety of behavioral problems. Clients may include those who seek out the services themselves, or those who are mandated to receive therapy by the court system.

Learn how to start your own Counseling Center and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services.

Start a counseling center by following these 10 steps:

  1. Plan your Counseling Center
  2. Form your Counseling Center into a Legal Entity
  3. Register your Counseling Center for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Counseling Center
  6. Get the Necessary Permits & Licenses for your Counseling Center
  7. Get Counseling Center Insurance
  8. Define your Counseling Center Brand
  9. Create your Counseling Center Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your counseling center. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Counseling Center Name Generator

If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your counseling center?

Business Name Generator

What are the costs involved in opening a counseling center?

Generally, therapists need only a waiting room and an office with a couch or comfortable chair to begin their work. Should you get an office, you will need a Certificate of Occupancy that states you’ve complied with all zoning and building standards. Costs for this will be dependent on the neighborhood you choose for the business. Counseling centers with just one or two people in the practice can sometimes be run out of a home, which can save you a considerable amount of overhead. In this case, you’ll need to visit your local authorities to ensure that your home meets the safety regulations of the area.

What are the ongoing expenses for a counseling center?

Owners should budget in the following expenses:

  • Rent/license renewals
  • Administration supplies
  • Utilities
  • Commercial insurance
  • Office equipment replacement
  • Website costs

Who is the target market?

There are few people who won’t benefit from seeing a counselor. The unbiased advice and opinions can be priceless to people who can’t see past their next move in life. Persons who are wrestling with depression, anxiety, anger issues, or other emotional or interpersonal problems can all get relief from regular counseling. However, there is still a stigma when it comes to counseling services in certain areas of the country. The target market is composed of those who are open to the idea of getting outside help for self-improvement, parents who hope to stem behavioral issues when kids are young, or those who were mandated by the courts to receive counseling.

How does a counseling center make money?

Counselors make money by charging for their time. All entrepreneurs need to set their fees based on the therapist’s experience, as well as the overhead costs of the business.

How much can you charge customers?

Therapists can charge anywhere from $20 to $120 or more for a one-hour session. The amount is generally based on experience, education level, and the demand for services. Beware of charging too low for services. Offering a sliding scale for those with low incomes typically devalues the work done, and can sometimes give people an excuse to skip their sessions.

How much profit can a counseling center make?

Because therapists primarily pay for the therapist's time rather than fancy offices or equipment, profit can be considerable. Charging $60 an hour with a $10 overhead can lead to a $300 day of pure profit.

How can you make your business more profitable?

Expanding your services to include online sessions can be a smart move for any counseling center. Should you choose to do so, you’ll need to ensure that your computer software follows HIPAA rules. Consider giving sessions to current patients before branching out to strangers over the virtual space.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your counseling center is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website. If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a counseling center business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

In addition, to be able to practice as a counselor, you need to obtain a relevant academic degree from an accredited university or college. 

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.

Certificate of Occupancy

A counseling center business is generally run out of an office building. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a counseling center business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your counseling center business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Counseling Center needs and how much it will cost you by reading our guide Business Insurance for Counseling Center.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a counseling center

Professionals will tell you that you’re going to get the most business from referrals rather than expensive advertising. However, you’ll still need a way to drum up clients at the very beginning. Focus on creating a professional website or passing out flyers that clearly detail how your practice runs and who you service.

How to keep customers coming back

Ideally, you don’t want your clients to need your services forever, but they will likely need to see someone for multiple weeks (or even years.) The best way to generate word of mouth is to establish a rapport and relationship with the client, and to promote progress whenever and wherever possible. The more tangible results a person sees from their therapy (e.g., healthier lifestyle, a job promotion, etc), the more they will continue to want to see a therapist.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.

Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

This business is good for those who enjoy helping others discover their best selves. Navigating relationships, jobs, and life decisions can be overwhelming, but therapists can make the path that much clearer for those they serve. The best possible people for this job are those who find order in their own lives by helping others find order in theirs.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a counseling center?

A typical day for an owner will involve the following:

  • Registering patients
  • Counseling patients
  • Reviewing past treatment plans
  • Follow-ups with previous medical professionals
  • Advertising the business

What are some skills and experiences that will help you build a successful counseling center?

Those who wish to start this business should have a professional background. All employees will need to have at least a Master’s degree before they can become licensed counselors, and they'll need their Doctorate degree to be considered a licensed psychologist.

Theoretically, an entrepreneur can start the business merely by finding the space and then hiring licensed professionals to do the actual counseling. In that case, a person would need to have the capital, people skills, and drive behind them to attract the clients necessary to attract quality business partners and employees.

What is the growth potential for a counseling center?

While counselors may be more popular in certain neighborhoods, there is still a lot of growth potential for counseling centers regardless of where you live. In addition to traditional offices and private one-on-one therapy, there are a number of other ways that clients can get mental health services. Between group therapy, online counseling, and regular private sessions, counseling centers have a variety of ways to reach their target market.

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Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a counseling center?

Professionals will tell you to consider who you want your patients to be before you get started. You may want to focus solely on those with chemical dependency issues, or those who are dealing with the loss of a loved one. Narrowing down your practice also helps you to create a brand, which can make it easier for the public to remember your demographic. If you’re planning to partner with the courts, you need to know that all of your therapists are comfortable with counseling criminal offenders. You may also want to consider joining professional networks and organizations. These not only keep you informed of new trends in the world of counseling, but can also help you network and expand your business.

How and when to build a team

A counseling center may consist of anywhere from one to 10 or more counselors. For brand new practices, a counselor may want to start on their own out of their home. If there’s a large need for counselors in any given area, then it may make sense to hire a team right away. When you’re hiring, look for professionals who have similar philosophies to your own. Practices that run with a religious slant may not be compatible with a secular counselor. Having a consistent overall mission and brand for your organization will help to attract regular clients.

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