How to Start a Craft Store
Craft store businesses provide the necessary supplies for creating unique handmade items for shoppers who prefer originality over mass production. A craft store business can exist online, in a physical location, or both. Some craft store businesses sell a wide range of various types of arts and crafts supplies, while others cater to specialized niche markets.
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Learn how to start your own Craft Store and whether it is the right fit for you.
Start a craft store by following these 10 steps:
- Plan your Craft Store
- Form your Craft Store into a Legal Entity
- Register your Craft Store for Taxes
- Open a Business Bank Account & Credit Card
- Set up Accounting for your Craft Store
- Get the Necessary Permits & Licenses for your Craft Store
- Get Craft Store Insurance
- Define your Craft Store Brand
- Create your Craft Store Website
- Set up your Business Phone System
There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your craft store. These steps will ensure that your new business is well planned out, registered properly and legally compliant.
Exploring your options? Check out other small business ideas.
STEP 1: Plan your business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
- What are the startup and ongoing costs?
- Who is your target market?
- How much can you charge customers?
- What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a craft store?
For tax purposes, you’ll need a tax ID number for your small business. The cost of opening a craft store business varies widely depending upon whether it is an online operation or a physical location. Online businesses can be started with very little initial cost other than the supplies. The costs of opening a physical location would include the cost of renting and outfitting a building as well as a more substantial initial inventory of craft supplies and items for sale.
What are the ongoing expenses for a craft store?
Ongoing expenses for a craft store business can include:
- Real estate rental
- Maintenance of office equipment
- POS/ inventory software service
- Cost of wholesale supplies
- Shipping costs
Who is the target market?
Preferred clients are those who enjoy participating in arts and crafts projects for gift-giving and home decoration or those who appreciate products that demonstrate the artistic and creative talents of others.
How does a craft store make money?
One way a craft store business makes money is by buying craft supplies in bulk at wholesale prices and reselling them at a profit. Another, less common way this type of business makes money is by designing and creating original arts and crafts products. Some craft stores sell those products directly to other craft stores, while others charge a royalty fee for the use of their original designs.
How much can you charge customers?
Costs for craft supplies vary according to demand and manufacturing costs. Buying popular items in bulk at wholesale prices allows you to increase your profit margin. Pricing handmade items can be challenging. This article offers some tips for finding the right price for your products.
Pricing finished products is more difficult than pricing the supplies to make them because one-of-a-kind items are valued and priced, differently. To price according to similar items can result in undervaluation and lost profits.
How much profit can a craft store make?
The profits from online craft store businesses vary widely, depending on the cost of materials and pricing.
Jo-Ann Stores, a leading craft store in the U.S., reported profits of $2.4 billion in 2015. This is a very large chain, so expect to make significantly less than this. However, this number does indicate that there is a very profitable market for craft supplies.
How can you make your business more profitable?
Creating a number of finished products and offering your customers the option to purchase a kit containing all the necessary supplies to make those products themselves can be a very effective sales strategy. It’s important to offer something unique to compete successfully with larger, more established businesses like Jo-Ann Fabrics. Some craft store businesses offer classes for specific crafts such as felting, quilting or creating jewelry. There is nothing more unique than a specific group of people coming together in the same place at the same time to participate in a creative activity. Attending craft fairs is another way that craft store business owners can increase public awareness of their products as well as their profits. Many craft store businesses expand their businesses to sell finished craft products on sales platforms such as Etsy, which charge a percentage of sales.
What will you name your business?
Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Craft Store Name Generator
If you operate a sole proprietorship, you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.
When registering a business name, we recommend researching your business name by checking:
- Your state's business records
- Federal and state trademark records
- Social media platforms
- Web domain availability.
It's very important to secure your domain name before someone else does.
STEP 2: Form a legal entity
The most common business structure types are the sole proprietorship, partnership, limited liability company (LLC), and corporation.
Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your craft store is sued.
Form Your LLC
Read our Guide to Form Your Own LLC
You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.
Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services. You can choose to hire a registered agent or act as your own.
STEP 3: Register for taxes
You will need to register for a variety of state and federal taxes before you can open for business.
In order to register for taxes you will need to apply for an EIN. It's really easy and free!
You can acquire your EIN for free through the IRS website, via fax, or by mail. If you would like to learn more about EINs and how they can benefit your LLC, read our article, What is an EIN?.
Learn how to get an EIN in our What is an EIN guide or find your existing EIN using our EIN lookup guide.
Small Business Taxes
Depending on which business structure you choose, you might have different options for how your business will be taxed. For example, some LLCs could benefit from being taxed as an S corporation (S corp).
You can learn more about small business taxes in these guides:
- LLC Taxes
- Sole Proprietorship vs LLC
- LLC vs Corporation
- LLC vs S Corp
- How to Start an S Corp
- S Corp vs C Corp
There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.
STEP 4: Open a business bank account & credit card
Using dedicated business banking and credit accounts is essential for personal asset protection.
When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil.
Additionally, learning how to build business credit can help you get credit cards and other financing in your business's name (instead of yours), better interest rates, higher lines of credit, and more.
Open a business bank account
Besides being a requirement when applying for business loans, opening a business bank account:
- Separates your personal assets from your company's assets, which is necessary for personal asset protection.
- Makes accounting and tax filing easier.
Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.
Open net 30 accounts
Net 30 accounts are used to establish and build business credit as well as increase business cash flow. With a net 30 account, businesses buy goods and repay the full balance within a 30-day term.
NetMany net 30 credit vendors report to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit). This is how businesses build business credit so they can qualify for credit cards and other lines of credit.
Recommended: Read our best net 30 vendors, guide and start building business credit.
Get a business credit card
Getting a business credit card helps you:
- Separate personal and business expenses by putting your business' expenses all in one place.
- Build your company's credit history, which can be useful to raise money later on.
Recommended: Apply for an easy approval business credit card from Divvy and build your business credit quickly.
STEP 5: Set up business accounting
Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.
Make LLC accounting easy with our LLC Expenses Cheat Sheet.
STEP 6: Obtain necessary permits and licenses
Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.
State & Local Business Licensing Requirements
Certain state permits and licenses may be needed to operate craft supply business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.
In particular, Most states require retail businesses to obtain a seller’s permit. A seller’s permit allows states to record and collect taxes from goods (and sometimes service) sales.
Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.
Craft supply businesses may also wish to look into applying for a resale certificates, which allows retailers to purchase goods intended for resale without paying sales tax.
In addition, certain local licensing or regulatory requirements may apply. For more information about local licenses and permits:
- Check with your town, city or county clerk’s office.
- Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.
Certificate of Occupancy
A craft supply business is generally run out of a physical location. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO). A CO confirms that all building codes, zoning laws and government regulations have been met.
If you plan to lease a location:
- It is generally the landlord’s responsibility to obtain a CO.
- Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a craft store.
- After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
If you plan to purchase or build a location:
- You will be responsible for obtaining a valid CO from a local government authority.
- Review all building codes and zoning requirements for you business’ location to ensure your craft store business will be in compliance and able to obtain a CO.
STEP 7: Get business insurance
Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.
There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.
Learn more about General Liability Insurance.
Another notable insurance policy that many businesses need is Workers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.
Recommended: Learn what business insurance for your Craft Store will cost.
STEP 8: Define your brand
Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.
If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.
Recommended: Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker.
If you already have a logo, you can also add it to a QR code with our Free QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.
How to promote & market a craft store
Business cards with your website address and contact information are as important as creating a brochure or catalogue of all the craft supplies your store will carry. Good photos and product descriptions help your customers find exactly what they are looking for, as well as introducing them to new products. Another good way to promote your business is to offer classes in specific types of arts and crafts that utilize your supplies.
How to keep customers coming back
Attending craft fairs and community events is a good way to introduce your business to those who already have an interest in your products. Creating a website and keeping it updated with fresh new items on a regular basis is another. Loyalty programs that offer money-saving coupons after a certain number of purchases are also popular. Offering discounts on classes for those who bring a friend is a great way to expand the local creative community as well as your customer base.
Still unsure about what kind of business you want to start? Check out the latest Small Business Trends to help inspire you.
STEP 9: Create your business website
After defining your brand and creating your logo the next step is to create a website for your business.
While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.
Here are the main reasons why you shouldn’t delay building your website:
- All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
- Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
- Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.
Using our website building guides, the process will be simple and painless and shouldn’t take you any longer than 2-3 hours to complete.
Recommended: Get started today using our recommended website builder or check out our review of the Best Website Builders.
Other popular website builders are: WordPress, WIX, Weebly, Squarespace, and Shopify.
STEP 10: Set up your business phone system
Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.
There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.
Recommended Business Phone Service: Phone.com
Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.
Start a Craft Store in your State
- District of Columbia
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Rhode Island
- South Carolina
- South Dakota
- West Virginia
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Is this Business Right For You?
This type of business is ideal for people who enjoy providing supplies for people to participate in creating various types of arts and crafts.
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What happens during a typical day at a craft store?
Here are some of the typical activities a craft store business owner might engage in on a daily basis:
- Pricing craft supplies based on market research and customer feedback
- Writing product descriptions
- Photographing sale items and updating website content
- Conducting inventory, negotiating prices with vendors, and ordering supplies
- Filling and shipping orders
- Attending craft workshops to get ideas for new classes and activities to provide for customers
What are some skills and experiences that will help you build a successful craft store?
Some of the skills necessary to succeed in this type of business include:
- A good eye for spotting popular trends in fashion and home décor
- The ability to manifest your creative vision into physical reality using craft supplies
- Negotiating skills for obtaining the best prices from vendors
- Accounting skills for calculating the cost of supplies, production, shipping and determining accurate profit margins
- Writing skills to describe your products accurately yet invitingly
- Marketing skills to enable you to create email offers, loyalty rewards programs, and special sales promotions
There are a number of resources that provide education and additional information about how to succeed with a craft store business.
What is the growth potential for a craft store?
Some craft stores, such as Michaels, have expanded nationwide. The nation’s largest craft store business, Michaels has 1,262 stores, each of which sell an average of 40,000 different items. produces 10 exclusive private brands. As of June, 2014, the company, which also produces 10 exclusive private brands, was valued at $3.86 billion dollars.
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Take the Next Step
Find a business mentor
One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.
Having a support network in place to turn to during tough times is a major factor of success for new business owners.
Learn from other business owners
Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.
Resources to Help Women in Business
There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:
If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.
How and when to build a team
In this business, any time is a good time to build a team. The more different types of products your store offers; the more people will be attracted to shop there. A good team consists of people whose talents and abilities complement one another. Those who enjoy teaching others can provide classes, while those who prefer staying behind the scenes can focus on creation and production. Participation in arts and crafts can be a group activity as well as a solitary occupation, which is one reason it is so popular.
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