Business Overview

Dance instructors have the experience and knowledge required to offer dance lessons, but they need a venue to teach their craft. A dance studio provides instructors with space to offer dance lessons, including both group classes and private sessions.  

There are many ways to start a succesfull dance studio. However, most studios fall into one of two categories:

  • Traditional Studio: traditional dance studios provide an educational space for movement arts, such as ballet, jazz, or even hip hop. While lessons can be offered to customers of all ages, many studios specialize on group or private lessons for children and teens. In addition to offering lessons, studios often organize dance performances or competitions for their students. 
  • Active Lifestyle Studio: a growing number of dance studios offer an alternative to hitting the gym. These studios offer intructor led sessions in active dance styles, stuch as Zumba or Aerial Silk. This style of studio appeals to adults looking for an fun way to lead healthier, more active lifestyle.

Identifying your niche will put you in the right position to start your own dance studio.

Who is this business right for?

Anyone with access to a commercial space that can be adapted into a couple of classroom sized rooms and a larger performance area might consider opening a dance studio.

A passion for and knowledge of dance is helpful, but not necessary because the studio owner doesn’t necessarily have to be the instructor, but can hire or lease space to one or more instructors.

What happens during a typical day at a dance studio?

 Some of the common day-to-day activities at a dance studio include:

  • Creating lesson plans
  • Offering regular dance lessons
  • Planning and coordinating performances 
  • Taking phone calls and answering inquiries from parents and potential students
  • Cleaning and general maintance tasks - either performed by the owner or outsourced to other companies

What is the target market?

If a dance studio employs its own instructors, ideal clients include children and students from affluent families who are passionate about dance can afford to attend regular classes.

If a studio does not employ its own instructors, its primary clients would then be instructors - dance enthusiasts who often have professional dancing experience. They may be past dancers or still regular performers.

The dance instructors that a studio serves don’t need to be wealthy, but it helps to have a studio located in an affluent area as residents have discretionary income to spend on dance lessons, which can increase the number of dancers instructors have to teach. The more students they have to teach, the more often they’ll need a space to offer classes and lessons.

How does a dance studio make money?

A dance studio typically generates revenue in of two ways:

  • By leasing studio space to independent dance instructors. Classrooms, the performance space and the entire building can be rented out.
  • If a dance studio directly employs its instructors, then the primary income source will be class fees paid by dance students.

A studio can also sponsor recitals and/or bring in a special guest instructor. The studio could then acquire money through ticket sales and class fees.

What is the growth potential for a dance studio?

A dance studio is usually a single building that serves the surrounding community. The size of the building can vary, depending on how much demand there is for dance lessons in the area. Some studios only have one or two classrooms, and a performance space. Others have several stories of classrooms and a few performance spaces of different sizes.

A few studios have several locations within a region, but this is not common.