Business Overview

A dart store sells all the accessories desired by those who enjoy playing the game of darts. From flights to boards to scoring devices, there’s a wide range of gear for aficionados. Dart stores can sell either commercial or personal equipment.

Who is this business right for?

This business is excellent for a dart master. Because there are many places online that customers can buy dart equipment, it is important to be knowledgeable and passionate about the game of darts, so customers will look to you for expertise and recommendations that they cannot get while buying products online. Customers will be looking for an expert who can show how to get the best possible game, and recommend products based on their personal body type and throw style. A dart store can also be a good business for a local artisan who can make personalized boards or flights for high-end clients.

What happens during a typical day at a dart store?

Owners may handle the following in any given day:

  • Selling/customer service
  • Marketing and website maintenance
  • Researching dart opportunities (e.g., tournaments, etc.)
  • Managing employees
  • Sourcing/making products

What is the target market?

The target market for dart store owners doesn't necessarily have to be hard-core players, though they will certainly be the most enthusiastic bunch when it comes to new products or developments. Bars are popular establishments no matter where you live, and drinking can be more fun when there's an activity to do. The target market can be anyone who enjoys games or any establishment owners who want to give their clientele a better experience.

How does a dart store make money?

Dart stores set profit margins based on public demand and the original cost of the item. If you’re planning on making your own custom dart boards and accessories, you’ll need to account for not just the cost of the items, but also the time you spent making it and the space you needed to sell it. For example, if it took you 10 hours to make one board and $40 in raw materials, you may want to charge $300 for the completed product.

What is the growth potential for a dart store?

Growth potential may be limited in the beginning, especially if you’re living in an area where darts aren’t very popular. Most equipment is built to last, meaning a bar may not buy a board for a decade or two. However, it's possible to create public demand if you can get the word out, or capitalize on existing demands in highly populated areas.